Factors contributing to the success of new products in the Australian grocery market

The paper examines the contributing factors to new product success within the Australian grocery market. A review of the literature on new product success factors and reasons for failure is presented. The research identifies reasons for failure of new products as well as reasons for success. The main reasons for new product failure are incorrect pricing, poor marketing, wrong product launch timing, poor distribution and lack of marketing funds. For new product success it is critical to have strong leadership, competent staff and an on-going new product development process.

Why new products fail: lessons from the Australian Grocery Market

The purpose of this paper is to identify contributing factors to new product development failure in the Australian grocery organisations and explain the main reasons for new product failure. The paper also examines key success measures for new products.

Impact of the Pick and Tick food information program on the salt content of food in New Zealand

The Pick the Tick programme of the National Heart Foundation of New Zealand aims to provide a framework for cooperation with the food industry to improve nutrition labelling and to develop a healthy food supply. Food manufacturers, whose products meet defined nutritional criteria, are able to display the Pick the Tick logo on food labels. The tick is used by 59% of shoppers in assisting them make healthy food choices. Food companies are encouraged to reformulate product composition if they fail to meet criteria and develop new products to specifically meet the Pick the Tick criteria. The objective of this study was to evaluate the impact of the programme on food formulation. The main outcome measure was the amount of salt not added to food products. Changes to sodium levels were multiplied by the volume of sales and then converted to salt in tonnes to provide a tangible measure of the impact of the programme. In a 1-year period, July 1998 to June 1999, Pick the Tick influenced food companies to exclude ~33 tonnes of salt through the reformulation and formulation of 23 breads, breakfast cereals and margarine. Breakfast cereals showed the largest reduction in sodium content by an average of 378 mg sodium per 100 g product (61%). Bread was reduced by an average of 123 mg per 100 g product (26%) and margarine by 53 mg per 100 g (11%). Pick the Tick appeals to the food industry as a tool for marketing food products and has provided an incentive to improve the nutritional value of foods. The tick on approved products not only acts as a ‘nutrition signpost’ for consumers but can also significantly influence the formulation of products without sacrificing taste or quality.

The new product development process in Australian grocery organisations

The idea that new product development is vital to many organisations'  business survival and growth is widely acknowledged. New products provide many business opportunities for organisations. The relationship between  new product development and business strategy is critical, as corporate  purpose and scope sets the guidelines for new product planning. This paper examines the new product development process in the Australian grocery organisations and the influence of strategic planning on new product  development. Top management’s skills and vision in addressing various  issues in new product development are vital to business success. The research findings highlighted the importance of top managements support during new product development phases. Creating an innovative culture within an organisation should be a management priority, so new product ideas can be generated from various levels in the organisation.

New product development process in the Australian grocery market

Examines current literature on new product development, addresses key issues in the Australian grocery market, evaluates existing processes, identifies success factors and provides the Australian grocery organisations with the optimum new product development model.

Segmenting initial fans of a new team: a taxonomy of sport early adopters

ABSTRACT
Marketers are interested in the first buyers of new products, given their important role in driving wider community adoption. This is especially the case for new entertainment products, like new or relocated sports teams who must quickly build fan connections and loyalty, given the importance of crowds and social networks in adding value to the entertainment experience. Fans choose to connect with sports teams for numerous reasons; however, fan development in the context of a new team has rarely been examined. This paper examines the diversity and similarity among inaugural fans of an expansion team. A large sample (n= 1724) was classified into five segments revealing how each varies in their brand associations, satisfaction, identification and involvement. By analysing key dimensions (relationship identifiers) that characterise how consumers connect with a new team, the authors provide new insights about the nature of consumers in the context of a new sports team. Furthermore, the five segments were found to be distinct cohorts, with sufficient variation between them to warrant variant marketing approaches to achieve the outcome of committed, long-term fans.

The role of endowments, technology and size in international trade: new evidence from product-level data

Using product-level trade data, we empirically investigate the export patterns of more than 150 countries in their exports to the USA, Brazil, India, and Japan. We document strong evidence that exporters specialize according to their relative factor endowments, technology, and economic size. More developed, capital abundant countries are found to export products of higher unit values and a wider range of products to developed, emerging and developing markets. More developed, economically larger, and technologically advanced countries are also the major exporters of new products, spanninga wide range of product categories with high unit values. Our findings provide important insights into the macro phenomenon that a large proportion of the global trade takes place among developed economies, and that the latter are also major exporters to developing markets.

Emerging technologies in ventilation

Innovation in ventilation systems is becoming an increasingly popular and targeted topic of architectural discourse. Architects, consultants and contractors are introducing new products and proposing new systems, subject to client requests for an environmentally responsive architecture. The authors, in compiling the research for this guide, experienced a large increase in Australian constructed buildings that focused specifically on ventilation strategies and systems. This note presents and discusses the underlying principles of different ventilation techniques. Applications of specific ventilation techniques are demonstrated through building examples constructed in Australia as well as overseas. Although a particular building design may demonstrate several ventilation concepts simultaneously, this note illustrates the most dominant ventilation features in each example.

Aligning marketing strategy and marketing implementation for marketing performance

The purpose of this paper is to examine the differences between “pure” and “mixed” marketing strategies in terms of implementation practices and performance. The strategies compared use the Miles and Snow (1978) typology to develop Pure Prospectors, Pure Defenders, Reactors and Mixed strategies the latter strategy type being similar to Analysers.

