Event valence and unrealistic optimism

The effect of event valence on unrealistic optimism was studied. 94 Deakin University students rated the comparative likelihood that they would experience either a controllable or an uncontrollable health-related event. Valence was manipulated to be positive (outcome was desirable) or negative (outcome was undesirable) by varying the way a given event was framed. Particiapants either were told the conditions which promote the event and rated the comparative likelihood they would experience it or were told the conditions which prevent the event and rated the comparative likelihood they would avoid it. For both the controllable and the uncontrollable events, unrealistic optimism was greater for negative than positive valence. It is suggested that a combination of the 'motivational account' of unrealistic optimism and prospect theory provides a good explanation of the results. 

Event valence and unrealistic optimism: further evidence

Unrealistic optimism is assessed using either a single question, the rating of own likelihood of experience an event compared to that of the average person, or two questions, separate rating of own likelihood and that of the average person. The effect of using valence on more unrealistic optimism was studied in a sample of 175 students using the two-question measure. Valence was manipulated to be positive, i.e., outcome was desirable, or negative, i.e., outcome was undesirable, by 'framing' the same event appropriately. Unrealistic optimism was greater for negative than positive valence. The effect was of the same direction and magnitude as that found by Gold and Martyn (2003) using the single-question measure. The relationship between valence and unrealistic optimism does not depend on whether unrealistic optimism is assessed with one or two questions.

The measurement of the number, uniqueness, and valence of brand associations across three product categories

The research reported in this paper investigated the measurement of brand associations across three product categories. Brand associations had not been tested previously across all three categories of fast-moving consumer good, service, and durable in the one study. A free association method was used to generate brand associations for a fast-moving consumer good (shampoo), a service (banks) and a durable good (cars). The findings indicate that the first brand a respondent recalled has the greatest number of positive, unique and total brand associations. In addition, the findings indicated that durable goods have the highest number of associations, and the greatest number of unique and favourable brand associations. Further, banks and financial services had the fewest positive associations, which may have reflected attitudes to banks at the time of the research. These findings have implications for the manner in which respondents use information to recall brands, and how they process brand information when faced with a cue. Respondents use a depth and breadth of brand associations to generate brand information.

In hot pursuit : fluctuating mating system and sexual selection in sand lizards

A changing climate is expected to have profound effects on many aspects of ectotherm biology. We report on a decade-long study of free-ranging sand lizards (Lacerta agilis), exposed to an increasing mean mating season temperature and with known operational sex ratios. We assessed year-to-year variation in sexual selection on body size and postcopulatory sperm competition and cryptic female choice. Higher temperature was not linked to strength of sexual selection on body mass, but operational sex ratio (more males) did increase the strength of sexual selection on body size. Elevated temperature increased mating rate and number of sires per clutch with positive effects on offspring fitness. In years when the “quality” of a female's partners was more variable (in standard errors of a male sexual ornament), clutches showed less multiple paternity. This agrees with prior laboratory trials in which females exercised stronger cryptic female choice when male quality varied more. An increased number of sires contributing to within-clutch paternity decreased the risk of having malformed offspring. Ultimately, such variation may contribute to highly dynamic and shifting selection mosaics in the wild, with potential implications for the evolutionary ecology of mating systems and population responses to rapidly changing environmental conditions.

The relationship between sexual dimorphism in human faces and fluctuating asymmetry

Previous studies have found both support and lack of support for a positive relationship between masculinity and symmetry, two putative signs of mate quality, in male faces. We re-examined this relationship using an explicit measure of facial fluctuating asymmetry, as well as other measures of asymmetry, and measures of facial masculinity/femininity. We also used ratings of these traits for faces. Further, we examined the relationship between facial sexual dimorphism and body asymmetry. We found no significant correlations between facial masculinity and any of our measures of asymmetry or ratings of symmetry in males. Facial femininity was not consistently associated with facial symmetry in females, but was associated with body symmetry. Therefore, for females, but not males, facial femininity and body symmetry may reflect similar aspects of mate quality. We also examined the relationships between trait ratings and measurements. Our results provide validation of our ability to measure aspects of asymmetry that are perceived to be symmetrical, and aspects of sexual dimorphism that are perceived as feminine in females and masculine in males.

Occurrence of anodic current and corrosion of steel in aqueous media under fluctuating cathodic protection potentials

Excursion of cathodic protection (CP) potential from the designed "safe" CP level resulting from various forms of electrical interference signals are observed rather frequently in industrial applications, in particular in the pipeline industry; however, the influence of such potential fluctuations on the corrosion behavior of steel under CP conditions does not yet appear to be fully understood. In this work, the effects of anodic transients that periodically shift the potential of a CP protected steel electrode from-1,200 mVAg/AgCl to-750 mVAg/AgCl on the corrosion of a steel electrode in aqueous media was investigated using square wave polarization. Anodic currents were measured that lasted for significant periods of time upon stepping the CP potential up to a less cathodic potential at various frequencies (1 h, 30 s, 10 s, 5 s, and 1 s). Part of such anodic currents is found to cause steel corrosion, and this is explained on the basis of understanding the Fe/H2O equilibrium.