O Papel das cooperativas de trabalho no contexto das transformações da sociedade brasileira: um estudo do caso no Município do Rio de Janeiro

The changes that have occurred in the Brazilian work market, mainly due to the opening of the economy in the 90th decade, have caused, as a consequence, the unemployment in the formal sector, with the reduction of posts of work in the industry and the precarization of the laborwork. In order to face these questions, it¿s necessary an analysis of the alternative measures, among them, the creation of the cooperative societies, which have increased about 90,8% in the last years. The purpose of this study is to identify and to analyze the functions of the work cooperatives, just in face of the changes of the Brazilian society. The analysis was directed towards a group of eight work cooperatives that work in lots of areas of professionals in the Municipality of Rio de Janeiro. The study reveals the existence of false work cooperatives, whose sole purpose is to intermediate the handiwork with the intention of benefiting enterprises that intend to decrease their own costs of production, just contributing for the precarization of the relations of work. The structure of the Judicial Power offers solutions that protect the workers who are exploited through fraudulent actions, by the false cooperatives, handiworkers. It can be noticed that this structure is enough to answer the challenges presented. It means that it is too bad to apprehend the revival of the work cooperativism and that it must be combated. Of course, it is maniqueist conception that distorts reality and disdains positive aspects of cooperative system. The results of the search have permitted to point out the main characteristics of the work cooperatives analyzed, the profile of the cooperative workers, and also the main obstacles to the development of the cooperative system in Brazil today . A long the analysis of tributary and labor questions and about the participation of the cooperative workers in the management of the cooperative - the most questionable points - it could be observed the development of real cooperative practices, trying to establish the differences between these and the fraudulent ones, also studied in this work. This study represents a contribution to all those who intend to study new relations of work in a critical away and from experiences in development.

Inclusão social e atividades culturais: o Centro Cultural Banco do Brasil no Rio de Janeiro

The aim of this study is to look into the benefits provided to social inclusion by cultural activities carried out in a cultural place with great seriousness at Rio de Janeiro. To accomplish that, the author attempt to deepen into the social exclusion/inclusion in brazilian urban context, spotlighting the historic reality of the urban process of the city. Afterwards, by means of a quality research, document files from the cultural spot were consulted and looked into the view of customers, trustees and managers. For customers were applied questionnaires with open and close questions, with trustees and managers were made interviews, and also a documentary research with opinions available in mass media. This study fits into public politics, cultural and institutional marketing, for presenting examples of how cultural activities are essential tools for completely social inclusion of people in community, demonstrating that often marketing enterprises in culture area can result in benefits for society, even no being these their main purposes.

As políticas públicas de urbanização e regularização fundiária no processo de inclusão social: o PROAP Rio de Janeiro

This work objectives to investigate how the public policies of urbanization and land regularization of the Program of Urbanization of Informal Settlements - PROAP, in Rio de Janeiro allow the social inclusion and the rescue of the citizenship of the poor populations. To reach this objective the two programs of PROAP were analyzed into two communities both beneficed by each one of these programs. First, the social exclusion and how it reflects itself in the form of appropriation of the territory and in the type of housing was deeply analyzed. It leads the analysis of the public policies. As a next step, a brief historical analysis was made to include the PROAP in the historical context, and this was analyzed in each one of its stages. Finally, through a qualitative approaching, the slum of Vigário Geral and the irregular settlement of Ana Gonzaga have been researched, both were chose by their singular characteristics and, according to speech of the inhabitants, it was evaluated how the Program contributes in the social inclusion in these communities.

O processo de elaboração da lei orçamentária do município do Rio de Janeiro: ficção ou realidade?

