Creative marketing : an extended metaphor for marketing in a new age

Creative Marketing challenges mainstream marketing thinking and draws from a diverse range of disciplines in order to inspire entrepreneurial thinking and practice among those marketers who wish to push the boundaries of knowledge.

Ambient music with orchestral percussion (I dream of Jean-Michele)

I Dream of Jean-Michele is a non-lyrical instrumental piece that harks back to the 1980s ambient scene. A good piece for digital projects that are ambient, or require the space in synthesizer styled music from the 1980s.

Baltic winter (beautiful ethereal sweeping music with haunting female vocals)

Baltic Winter - a Slavic mermaid rests upon a rock on the edge of the Baltic Sea. It is night time during the depths of winter. She risks not being able to return to the sea as it could freeze in the time that she drapes the snow crested pine trees with her ethereal calls. Her voice travels through the Medieval forest in search of her nymph . . . will he hear her? Or will her calls only serve to sing her loneliness?

OK . . . now for the technical . . . I wrote this with a documentary in mind. I have used a sampled Finnish/Estonian Kantele, a touch of an acoustic guitar, female vocals, percussion, and a couple of synths.

Auranofin: repurposing an old drug for a golden new age

Drug discovery, development and registration is an expensive and time-consuming process associated with a high failure rate [Pessetto et al. (Mol Cancer Ther 12:1299-1309, 2013), Woodcock and Woosley (Annu Rev Med 59:1-12, 2008)]. Drug 'repurposing' is the identification of new therapeutic purposes for already approved drugs and is more affordable and achievable than novel drug discovery [Pessetto et al. (Mol Cancer Ther 12:1299-1309, 2013)]. Auranofin is a drug that is approved for the treatment of rheumatoid arthritis but is being investigated for potential therapeutic application in a number of other diseases including cancer, neurodegenerative disorders, HIV/AIDS, parasitic infections and bacterial infections [Tejman-Yarden et al. (Antimicrob Agents Chemother 57:2029-2035, 2013)]. The main mechanism of action of auranofin is through the inhibition of reduction/oxidation (redox) enzymes that are essential for maintaining intracellular levels of reactive oxygen species. Inhibition of these enzymes leads to cellular oxidative stress and intrinsic apoptosis [Pessetto et al. (Mol Cancer Ther 12:1299-1309, 2013), Fan et al. (Cell Death Dis 5:e1191, 2014), Fiskus et al. (Cancer Res 74:2520-2532, 2014), Marzano et al. (Free Radic Biol Med 42:872-881, 2007)]. Drugs such as auranofin that have already been approved for human use [Tejman-Yarden et al. (Antimicrob Agents Chemother 57:2029-2035, 2013)] can be brought into clinical use for other diseases relatively quickly and for a fraction of the cost of new drugs.

Don't look down

Musical composition recorded and output as a download album. The album features 16 tracks:
1. Entangled
2. Ambient thing
3. Alight
4. Sometimes
5. Late at night
6. Don't look down
7. Treasure
8. Relent
9. Absconding
10. Silently
11. Easy now
12. Baltic winter
13. Honeymoon
14. Lament
15. Reef knot
16. Yeah

Deeper than the forest AMBIENT

A short instrumental featuring percussion, bells, synths, mandolin, and sound design.

The distance from you is like space

An ambient composition intended for cinematic styled projects and evoking sadness and loneliness. It comprises many synths and sound designs, female vocals, mandolin, textures and an old radio.

If I played piano for you

A simple composition that focusses on space and texture featuring piano, synth and vocals. a good piece for documentaries featuring space, galaxies, remote locations.

Deeper than the forest AMBIENT with VOCAL

A short instrumental featuring ethereal female vocals, percussion, bells, synths, mandolin, and sound design.

To say goodbye loop

A composition that has a deep and longing feel to it. It evokes loss and love and features guitar, drums, synths and gated vocals in the bridge.

Alien

Alien is an instrumental piece using warped synth sounds and evoking science fiction types of imagery. The idea behind this piece of audio was to create an unnerving presence with the use of spoken vocals passed through a filter to deepen and slow the voice.

Allelujah (female vocal led dreamy)

Allelujah is a cinematic and New Age piece that also fits well with projects of a religious or spiritual theme; Christmas and Easter included. It centers on a female vocal singing Alleluia, with violin, cello, piano, harp and 2 synths and bells at the very end.