Previous strategy type implementation research has used debatable strategy classification methodologies and has not isolated “pure” marketing strategies. The purpose of this paper is to clearly identify and separate “pure” marketing strategies from “mixed” strategies.

In terms of strategy implementation a key finding was that the Miles and Snow implementation recommendations made in the 1970’s no longer appear to be appropriate in the 2000’s This appears to be the case because no need to align human resource practices and organisational structure with strategy was apparent in our findings.

In terms of strategy performance differences a key finding was that Pure Prospectors outperformed Reactor strategies in terms of new markets, sales growth, new products and market share. However, the financial costs of investing in new markets and new products undertaken by the aggressive Pure Prospector strategies results in only similar ROI performance to other strategies. This is consistent with the concept of performance equifinality.

Multi-agent based supply chain management with dynamic reconfiguration capability

Supply chain management (SCM) has received increased attention in a globally challenging environment as companies face the necessity to improve customer service and maximize profit. Therefore, dynamic reconfiguration capability is vital for supply chain management to respond to changing customer requirements and operating environments. On the other hand, for its flexible and autonomous characteristics, multi-agent systems are a viable technology for SCM, and have been widely applied in SCM. To this end, dynamic reconfiguration in agent-based SCM systems is proposed from autonomy oriented computing point of view. The performance of agent-based SCM with dynamic reconfiguration is evaluated under a modified TAC SCM scenario. With a dynamic reconfigurable SCM system, new products and processes can be introduced with considerably less expense and ramp-up time.

Generic medicines in Australia : business dynamics and recent policy reform

This article describes the role of generics in the Australian prescription drug market and patterns of business activity in this dynamic market segment. The Pharmaceutical Benefits Scheme (PBS) is the central mechanism for the supply of prescription medicines. PBS prices are arrived at through cost-effectiveness analyses comparing new products against already available products and therapies. In this system, prices do not operate effectively as incentives for consumers or prescribers to choose generics, and their market share was historically marginal. In recent years, generics suppliers achieved a growing market share through discounts (trading terms) to pharmacists. It is estimated that around 30% of PBS scripts, representing around 15% of PBS sales by value, are now filled with generics. Complex changes to the PBS were introduced in 2007, to be phased in over the period to 2012, aimed at increasing the scope for cost benefits to the government, and to lesser extent consumers, from the expanding availability of generic medicines.

What are seating clinicians thinking?

In response to an influx of commercially available seating product, research was undertaken to examine how clinicians, experienced in seating prescriptions make decisions when assisting their clients to choose the most appropriate seating systems for their wheelchairs. This paper will present findings from research undertaken in 2005, into the decision-making processes (known as Clinical Reasoning) used by six clinicians working in Victoria. The paper will discuss the successes and barriers these clinicians encounter when selecting ready-made products, off the shelf, to trial and what parameters arose that required custom-made products. The research findings illuminate the clinicians' considerations for successful client collaboration and the essentials for effective supplier-clinician partnerships when selecting from an overwhelming array of new products and available technologies to accommodate generally a more informed consumer base. The availability of ready-made product has altered consumer perceptions that wheelchair seating is no longer a specialized area and that all clinicians should be competent to prescribe. This paper will reveal how experience seating clinicians assess, make decisions and evaluate the client's needs when undertaking equipment trials and prescribing seating products for complex consumer needs. This is of interest to all who are involved in prescribing and supplying products for wheelchair consumers.

Customer relationship management in banks with special reference to Bangladesh

Customer-banker relational behavior is dynamic and fast-changing and better interpersonal relationships tend to be characterized by their quality. Banks in Bangladesh are functioning increasingly under the competitive pressures originating from the banking system from non-banking institutions as well as from the domestic and international capital markets. In order to expand banking business, as well as sustain it in the long run, it has now become essential for banks to focus on developing long-term relationships with their customers. One facet of the efficient management of banks is the matching of customers' needs and banking products. Banks, when creating new products, should take into consideration their customers' needs informed by market research programs. In this paper we examine whether banking products in Bangladesh address customers' needs.

Psychological study of consumer novelty seeking and mass media consumption

The thesis integrates theory from psychology and marketing, finding that those with an innate desire to seek out information on new products / brands are motivated to do so by aspects of regulatory focus, needs for uniqueness, and their susceptibility to interpersonal influence. In turn, these people consume more media and have higher information exposure.

Continuous product innovation : learning behaviours and knowledge management

The research reported in this paper considers Product Innovation from a broader perspective than that of the isolated NPD (New Product Development) project commonly discussed in the literature. In this perspective, Product Innovation is a continuous and cross-functional process involving the sharing and transfer of knowledge within the many steps of the innovation process, and the integration of a growing number of different competencies inside and outside the organisational boundaries. This paper examines two in-depth case studies that were carried out to establish if and how learning occurred within companies developing new products. Based on a model developed as part of a joint Euro-Australian research project, the way in which the selected companies share and transfer knowledge and learning experiences during their product innovation processes have been examined and analysed. This model uses a number of interrelated variables including performance, behaviours and levers to stimulate improvement, contingencies, and learning/innovation capabilities to describe the learning and knowledge transfer in product innovation processes within the case studies. This paper discusses some of the skills the research has identified that managers need to enable their companies to gain a competitive advantage through improved product innovation. The ongoing research has developed, tested and disseminated a computer-based methodology to assess organisational knowledge capture and transfer in the new product development process. The research is part of the Euro-Australian co-operation project known as CIMA (Continuous Improvement and Product Innovation Management).