Defining leadership in China: a literature review – how is leadership defined in China by scholars based on a review of published researches since 2000?

A partir do ano de 2000, o processo de internacionalização da China se intensificou e tornou ainda mais visível as diferenças culturais diante das perspectivas Ocidentais. Uma delas é a divergência entre as práticas de gestão e liderança. Baseada em uma revisão de literatura de 234 artigos publicados em periódicos com fator de impacto acima de 1.0, esta dissertação identifica como estudiosos definem liderança na China desde 2000 até hoje. Os resultados podem ser divididos em três grupos: perspectiva das Teorias Ocidentais, perspectiva das Teorias Orientais e perspectiva teorias combinadas onde os Estudos Interculturais e a Liderança Transformacional dominaram as perspectivas adotadas pelos pesquisadores (estes incluídos no grupo de perspectiva das Teorias Ocidentais). Na perspectiva das Teorias Orientais, o Confucionismo e o Guanxi foram os mais citados. Enquanto na perspectiva das Teorias Combinadas, Confucionismo e o Guanxi foram misturados com várias Teorias Ocidentais. Portanto, embora haja uma forte cultura local, a perspectiva mais adotada pelos periódicos internacionais e estudiosos para olhar a e analisar a liderança na China foram os Estudos Interculturais e a Liderança Transformacional.

Coffee house consumer behavior in Changsha, China

Women in Changsha are patronizing coffee-houses, ordering beverages and sweets, and disliking the taste of the expensive product purchased. This thesis is an exploratory research study conducted in Changsha, China with a consumer behavior focus. It uses primary surveys and interviews in addition to secondary sources from books, articles, and academic journals. It seeks to identify underlying motives for purchasing behavior from working women in the developing third-tier city Changsha, Hunan, China. It delves into the psychology of the working women who spend their hard-earned discretionary incomes at costly western chain coffee-houses. The inland mass-market consumer class feels the desire to project their newly established status while needing to save money for their personal future, their children’s schooling, and their parent’s retirement. They must wisely spend discretionary income while satisfying social societal norms. An individual’s self-concept plays and important role in determining which coffee shop she will frequent and what she will order. Daylight Donuts, Starbucks, Costa Coffee and local café’s all serve brewed coffee but they have different associations. This study aims at understanding the influencing factors associated with coffee-house brand equity and how the consumer’s perception of the brand forms her purchasing behavior. All coffee-house brands are relatively new in Changsha, none existing more than seven years. They do not have lasting ties with the community and need to create consumer relationships to ensure sustainability. Changsha women are bold and strong willed. If a corporation is to succeed in the future of Hunan, it will need to create an environment of hospitality excellence, place socially responsible roots in the society, and ask its customers what they want.