4 resultados para new names

em Deakin Research Online - Australia


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The delegates are numbered and their names listed below the print: 1.M'Millan, 2.A. Inglis Clarke, 3.Sir John Hall, 4.Captain Russell, 5.Macrossan, 6.Sir Samuel Griffith, 7.Sir Henry Parkes, 8.Playford, 9.Premier Gillies, 10.Deakin, 11.Dr. Cockburn, 12.B.S. Bird, 13.Sir J. Lee Steere, 14. Secretary Jenkins.

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Increased competition in the consumer goods marketplace has resulted in too many brands chasing too few consumers. In an attempt to ease pressure on margins, and both brand and product range profitability, marketers would be well advised to reinspect their policies towards brand naming and the attendant costs associated with those policies. Is it really necessary for each new product to be individually named? If it is, then what are the strategic and financial implications of this decision? Why is it that the practice in some companies is to resort to a string of unrelated brand names whereas the practice elsewhere is to use an umbrella family name, with or without, a brand name as a suffix? The answers to such questions are by no means obvious and closer inspection of the issues relating to naming policy fails to yield any consensus let alone a definitive approach. This article seeks to depict the alternative naming strategies engaged by marketers and to focus on those considerations that would favour a family name in preference to an individualised brand name. The article concludes with recommendations that are drawn from current literature and the experience of marketers with a view to determining those circumstances that may influence the formulation of a more appropriate naming policy.

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There is a changed ‘structure of feeling’ emerging in higher education systems, particularly in OECD nations, in response to changed social, cultural and economic arrangements. Taking a student equity perspective, the paper names this change in terms of ‘mobility’, ‘aspiration’ and ‘voice’. It argues that (1) new kinds and degrees of mobility are now a significant factor in sustaining unequal access to and experience of higher education for different student groups, (2) despite government and institutional aspirations to expand higher education, students' desires for university are not a given among new target populations and (3) while universities are seeking to enroll different students in greater numbers, the challenge now is how to give greater voice to this difference. Drawing on these themes of mobility, aspiration and voice and taking recent changes to higher education policy in Australia as the case, the paper presents a new conceptual framework for thinking about student equity in HE. The framework extends from established approaches that focus on barriers to accessing higher education in order to focus on people's capacities in relation to higher education participation.

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This anthology exposes the richness and variety of interests that motivate feminist film research today. Exploring women’s contribution to silent cinema, scholars from across the globe address questions of performance, nationality, industry, technology, labor, and theory of feminist historiography. The volume builds on the thematic, methodological, and material diversity that characterized earlier efforts in women’s film history, and the originating context of the sixth Women and the Silent Screen conference (Bologna, 2010). Much emphasis is given to the transitional period of silent cinema (1910s to the early 1920s), which emerges as the field where feminist film scholars are beginning to claim their own theoretical and historical ‘place’. While giving a new impetus to the idea of transitional cinema, the collected essays also illuminate the importance of film’s transnational circulation. Questions of nation and nationhood, and women’s inclusion or exclusion within these terms, are examined in connection to issues of cultural globalization. How did American serial queens impact early Chinese film? How did the variety stage accommodate American films in Rio de Janeiro? Along what lines might we discuss women filmmakers who literally toured the world? These are just some of the issues that are discussed in the volume. Each investigation prompts us into distinct acts of cultural contextualization. A particular focus on acting and the agency of the actress is shared across the volume. The fundamental figure of the actress links multiple threads of scholarship, traversing different films and national cinemas. Alice Guy, Asta Nielsen, Florence Turner, Lois Weber, Mary Pickford, Esfir’ Shub, Pearl White, Vera Karalli, Aleksandra Khokhlova, Elsa Lanchester, Louise Fazenda, Sarah Bernhardt, Gemma Bellincioni, Angelina Buracci, Yin Mingzhu, Leni Riefensthal: these are but some of the names that are encountered across the essays in the collection. New findings are exposed and new research perspectives are opened through these and other figures, allowing us to uncover original ways of thinking about women’s visibility and agency on film.