Recruiting a Diverse Student Body at Mid-Size Public Master’s Universities

As student demographics change, admissions officers are increasingly recruiting a diverse group of incoming students, including underrepresented minorities. We outline how five public institutions identify and recruit potential applicants and review recruitment strategies and methodologies for expanding target recruitment populations.

Assessing Merit Aid and Need-Based Aid At Private Institutions

Institutions provide students with full tuition merit awards through formal scholarship programs for outstanding performance in academics, leadership, community service, and athletics. This brief outlines how institutions fund and utilize merit to increase retention rates, particularly for minority and first generation students.