1 resultado para Fashion brand
em Repositório Digital da Universidade Municipal de São Caetano do Sul - USCS
Filtro por publicador
- Repository Napier (6)
- Abertay Research Collections - Abertay University’s repository (1)
- Aberystwyth University Repository - Reino Unido (2)
- Academic Archive On-line (Jönköping University; Sweden) (2)
- Academic Archive On-line (Stockholm University; Sweden) (2)
- Academic Research Repository at Institute of Developing Economies (1)
- Adam Mickiewicz University Repository (1)
- AMS Tesi di Dottorato - Alm@DL - Università di Bologna (1)
- AMS Tesi di Laurea - Alm@DL - Università di Bologna (4)
- ArchiMeD - Elektronische Publikationen der Universität Mainz - Alemanha (1)
- Archive of European Integration (5)
- Archivo Digital para la Docencia y la Investigación - Repositorio Institucional de la Universidad del País Vasco (2)
- Aston University Research Archive (46)
- Biblioteca de Teses e Dissertações da USP (1)
- Biblioteca Digital - Universidad Icesi - Colombia (1)
- Biblioteca Digital | Sistema Integrado de Documentación | UNCuyo - UNCUYO. UNIVERSIDAD NACIONAL DE CUYO. (1)
- Biblioteca Digital da Produção Intelectual da Universidade de São Paulo (2)
- Biblioteca Valenciana Digital - Ministerio de Educación, Cultura y Deporte - Valencia - Espanha (11)
- Bibloteca do Senado Federal do Brasil (3)
- BORIS: Bern Open Repository and Information System - Berna - Suiça (32)
- Brock University, Canada (8)
- Bucknell University Digital Commons - Pensilvania - USA (1)
- Bulgarian Digital Mathematics Library at IMI-BAS (1)
- Cambridge University Engineering Department Publications Database (8)
- CentAUR: Central Archive University of Reading - UK (38)
- Center for Jewish History Digital Collections (1)
- Chapman University Digital Commons - CA - USA (3)
- Cochin University of Science & Technology (CUSAT), India (3)
- Coffee Science - Universidade Federal de Lavras (1)
- Comissão Econômica para a América Latina e o Caribe (CEPAL) (2)
- CORA - Cork Open Research Archive - University College Cork - Ireland (2)
- Corvinus Research Archive - The institutional repository for the Corvinus University of Budapest (1)
- Dalarna University College Electronic Archive (2)
- Deakin Research Online - Australia (118)
- Digital Commons @ DU | University of Denver Research (1)
- Digital Commons at Florida International University (12)
- DigitalCommons@The Texas Medical Center (1)
- Digitale Sammlungen - Goethe-Universität Frankfurt am Main (22)
- Doria (National Library of Finland DSpace Services) - National Library of Finland, Finland (4)
- DRUM (Digital Repository at the University of Maryland) (1)
- Duke University (3)
- eResearch Archive - Queensland Department of Agriculture; Fisheries and Forestry (1)
- Glasgow Theses Service (1)
- Greenwich Academic Literature Archive - UK (4)
- Helda - Digital Repository of University of Helsinki (12)
- Instituto Politécnico do Porto, Portugal (2)
- Instituto Superior de Psicologia Aplicada - Lisboa (1)
- Lume - Repositório Digital da Universidade Federal do Rio Grande do Sul (3)
- Ministerio de Cultura, Spain (1)
- National Center for Biotechnology Information - NCBI (4)
- QSpace: Queen's University - Canada (1)
- QUB Research Portal - Research Directory and Institutional Repository for Queen's University Belfast (12)
- Queensland University of Technology - ePrints Archive (305)
- RCAAP - Repositório Científico de Acesso Aberto de Portugal (2)
- RDBU - Repositório Digital da Biblioteca da Unisinos (1)
- ReCiL - Repositório Científico Lusófona - Grupo Lusófona, Portugal (1)
- Repositório Aberto da Universidade Aberta de Portugal (1)
- Repositório Alice (Acesso Livre à Informação Científica da Embrapa / Repository Open Access to Scientific Information from Embrapa) (1)
- Repositório Científico da Universidade de Évora - Portugal (2)
- Repositório Científico do Instituto Politécnico de Lisboa - Portugal (4)
- Repositório digital da Fundação Getúlio Vargas - FGV (20)
- Repositório Digital da Universidade Municipal de São Caetano do Sul - USCS (1)
- Repositório Institucional da Universidade de Aveiro - Portugal (1)
- Repositório Institucional UNESP - Universidade Estadual Paulista "Julio de Mesquita Filho" (5)
- Repositorio Institucional Universidad de Medellín (1)
- Research Open Access Repository of the University of East London. (2)
- Royal College of Art Research Repository - Uninet Kingdom (1)
- RUN (Repositório da Universidade Nova de Lisboa) - FCT (Faculdade de Cienecias e Technologia), Universidade Nova de Lisboa (UNL), Portugal (22)
- SAPIENTIA - Universidade do Algarve - Portugal (2)
- The Scholarly Commons | School of Hotel Administration; Cornell University Research (3)
- Universidad de Alicante (7)
- Universidad del Rosario, Colombia (3)
- Universidad Politécnica de Madrid (7)
- Universidade Complutense de Madrid (1)
- Universidade de Lisboa - Repositório Aberto (1)
- Universidade Federal de Uberlândia (1)
- Universidade Metodista de São Paulo (3)
- Universidade Técnica de Lisboa (2)
- Universitat de Girona, Spain (1)
- Université de Lausanne, Switzerland (1)
- Université de Montréal (1)
- Université de Montréal, Canada (2)
- University of Canberra Research Repository - Australia (2)
- University of Michigan (35)
- University of Queensland eSpace - Australia (21)
- University of Southampton, United Kingdom (9)
- WestminsterResearch - UK (5)
Resumo:
This article has the objective of identifying whether the loyalty for the team has a negative effect on the word of mouth of the rival team’s brand. It has been developed a model based on the works of Fagundes (2013) and Santana and Akel Sobrinho (2010), through the use of Structural Equation Modeling - SEM, which presents three constructions: the identification with the team, the loyalty to the team and the negative word of mouth of the rival’s brand. 528 students from two college were interviewed and it has been identified that the emotional involvement of the supporter with his team reflects on the identification of a supporter by his team (KWON e ARMSTRONG, 2004; KAYNAK, 2008; JORDAN et al., 2014), it is thus formed a loyalty for the team (FUNK and JAMES, 2006). It influences other people in their personal relationships through the negative word of mouth communication.