16 resultados para brand awareness
Filtro por publicador
- JISC Information Environment Repository (1)
- Repository Napier (1)
- Aberystwyth University Repository - Reino Unido (1)
- Academic Research Repository at Institute of Developing Economies (2)
- Acceda, el repositorio institucional de la Universidad de Las Palmas de Gran Canaria. España (2)
- AMS Tesi di Dottorato - Alm@DL - Università di Bologna (2)
- AMS Tesi di Laurea - Alm@DL - Università di Bologna (4)
- Aquatic Commons (1)
- ArchiMeD - Elektronische Publikationen der Universität Mainz - Alemanha (1)
- Archive of European Integration (4)
- Archivo Digital para la Docencia y la Investigación - Repositorio Institucional de la Universidad del País Vasco (4)
- Aston University Research Archive (46)
- Biblioteca de Teses e Dissertações da USP (1)
- Biblioteca Digital | Sistema Integrado de Documentación | UNCuyo - UNCUYO. UNIVERSIDAD NACIONAL DE CUYO. (1)
- Biblioteca Digital da Produção Intelectual da Universidade de São Paulo (5)
- Biblioteca Valenciana Digital - Ministerio de Educación, Cultura y Deporte - Valencia - Espanha (11)
- BORIS: Bern Open Repository and Information System - Berna - Suiça (46)
- Boston University Digital Common (1)
- Brock University, Canada (14)
- Bucknell University Digital Commons - Pensilvania - USA (1)
- CaltechTHESIS (1)
- Cambridge University Engineering Department Publications Database (9)
- CentAUR: Central Archive University of Reading - UK (69)
- Chapman University Digital Commons - CA - USA (3)
- Chinese Academy of Sciences Institutional Repositories Grid Portal (1)
- Cochin University of Science & Technology (CUSAT), India (3)
- Coffee Science - Universidade Federal de Lavras (1)
- Comissão Econômica para a América Latina e o Caribe (CEPAL) (10)
- CORA - Cork Open Research Archive - University College Cork - Ireland (3)
- CUNY Academic Works (1)
- Dalarna University College Electronic Archive (3)
- Deakin Research Online - Australia (169)
- DI-fusion - The institutional repository of Université Libre de Bruxelles (1)
- Digital Commons @ DU | University of Denver Research (3)
- Digital Commons @ Winthrop University (1)
- Digital Commons at Florida International University (1)
- Digital Peer Publishing (1)
- DigitalCommons@The Texas Medical Center (5)
- DigitalCommons@University of Nebraska - Lincoln (1)
- Digitale Sammlungen - Goethe-Universität Frankfurt am Main (16)
- Doria (National Library of Finland DSpace Services) - National Library of Finland, Finland (2)
- Duke University (1)
- eResearch Archive - Queensland Department of Agriculture; Fisheries and Forestry (1)
- Greenwich Academic Literature Archive - UK (4)
- Helda - Digital Repository of University of Helsinki (13)
- Instituto Politécnico de Leiria (1)
- Instituto Politécnico do Porto, Portugal (9)
- Lume - Repositório Digital da Universidade Federal do Rio Grande do Sul (3)
- Ministerio de Cultura, Spain (5)
- National Center for Biotechnology Information - NCBI (5)
- QUB Research Portal - Research Directory and Institutional Repository for Queen's University Belfast (91)
- Queensland University of Technology - ePrints Archive (172)
- RCAAP - Repositório Científico de Acesso Aberto de Portugal (2)
- ReCiL - Repositório Científico Lusófona - Grupo Lusófona, Portugal (1)
- Repositório Científico do Instituto Politécnico de Lisboa - Portugal (3)
- Repositório digital da Fundação Getúlio Vargas - FGV (16)
- Repositório Digital da UNIVERSIDADE DA MADEIRA - Portugal (2)
- Repositório Digital da Universidade Municipal de São Caetano do Sul - USCS (1)
- Repositório Institucional da Universidade de Aveiro - Portugal (1)
- Repositório Institucional UNESP - Universidade Estadual Paulista "Julio de Mesquita Filho" (7)
- Research Open Access Repository of the University of East London. (3)
- RUN (Repositório da Universidade Nova de Lisboa) - FCT (Faculdade de Cienecias e Technologia), Universidade Nova de Lisboa (UNL), Portugal (27)
- SAPIENTIA - Universidade do Algarve - Portugal (1)
- School of Medicine, Washington University, United States (9)
- The Scholarly Commons | School of Hotel Administration; Cornell University Research (1)
- Universidad de Alicante (6)
- Universidad del Rosario, Colombia (7)
- Universidad Politécnica de Madrid (15)
- Universidade de Lisboa - Repositório Aberto (2)
- Universidade Federal de Uberlândia (1)
- Universidade Metodista de São Paulo (2)
- Universidade Técnica de Lisboa (2)
- Universitat de Girona, Spain (1)
- Université de Lausanne, Switzerland (4)
- University of Connecticut - USA (2)
- University of Michigan (36)
- University of Queensland eSpace - Australia (55)
- University of Southampton, United Kingdom (11)
- University of Washington (1)
- WestminsterResearch - UK (1)
Resumo:
This doctoral thesis is about global brands under several perspectives, starting this study with and overview on the matter, followed by a "step ahead" in the conceptualization of brand equity and brand value. As the global marketplace dynamically increases, there are theoretical and empirical challenges concerning the global brands that ask for more branding researches, trying to tune and to contextualize meanings and attributes. Thereafter, the thesis intends to provide a discussion about the industry and country-of-origin effects (and their interactions) on the brand value and the firm market value. Finally, the thesis offers an interesting comparison about the practitioners’ perspectives on the dimensions of global brands, the brand equity and the brand value, branding and marketing, including highlights on the brand internationalization process. The thesis offers a general approach on the extant literature in the first chapter, and a specific literature review for each other chapter.