This study discusses the preparation and execution of the Municipal Annual Budget Law of the City of Rio de Janeiro. It tries to show how the City historically evolved and how its administrative structure was built, leading to the offer of public services to a residing population of approximately six million people today. By using processes of supplementary credits to the Budget, comparing results of the budget execution along a four-year period and with charts related to these years, answers are searched to explain the reasons for amendments to the Annual Budget Law, which modify it and change part of its initial objectives, in spite of hours of previous planning work dedicated to its preparation. This research shows a City in its context and puts together a few data, through a survey of budget management actions, to report on the administrative complexity of metropolis like Rio de Janeiro, although without the intent of being definitive in terms of exhausting the issue.

Fábricas de software e a academia: análise da formação acadêmica em informática no município do Rio de Janeiro

As Brazil wants to be perceived as a competitor in providing computer applications and system development services in the global market, the concept of Software Factory gains importance. The metaphor for the 'Factory', when applied to the activity of software development, is used to describe organizations which produce software with a minimum quality standard and at competitive costs. However, the term 'Factory' recalls Fordist concepts, which have been challenged for a few decades in the manufacturing industry. This study analyzed university curricula and how students and teachers perceive the concept of Software Factory and assessed them in relation to the Fordism ------------ post-Fordism /continuum/. It was observed that some of the teachers who have influence over curricula define Software Factories according to Fordist concepts. It was also observed that, despite opportunities for improvements, curricula are adequately structured with regards to the skills a professional at these organizations must possess. We conclude that education provided at the programs being analyzed is adequate, but that it must be supplemented by companies or by the professionals themselves so that the knowledge acquired in the programs may be put in practice.

Implicações das competências técnico-organizacionais para a performance competitiva em empresas seguidoras de mercado: evidências do segmento de turismo de aventura no Rio de Janeiro

This work focuses on the implications of technological-organizational competences for improvement of performance indicators. This relationship is examined during 1984 to 2005 in three small companies that operate in Rio de Janeiro within adventure tourism, more specifically, within tandem flights on hang-gliding. Based on a comparative case study grounded in both qualitative and quantitative empirical evidences collected in a detailed field search, this study is supported by an existing metric available in literature and adapted to adventure tourism segment. The metric to measure competences is based on four techno-organizational function: (i) product; (ii) sales & marketing; (iii) infra-structure & operational process; (iv) managing systems. The examination of performance improvement is based on a set of typical indicators used by this segment to evaluate results. This dissertation contributes to deepening the understanding of how techno-organizational competences affect the competitive performance of companies in this sector of adventure tourism.

Escolariedade, salários e empregabilidade: implicações no mercado de empregos do Rio de Janeiro

The high degree of flexibility has been pointed as one of the outstanding characteristics of the Brazilian job market. Employability is being a frequent discussion issue among the professionals of the human resources area. The Human Capital Theory and the contemporary discussion concerning Employability argue the relationship of the educational practice and of the production practice in a capitalist economical-social structure as a whole. The education consequences in the individuals' life are reflected in several ways, direct and indirectly. Our objective is to evaluate, with statistics methods, and in that universe of consequences, the explanatory events of the relationships between education-wage and education¿job. The main reason of this work is to evaluate the relationship between education, wage and Employability from a structural model perspective, seeking to compare and to contrast two effective theories: the one from the human capital and other from the Employability. To make this analysis, a database of individuals that are working at the formal work market in the Rio de Janeiro Metropolitan Area, had been used. The results showed the education importance on the wage level, as well as, on the Employability factor, whose values and highest taxes correspond to the individuals graduated on the university.

Estilos, comportamentos e práticas de influência dos negociadores do Rio de Janeiro

The purpose of this study is to research the negotiators characteristics living at Rio de Janeiro Metropolitan Region, as well as to analyze the perception they have about the importance of the some factors in the negotiation process namely: influence styles, behavior and practices. Another objective is to identify the negotiator¿s characteristics related to regional culture. In order to achieve those objectives, data were collected, through exploratory and descriptive research, in the Metropolitan Region. The studies identifies the specific characteristics of Rio de Janeito negotiators and includes a critical analysis of their influence styles, behavior and practices. A Questionary was applied on the basis of repeated feedback from respondents and factor analyses of various sets of behaviorally based statements. A sample for the version of the Self-Questionary consists of 100 individuals involved in negotiations. For the Other-Questionary, there are 193 groups of respondents. The results indicated that the Questionary is quite consistent with the a priory influence styles, behavior and practices model. The results also indicated that the Rio de Janeiro negotiators use more frequentely pull styles, than push or avoiding styles.

