Estratégia empresarial e estrutura organizacional nas emissoras de TV brasileiras: 1950-1982

O presente trabalho parte da premissa de que o desenvolvimento da indústria de televisão no país, a partir de 1950, esteve intimamente relacionado com a pr6pria industrialização brasileira, realizada sob a ótica da substituição de importações, cujo centro dinâmico não situou-se no setor de bens de produção, como ocorrera com os países capitalistas centrais, mas sim nos setores de bens de consumo: sucessivamente, não duráveis (leves) e duráveis (luxo).

“The Wire”: O que a série de TV diz sobre os #baltimoreriots

Não é raro que o universo da ficção se misture com a realidade nas redes sociais – sobretudo quando a ficção ajuda a entender e explicar acontecimentos da política ou da economia, por exemplo. Foi o que ocorreu esta semana nos Estados Unidos, em virtude da mobilização popular em Baltimore em protestos pela morte do jovem negro Freddie Gray sob custódia da polícia em 19 de abril. A prestigiada série de TV americana “The Wire”, produzida pela HBO de 2002 a 2008 e que aborda diversos prismas sociopolíticos de Baltimore, vem sendo lembrada com frequência no contexto dos protestos.

Pesquisadores da DAPP apresentam Brasileirão na Rede na TV ALERJ

Os pesquisadores da FGV-DAPP, Marcelo Rotenberg e Lucas Cali, estiveram na Arena Esportiva, um programa da TV ALERJ sobre o esporte brasileiro, para falar sobre o Brasileirão na Rede, uma ferramenta desenvolvida pela DAPP que monitora os principais temas discutidos e comentados nas redes sociais sobre o campeonato brasileiro.

Market entry of an innovative technology : the example of a new app on the Brazilian tourism market

The Brazilian start-up Local Wander plans to enter the tourism sector with a mobile application aiming to enable a new form of travel research. A web-based survey has been sent out to the start-up’s target audience (n: 236) in order to gain further relevant information for the designing of Local Wander’s market entry strategy. By applying the diffusion of innovation theory, this thesis could detect five different adopter categories, originally described by Rogers (1962), among Local Wander’s target audience based on their adoption intention. The Early Market was observed to be significantly bigger than the theory predicted. Research revealed four characteristics to be of significant impact on the adoption intention: Relative Perceived Product Advantage, Perceived Product Complexity, Compatibility with digital travel research sources, and the adopter’s Innovativeness towards mobile applications. Specific characteristics in order to identify Local Wander’s early users, the so called Innovators, were detected giving indications for further necessary company market research. Findings showed that the diffusion of innovation framework is a helpful tool for start-ups’ prospective decision making and market entry strategy planning.

Strategic outsourcing? : the Philips case in the LCD TV market

This work seeks to assess the outsourcing process adopted by Philips for producing LCD televisions. The authors used the Resource-based Theory and the Transaction Cost Theory for analyzing the case. Based on industry data and interviews with ten of the company’s senior executives, this study sought to understand how the decision making process was carried out and how it affected the company’s activities in the field of LCD televisions. Philips has lost its competitiveness in the Brazilian market – it went from being the leader in 2006 to fourth place in 2009, both as far as regards its sales volume and value. The executives pointed out that the LCD panel is an important resource and that its supply by third parties represented a high transaction cost. The results illustrate the complementarity that exists between the RBT and TCT theories in a competitive environment that has few players.