Experience as a moderator of involvement and satisfaction on brand loyalty in a business-to-business setting 02-314R

This paper examines the relative influence of two key antecedents of brand loyalty—satisfaction and involvement and the moderating role of experience, using a sample of business buyers. The central argument of this paper is that the strength of the effect of these variables on attitudinal brand loyalty will vary with the level of customer experience with purchasing the service. Building on previous research which examined low-risk, customer product settings [Kim, J., Lim, J.S., & Bhargava, M. (1998). The role of affect in attitude formation: A classical conditioning approach. Journal of the Academy of Marketing Science 26 (2): pp. 143–152; Shiv, B., & Fedorikhin, A. (1999). Heart and mind in conflict: The interplay of affect and cognition in consumer decision-making. Journal of Consumer Research 26: 278], this study shows that for a high-risk setting, involvement with the service category will be more dominant in its influence on brand loyalty than satisfaction with the preferred brand. Furthermore, it was found that experience moderated the influence of involvement and satisfaction on attitudinal brand loyalty for a high-risk business-to-business service. This study provides new insights into the theory and practice of buyer behavior and business-to-business brands.

A new solution method for homogenization of effective properties of electromagnetic honeycombs

In this paper, an analytical model and its new numerical solution using the homogenization method are developed to determine the effective electromagnetic characteristics of honeycombs. Based on the proposed solution method, the electromagnetic properties are obtained by employing the multi-scale homogenization theory and periodical electric (magnetic) potential boundary conditions. Further, the effect of geometry of honeycomb's unit cell on effective electromagnetic properties is investigated with the use of the proposed method. The numerical results are compared with analytic results using the Smith-Scarpa's semi-empirical formula.

Witch laughing and coughing with thunder (saying "it's Halloween") 02

A sound recording of a female voices cackling like a witch and saying "it's Halloween!" amidst a storm. A file for Halloween projects.

Explosion 02 SFX

Explosion 02 SFX is a sound effect of an explosion.

Agitate loop 02

Agitate Loop 02 is an instrumental piece featuring some experimental sounds (a crystal wine glass being tapped and a plastic wrapper being ripped and processed) and more traditional sounds piano/guitar and synths (several pads and a drum beat) put together to create an atmosphere of tension.

Agitate short 02

Agitate Short 02 is an instrumental piece featuring some experimental sounds (a crystal wine glass being tapped and a plastic wrapper being ripped and processed) and more traditional sounds piano/guitar and synths (several pads and a drum beat) put together to create an atmosphere of tension.

Allelujah short 02

Allelujah Short 02 is a cinematic and New Age piece that also fits well with projects of a religious or spiritual theme; Christmas and Easter included. It centers on a female vocal singing Alleluia, with violin, cello, piano, harp and 2 synths and bells at the very end.

Ave 02 DREAMY RELIGIOUS

Ave 02 is a stinger featuring vocals and bells.

Bass line rock loop 02

Bass Line Rock Loop 02 is a simple bass, electric guitar, synth and drum loop in the style of Rock Pop.