A sentiment-aware approach to community formation in social media

Participating in a community exemplifies the aspect of sharing, networking and interacting in a social media system. There has been extensive work on characterising on-line communities by their contents and tags using topic modelling tools. However, the role of sentiment and mood has not been studied. Arguably, mood is an integral feature of a text, and becomes more significant in the context of social media: two communities might discuss precisely the same topics, yet within an entirely different atmosphere. Such sentiment-related distinctions are important for many kinds of analysis and applications, such as community recommendation. We present a novel approach to identification of latent hyper-groups in social communities based on users’ sentiment. The results show that a sentiment-based approach can yield useful insights into community formation and metacommunities, having potential applications in, for example, mental health—by targeting support or surveillance to communities with negative mood—or in marketing—by targeting customer communities having the same sentiment on similar topics.

Hyper-community detection in the blogosphere

Most existing work on learning community structure in social network is graph-based whose links among the members are often represented as an adjacency matrix, encoding direct pairwise associations between members. In this paper, we propose a method to group online communities in blogosphere based on the topics learnt from the content blogged. We then consider a different type of online community formulation - the sentiment-based grouping of online communities. The problem of sentiment-based clustering for community structure discovery is rich with many interesting open aspects to be explored. We propose a novel approach for addressing hyper-community detection based on users' sentiment. We employ a nonparametric clustering to automatically discover hidden hyper-communities and present the results obtained from a large dataset.

Emotional reactions to real-world events in social networks

A convergence of emotions among people in social networks is potentially resulted by the occurrence of an unprecedented event in real world. E.g., a majority of bloggers would react angrily at the September 11 terrorist attacks. Based on this observation, we introduce a sentiment index, computed from the current mood tags in a collection of blog posts utilizing an affective lexicon, potentially revealing subtle events discussed in the blogosphere. We then develop a method for extracting events based on this index and its distribution. Our second contribution is establishment of a new bursty structure in text streams termed a sentiment burst. We employ a stochastic model to detect bursty periods of moods and the events associated. Our results on a dataset of more than 12 million mood-tagged blog posts over a 4-year period have shown that our sentiment-based bursty events are indeed meaningful, in several ways.

Mood sensing from social media texts and its applications

We present a large-scale mood analysis in social media texts. We organise the paper in three parts: (1) addressing the problem of feature selection and classification of mood in blogosphere, (2) we extract global mood patterns at different level of aggregation from a large-scale data set of approximately 18 millions documents (3) and finally, we extract mood trajectory for an egocentric user and study how it can be used to detect subtle emotion signals in a user-centric manner, supporting discovery of hyper-groups of communities based on sentiment information. For mood classification, two feature sets proposed in psychology are used, showing that these features are efficient, do not require a training phase and yield classification results comparable to state of the art, supervised feature selection schemes, on mood patterns, empirical results for mood organisation in the blogosphere are provided, analogous to the structure of human emotion proposed independently in the psychology literature, and on community structure discovery, sentiment-based approach can yield useful insights into community formation.

A fuzzy decision support method for customer preferences analysis based on Choquet integral

The explosion of the Web 2:0 platforms, with massive volume of user generated data, has presented many new opportunities as well as challenges for organizations in understanding consumer's behavior to support for business planning process. Feature based sentiment mining has been an emerging area in providing tools for automated opinion discovery and summarization to help business managers with achieving such goals. However, the current feature based sentiment mining systems were only able to provide some forms of sentiments summary with respect to product features, but impossible to provide insight into the decision making process of consumers. In this paper, we will present a relatively new decision support method based on Choquet Integral aggregation function, Shapley value and Interaction Index which is able to address such requirements of business managers. Using a study case of Hotel industry, we will demonstrate how this technique can be applied to effectively model the user's preference of (hotel) features. The presented method has potential to extend the practical capability of sentiment mining area, while, research findings and analysis are useful in helping business managers to define new target customers and to plan more effective marketing strategies.

Place-based inquiry – the art of being an inhabitant-researcher

In this presentation, I draw on my research encounters with schools and classrooms, together with contemporary movements in social theory and research, to propose a conceptualisation of ‘place-based inquiry’. Three areas of theory are drawn upon: (1) ‘Practice’ ontologies and associated moves towards ‘philosophical-empirical inquiry’ (Green & Hopwood, 2015) provide a warrant for thinking more closely and looking more closely in social research; (2) more-than-representational theory (Anderson & Harrison, 2010) problematizes the notion of the work and impacts of research, raising implications for the ambitions of research undertakings; and, (3) place-based pedagogies (e.g., Gruenewald, 2003) support a sentiment and model for an openly transformational social inquiry. These synergistic areas of theory are used here to frame a practice that recognises the more-than-representational work of research and how this work might be harnessed in more explicit and more deliberate ways to support educational change. I tentatively characterise this practice as that of an inhabitant-researcher, drawing on Orr’s (1992, p. 130) distinction between residing and inhabiting, where inhabiting involves “mutually nurturing relationship with a place”. The inhabitant-researcher attempts to engage research participants in both decolonising and reinhabiting encounters, and to make contributions that are both critical and generative, representational and more-than-representational.