8 resultados para orchestral

em Deakin Research Online - Australia


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I Dream of Jean-Michele is a non-lyrical instrumental piece that harks back to the 1980s ambient scene. A good piece for digital projects that are ambient, or require the space in synthesizer styled music from the 1980s.

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Recent claims that orchestras around the world are facing new financial pressures threatening their survival, suggest that it is critical to investigate the potential for musicology to adapt to commercial outcomes. This paper takes the Australian music industry as a case study to prototype a new and sustainable orchestral model appropriate for twenty first century audiences. The paper includes a review of musical and social innovations from previous and current orchestral models, a review of arts marketing strategies developed for the new consumer, the identification of successful new performance modes including distribution methods and developments in acoustic and digital instrument design, and the documentation of the implementation and testing of such a model to live audiences.

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A cinematic piece that features bowed piano strings, timpani, bass drum, cymbals and double bass. A moody, evocative piece that evokes cinematic-orchestral pieces for dramatic scenes.

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A composition written on the piano and accompanied by synth strings; a light, elegant and beautiful journey.

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A composition written on the piano; a light, elegant and beautiful journey.

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Just over a minute long this piano arpeggio plays out a joyful melody and dramatic timpani, cymbals and vocal pads assist the journey.

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A stinger featuring piano arpeggio in dramatic fashion with timpani, cymbals and vocal pads.

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The new theories and discourse in the creative industries have revealed a necessary relationship between producer and consumer, which, in the performing arts, is demonstrated by a recognisable change in the relationship between artist or performer and audience. Relationship marketing theory has been challenged by the new arts consumer who is on a quest for self-actualisation where the creative or cultural experience is expected to fulfi l a spiritual need that has very little to do with the traditional marketing plan of an arts company or organisation. 


This chapter scans arts marketing developments over the past thirty years to arrive at an examination of authenticity that engages a new individualistic, independent, informed and involved arts consumer who is changing the marketing paradigm. Through examples of theatre and orchestral audiences, a new paradigm of convergence marketing is characterised, and a model for practice proposed.