1 resultado para Customer Experience Management
em Repositório Digital da Universidade Municipal de São Caetano do Sul - USCS
Filtro por publicador
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Resumo:
Shared management between businesses, governments and society in the historic town of São Paulo city began concurrently with the growth of nonprofit organizations (NGOs) in the 1990s. The program Ações Locais, coordinated by the NGO Associação Viva o Centro is housed in this context and its mission is to bring together individuals, businesses and local governments for economic, social and political development as to build up the citizenship in that area. This study provides a historical background on formation of Brazilian citizenship and, from that reference, analyzes the performing citizenship in the program Ações Locais. The main conclusion of the analysis identified that the program have been consolidated, despite the enormous quotidian difficulties, especially in the social inclusion actions for the poor. The dilemma about how bring in the excluded segments of the population may indicate a new field of research and future studies.