Trust in B2C e-commerce : the New Zealand Maori internet shopper

This chapter identifies relevant factors of Maori trust in terms of encouraging online shopping of B2C e-commerce by Maori in New Zealand. The concepts of trust, risk and reputation are used to explore the uptake of Internet shopping in a B2C context by Maori, a minority-but significant-racial group, in New Zealand. Reputation and adoption of e-commerce in Maori culture emanates from family and tribe, typically by word of mouth. This chapter suggests that specific cultures like the Maori have different elements in their trust of e-commerce, which needs to be addressed to encourage broader use.

Computational media aesthetics: Finding meaning beautiful

Innovative media management, annotation, delivery, and navigation services will enrich online shopping, help-desk services, and anytime-anywhere training over wireless devices. However, the semantic gap between the rich meaning that users want when they query and browse media and the shallowness of the content descriptions that one can actually compute is weakening today's automatic content-annotation systems. To address such problems, an approach that markedly departs from existing methods based on detecting and annotating low-level audio-visual features is advocated.

Motivation-based IS evaluation strategy : a perspective of marketing information systems

The article describes the importance of motivational factors through an analysis of the core TAM constructs in the context of marketing IS evaluation. We argue that our findings compliment current IS evaluation strategy, specially for measuring motivational elements for online IS. The study consequently provides an empirical validation of the importance of motivational and behavioural factors. Through an experimental analysis we evaluated the relative importance of perceived enjoyment with perceived usefulness of using an online website for shopping purposes and found that enjoyment was by far the dominant predictor of attitude towards online shopping. The result illustrates that in terms of IS evaluation online environments have moved from being functional online applications to being functional, engaging and interactive online IS (e.g. websites).

b & t energetics website

This published design output forms part of an ongoing dialogue between the designer, design briefs and mediated technologies. The dialogue involves the elements of interface design, typography, image and responsive technologies. The website development and design was a client initiated work that has culminated in a ongoing relationship between the designer, Tonya Meyrick and the client b&t energetics. This fully responsive website incorporates a contemporary and interactive space for the client and customers through a simple interface design with comments and feedback section, media releases, product gallery and online shopping cart with merchant facilities.

Mitigating malicious feedback attacks in trust management systems

In electronic commerce (e-commerce) environment, trust management has been identified as vital component for establishing and maintaining successful relational exchanges between the trading partners. As trust management systems depend on the feedbacks provided by the trading partners, they are fallible to strategic manipulation of the rating attacks. Therefore, in order to improve the reliability of the trust management systems, an approach that addresses feedback-related vulnerabilities is paramount. This paper proposes an approach for identifying and actioning of falsified feedbacks to make trust management systems robust against rating manipulation attacks. The viability of the proposed approach is studied experimentally and the results of various simulation experiments show that the proposed approach can be highly effective in identifying falsified feedbacks.

Shopping with mum : mother and daughter consumer socialization

Purpose – Responding to calls for a greater understanding of consumer socialization in young people, this paper aims to investigate daughters' perceptions of shopping with their mothers. It seeks to provide insights into the significance of the retail shopping experience for young women.

Design/methodology/approach – This exploratory study is based on 30 online and three face-to-face interviews with young women aged between 20 and 22. The authors asked the young women who they shopped with and why and to recount some of their best and worst shopping experiences. The interviews were coded and analysed to reveal several recurring themes. This paper reports only on data relating to shopping with their mothers.

Findings – The four major themes that emerged from the interviews with the young women were: gaining independence; trust in mother; the bank of mum; quality time with mum.

Research limitations/implications – The sample is limited to young women in a Midwest university in the USA. Attitudes to consumption and shopping and the mother daughter relationship are culturally derived and may differ in other contexts.

Practical implications – Women are critical to the retail industry and make the bulk of buying decisions for the family. Daughters represent the next generation of this major market force. Marketers and retailers must be cognizant of the power of this relationship.

Originality/value – This paper is the first to report on the daughter-mother shopping experience, with daughters' perceptions of this experience and the outcomes of the consumer socialisation that occur.