1 resultado para Bourdieuian social analysis
em Digital Archives@Colby
Filtro por publicador
- Abertay Research Collections - Abertay University’s repository (1)
- Aberystwyth University Repository - Reino Unido (4)
- Adam Mickiewicz University Repository (1)
- AMS Tesi di Dottorato - Alm@DL - Università di Bologna (2)
- AMS Tesi di Laurea - Alm@DL - Università di Bologna (1)
- Aquatic Commons (12)
- Archive of European Integration (7)
- Archivo Digital para la Docencia y la Investigación - Repositorio Institucional de la Universidad del País Vasco (31)
- Aston University Research Archive (17)
- B-Digital - Universidade Fernando Pessoa - Portugal (2)
- Biblioteca Digital | Sistema Integrado de Documentación | UNCuyo - UNCUYO. UNIVERSIDAD NACIONAL DE CUYO. (1)
- Biblioteca Digital da Câmara dos Deputados (1)
- Biblioteca Digital da Produção Intelectual da Universidade de São Paulo (6)
- Biblioteca Digital de la Universidad Católica Argentina (5)
- Biblioteca Digital de Teses e Dissertações Eletrônicas da UERJ (74)
- BORIS: Bern Open Repository and Information System - Berna - Suiça (23)
- Boston University Digital Common (1)
- Brock University, Canada (3)
- Bucknell University Digital Commons - Pensilvania - USA (2)
- Cambridge University Engineering Department Publications Database (6)
- CentAUR: Central Archive University of Reading - UK (6)
- Chinese Academy of Sciences Institutional Repositories Grid Portal (3)
- Comissão Econômica para a América Latina e o Caribe (CEPAL) (8)
- CORA - Cork Open Research Archive - University College Cork - Ireland (13)
- Cornell: DigitalCommons@ILR (1)
- Dalarna University College Electronic Archive (1)
- Deakin Research Online - Australia (64)
- DI-fusion - The institutional repository of Université Libre de Bruxelles (1)
- Digital Archives@Colby (1)
- Digital Commons - Montana Tech (2)
- Digital Commons at Florida International University (3)
- Digital Peer Publishing (3)
- DigitalCommons@The Texas Medical Center (4)
- DRUM (Digital Repository at the University of Maryland) (2)
- Ecology and Society (1)
- eResearch Archive - Queensland Department of Agriculture; Fisheries and Forestry (3)
- Escola Superior de Educação de Paula Frassinetti (1)
- Greenwich Academic Literature Archive - UK (2)
- Harvard University (1)
- Helda - Digital Repository of University of Helsinki (36)
- Illinois Digital Environment for Access to Learning and Scholarship Repository (1)
- Indian Institute of Science - Bangalore - Índia (13)
- Institute of Public Health in Ireland, Ireland (1)
- Instituto Politécnico do Porto, Portugal (2)
- Memoria Académica - FaHCE, UNLP - Argentina (12)
- National Center for Biotechnology Information - NCBI (2)
- Nottingham eTheses (1)
- Plymouth Marine Science Electronic Archive (PlyMSEA) (2)
- Portal de Revistas Científicas Complutenses - Espanha (3)
- Publishing Network for Geoscientific & Environmental Data (1)
- QSpace: Queen's University - Canada (2)
- QUB Research Portal - Research Directory and Institutional Repository for Queen's University Belfast (31)
- Queensland University of Technology - ePrints Archive (419)
- Repositório Científico da Universidade de Évora - Portugal (1)
- Repositorio de la Universidad de Cuenca (1)
- Repositório digital da Fundação Getúlio Vargas - FGV (12)
- Repositório Digital da Universidade Municipal de São Caetano do Sul - USCS (2)
- Repositorio Institucional de la Universidad de Málaga (1)
- Repositorio Institucional de la Universidad Pública de Navarra - Espanha (2)
- Repositório Institucional UNESP - Universidade Estadual Paulista "Julio de Mesquita Filho" (12)
- Repositorio Institucional Universidad de Medellín (1)
- RUN (Repositório da Universidade Nova de Lisboa) - FCT (Faculdade de Cienecias e Technologia), Universidade Nova de Lisboa (UNL), Portugal (2)
- SAPIENTIA - Universidade do Algarve - Portugal (1)
- School of Medicine, Washington University, United States (1)
- Scientific Open-access Literature Archive and Repository (1)
- Universidad de Alicante (4)
- Universidad del Rosario, Colombia (4)
- Universidad Politécnica de Madrid (5)
- Universidade Federal do Pará (1)
- Universidade Federal do Rio Grande do Norte (UFRN) (2)
- Universitätsbibliothek Kassel, Universität Kassel, Germany (1)
- Université de Montréal, Canada (4)
- Université Laval Mémoires et thèses électroniques (1)
- University of Michigan (16)
- University of Queensland eSpace - Australia (7)
- University of Southampton, United Kingdom (1)
- University of Washington (3)
- WestminsterResearch - UK (1)
- Worcester Research and Publications - Worcester Research and Publications - UK (1)
Resumo:
Even though assessing social marketing endeavors proves to be challenging, evaluators can learn from previous campaigns and identify which facets of social marketing events, programs and campaigns need to be improved. Additionally, by analyzing social movements and evaluating how they connect to social marketing, we can gain a clearer view on ways to ameliorate the field of social marketing. As social marketing becomes increasingly sophisticated and similar to commercial marketing, there is hope that social marketing can yield higher rates of success in the future. Friend and Levy (2002) claimed that it was nearly impossible to compare social marketing endeavors using quantitative criteria and advocate the use of qualitative methods. However, if social marketing scholars developed a more systematic paradigm to assess events, programs and campaigns employing a combination of both quantitative and qualitative methods, then it would be easier to establish which social marketing efforts generated more success than others. When there are too many confounding variables, conclusions cannot always be drawn and evaluations may not be viewed as legitimate. As a result, critics become skeptical of social marketing’s value and both the importance and credibility of social marketing decline. With the establishment of proper criteria and evaluation methods, social marketing can progress and initiate more social change.