O carnaval como fenômeno de atração e retenção de turistas na cidade do Rio de Janeiro: um olhar sobre grupos distintos de foliões de blocos da Zona Sul da cidade

An increasing interest in society towards a tourist questions inspire studies for the new city plans. The objective of this plans is development the structure for attract more tourists. The objective of the present study is to investigate the impact of the new carnival street groups in South Zone in Rio de Janeiro. The study was based on quality data - two focus group ¿ one of them is a young person who lived in South Zone and the other with young person who lived in North Zone. Both groups has experience which street carnival. The focus groups agree with the idea of the South Zone street carnival is happiness, used of different fantasy, security and freedom, but disagree about the choice of many groups and the responsibility of organization. Both groups said the main problem is de size of groups and in the future this group limits the popular participation.

Influência da mudança organizacional na percepção dos papéis desempenhados no trabalho: o caso do arsenal de Marinha do Rio de Janeiro

O Objetivo desta pesquisa é analisar a influência da mudança organizacional sofrida pelo Arsenal de Marinha do Rio de Janeiro (AMRJ) sobre a percepção em relação aos papéis desempenhados pelos seus servidores, dos níveis gerencial e operacional, no que tange a valores e crenças sobre o seu trabalho. Esta pesquisa constitui um estudo de caso, e se deu por meio de pesquisa de campo, de cunho qualitativo, e por isso, os dados foram analisados de forma descritivo-interpretativa sobre a avaliação documental e do seu conteúdo. Os dados primários foram obtidos a partir de análise de documentos, tais como relatórios, normas, publicações e regulamentos internos; e os dados secundários foram provenientes de entrevistas semiestruturadas; e possibilitaram averiguar as categorias analíticas envolvidas na pesquisa. As amostras para as entrevistas foram selecionadas de populações, dentro do AMRJ que fossem semelhantes ou equivalentes a populações de indústrias privadas e os sujeitos das mesmas, que, igualmente, tivessem equivalência funcional em outras indústrias ou empresas a fim de serem representativas para a composição do conteúdo da pesquisa. Os dados coletados permitiram concluir que o AMRJ ainda se encontra em processo de acomodação à mudança que se iniciou, e que o trabalho passou a ser mais gratificante para o nível gerencial, assumindo uma perspectiva de desafio e crescimento profissional a partir de um novo enfoque dado a ele, porém, para o nível operacional, devido a uma motivação decrescente e a interesses frustrados, sua percepção considera o trabalho como menos gratificante que o outro nível, apesar do sentimento positivo que tem pela instituição. Concluiu-se, também, que as mudanças são necessárias, apesar das dificuldades inerentes a ela, e influenciam a percepção das pessoas, mas podem ficar comprometidas caso não seja levado em conta que deve haver uma equivalência na distribuição, entre todos os níveis, dos benefícios que podem favorecê-la.

Gestão de conhecimentos e desempenho: evidências de uma amostra de Organizações do Terceiro Setor no Rio de Janeiro

This dissertation examines the implications of the organizational capability for the performance of organizations of the Third Sector. That relationship is examined in a sample of five organizations with headquarters in the city of the Rio de Janeiro, and acting in peculiar segments, like health, childhood and adolescence, sustainable development, environment and social inclusion. The organizational capability was studied from existing analytical frameworks available in the international literature, and adapted for this dissertation. The kinds of empirical evidences are quantitative and qualitative on first hand, and were obtained by multiple techniques: interviews, direct-site observation, exam of documents and casual meetings. These evidences indicators were examined in used in two levels: individual, specific of each one of the organizations, and general, common to all the organizations researched. Concerning organizational capability, the exam of the empirical evidences revealed that the organizations that had had the most significant development in terms of the dimensions identified by Tremblay (1998) as of high performance - that¿s the case of CIEDS and CDI -, were the ones with the best organizational performance. Another relevant point shown by the evidences is the importance of the dimension management attitude to human resources development, similar to previous studies presented by Tremblay (1998), Leonard-Barton (1998) and Figueiredo (2003). The study also shows that the organizations which developed projects aiming at the review and the improvement of managerial practices, approaching them to the models adopted by private companies, had the best performances among the researched group.

