Exploring the relationship between media coverage and participation in entrepreneurship : initial global evidence and research implications

Using a set of variables measured in the Global Entrepreneurship Monitor (GEM) study, our empirical investigation explored the influence of mass media through national culture on national entrepreneurial participation rates in 37 countries over 4 years (2000 to 2003). We found that stories about successful entrepreneurs, conveyed in mass media, were not significantly associated with the rate of nascent (opportunity searching) or the rate of actual (business activities commenced up to 3 months old) start-up activity, but that there was a significant positive association between the volume of entrepreneurship media stories and a nation’s volume of people running a young business (that is in GEM terminology, a business aged greater than 3 but less than 42 months old). More particularly, such stories had strong positive association with opportunity oriented operators of young businesses. Together, these findings are compatible with what in the mass communications theory literature may be called the ‘reinforcement model’. This argues that mass media are only capable of reinforcing their audience’s existing values and choice propensities but are not capable of shaping or changing those values and choices. In the area covered by this paper, policy-makers are committing public resources to media campaigns of doubtful utility in the absence of an evidence base. A main implication drawn from this study is the need for further and more sophisticated investigation into the relationship between media coverage of entrepreneurship, national culture and the rates and nature of people’s participation in the various stages of the entrepreneurial process.

Adoption of social media as a communication medium : a study of theoretical foundations

The continuing popularity and adoption of social media by the general public and the realisation of its potential customer engagement power by business, is highlighting the importance of social media to ongoing business activities and strategies. However, current research that is more focused around the potential power of social media generates little debate of the adoption factors driving public use of social media as a communication medium. Even though businesses have an opportunity to broaden their reach by adding social media to the communication strategic-mix, the dearth of informed discussions relating to theoretical underpinnings associated with the public adaptation of social media as a communication medium fails to clearly inform strategic business decisions regarding adoption decision-making. This research study conducted in the Australian context queries established theoretical frameworks by asking the question; what theoretical foundations do influence the social media adoption by the intended audience of communication?

Integrated marketing communications measurement and evaluation

Marketing communications have historically been measured on a medium-by-medium basis. The new electronic communications systems are in danger of falling into the same trap. Yet consumers seem to use all these communications systems concurrently, simultaneously and one would assume, synergistically. If this is true, what are the challenges in measuring the impact and effect of these integrated communications systems? How should synergy between communications forms be considered and measured? For it is ultimately consumers, not managers, who integrate (marketing) communications. In response to these and other challenges, this article identifies five areas of integrated marketing communications (IMC) measurement worthy of future research. It then goes on to expand on each of the areas, noting some of the foundational work that has already taken place and signalling possible avenues for future research. In conclusion, it considers the theoretical implications of the research agenda and postulates how a broader view of theory could in fact assist scholars in tackling the research challenges as they currently stand.

Chameleon hashing for secure and privacy-preserving vehicular communications

Many services and applications in vehicular ad-hoc networks (VANETs) require preserving and secure data communications. To improve driving safety and comfort, the traffic-related status information will be broadcasted regularly and shared among drivers. Without the security and privacy guarantees, attackers could track their interested vehicles by collecting and analyzing their traffic messages. Hence, anonymous message authentication is an essential requirement of VANETs. On the other hand, when a vehicle is involved in a dispute event of warning message, the certificate authority should be able to recover the real identity of this vehicle. To deal with this issue, we propose a new privacy-preserving authentication protocol with authority traceability using elliptic curve based chameleon hashing. Compared with existing schemes, our approach possesses the following features: 1) mutual and anonymous authentication for both vehicle-to-vehicle and vehicle-to-roadside communications, 2) vehicle unlinkability, 3) authority tracking capability, and 4) high computational efficiency. We also demonstrate the merits of our proposed scheme through security analysis and extensive performance evaluation.

SME stakeholder relationship descriptions in website CSR communications

Purpose – The aim of this paper is to report on an exploratory, qualitative study of how small and medium enterprises (SMEs) describe their firm’s relationships with or impact on stakeholders when communicating corporate social responsibility (CSR) on their websites. Design/methodology/approach – Qualitative content analysis was conducted on 22 Australian SME websites from the information media and telecommunications sector. Stakeholder theory was used as the basis for analysis. Findings – An important aspect of CSR communication is reporting the firm’s relationships with stakeholders such as society/communities, ecological environment, employees, customers and suppliers. This paper provides insights into how these relationships are manifested in SME website communications. For example, three-way relationships between the firm and stakeholders were described on some websites, but few explained the impact of their CSR on stakeholders. Research limitations/implications – This study concentrated on identifying the CSR communication on websites from one industry sector in Australia. These limitations provide the basis for future research to explore and compare CSR communication on websites by SMEs from other industry sectors and countries. Practical implications – The findings offer SME owner-managers ideas on different ways they can incorporate details of stakeholder relationships in CSR website communications. Originality/value – There has been little research on how SMEs use channels such as websites to communicate CSR. This paper addresses this gap in knowledge by providing insights into how SMEs describe stakeholder relationships in CSR website communications.

Movement-based incentive for cellular traffic offloading through D2D communications

Due to the various applications for smartphones, mobile data traffic is growing at an unprecedented rate. The cellular network is suffering from traffic overloaded currently. Offloading part of the cellular traffic through opportunistic contact between mobile devices is a promising solution to solve the overload problem. However, due to the uneven distribution of devices and regular mobility of smartphone users, the contacts between mobile devices are opportunistic, the cellular traffic offloading approach results in poor performance, i.e., the relay user contacts with other mobile users with small probability. In this paper, we are the first to propose a movement-based incentive mechanism for cellular traffic offloading, where we control the mobility of relay users to improve the performance of traffic offloading. The movement-based incentive mechanism contains a relay user selection algorithm and a payment determination algorithm. Comparing with existing solutions, our proposed movement-based incentive mechanism has better performance.