Pop-management: a literatura popular de gest��o no Brasil

Nesta pesquisa, investiga-se e analisa-se o fen��meno da literatura de pop-management, propondo-se uma reflex��o sobre seu papel na divulga����o e legitima����o de novas id��ias e pr��ticas de gest��o empresarial. A literatura de pop-management compreende livros e revistas de consumo r��pido, produzida pela m��dia de neg��cios. A m��dia de neg��cios faz parte da industria do management, junto com as empresas de consultoria, os gurus empresariais e as escolas de neg��cios. A pesquisa compreende tr��s trilhas de trabalho: (1) uma investiga����o sobre o tema junto a publica����es acad��micas, (2) entrevistas com chefes de reda����o e editores e (3) an��lise de conte��do de algumas publica����es locais e internacionais. Conclui-se com uma reflex��o acerca das caracter��sticas da literatura popular de gest��o e seus impactos sobre as organiza����es e o indiv��duo.

The market of academic journals : empirical evidence from data on French libraries

This paper analyzes the demand and cost structure of the French market of academic journals, taking into account its intermediary role between researchers, who are both producers and consumers of knowledge. This two sidedness feature will echoes similar problems already observed in electronic markets ��� payment card systems, video game console etc - such as the chicken and egg problem, where readers won���t buy a journal if they do not expect its articles to be academically relevant and researchers, that live under the mantra ���Publish or Perish���, will not submit to a journal with either limited public reach or weak reputation. After the merging of several databases, we estimate the aggregated nested logit demand system combined simultaneously with a cost function. We identify the structural parameters of this market and find that price elasticities of demand are quite large and margins relatively low, indicating that this industry experiences competitive constraints.