Método de custeio e critérios de discriminação de preços de procedimentos médicos: uma análise em dois hospitais do município do Rio de Janeiro

This case study investigates, empirically, cost methods and criteria of price discrimination made from hospital organizations when they set up their prices of hospital services to private patients and push down their prices to patients affiliated to health insurance and/or health maintenance organizations (HMO). The theory sought to show the Brazilian health systems either public or private, the aspects about corporate culture, the relationship among three players of the private health system ¿ health insurance companies (or HMO), hospitals and the patients, the importance of the cost systems, and the criteria of price discrimination. With these theories, it was developed a qualitative exploratory research, through open interviews, with hospital¿s managers and co-workers from invoicing department from two hospitals located at the Rio de Janeiro City. Based on results we didn¿t identify appropriate cost systems to help the managers to make a correct decision about price discrimination, but was identified corporate culture factors that could influence the price discrimination. Among the results, we can see unprepared hospital managers. Finally, we discussed some contributions and weakness of this case study, and there are presented suggestions for future researches.

A zona sul como padrão locacional do grupo detentor de capital simbólico e a sua influência sobre a localização das Lojas de Alto Prestígio na Cidade do Rio de Janeiro

O objetivo deste trabalho é analisar até que ponto se pode considerar a localização das lojas de alto prestígio, sob o enfoque de manifestação do habitus do grupo detentor do capital simbólico, como sendo uma pré-condição para alcançar seus objetivos de posicionamento mercadológico. Acredita-se que este fator torna-se ainda mais crítico na região metropolitana do Rio de Janeiro, em função do legado histórico-cultural deste espaço urbano. Foram levantados e aprofundados, para fins de sustentação teórica, temas como: a gramática simbólica; capital simbólico; a hermenêutica do espaço; semiótica da marca e o conceito de produtos de alto prestígio. A suposição apresentada será de que as lojas de alto prestígio que não seguirem os códigos e referências espaciais estabelecidos consciente ou inconscientemente pelos grupos detentores do capital simbólico, estarão incorrendo no risco de terem o posicionamento mercadológico das suas marcas afetado, principalmente na área que compõe a região metropolitana do Rio de Janeiro, onde este elemento torna-se ainda mais crítico. Trata-se de um método de estudo exploratório, com uma perspectiva seccional, onde os dados primários foram coletados por meio do método de entrevistas em profundidade, o que permitiu identificar os sentimentos e percepções de consumidores e lojistas claramente envolvidos no mercado de consumo de alto prestígio. Os dados obtidos foram organizados e analisados frente à fundamentação teórica desenvolvida, indicando que existe de fato a influência do padrão locacinal do grupo detentor do capital simbólico sobre o posicionamento das lojas de alto prestígio na cidade do Rio de Janeiro. Considerou-se este trabalho fundamental para uma melhor compreensão dos limites geográficos de atuação dos varejistas dedicados ao mercado de alto prestígio e como uma forma de estimular novos trabalhos na área de administração com abordagens que considerem amplamente os estudos de sociologia, antropologia e psicologia. Sugeriram-se, para fins do aprofundamento deste trabalho, a investigação das possíveis futuras mudanças desses padrões locacionais, a possibilidade de existir algum segmento de varejo ao qual o princípio mercadológico defendido neste trabalho não se aplique, e ainda, a questão desta lógica locacional se aplicar ou não a outros grandes centros urbanos brasileiros.