The impact of divergent historical and cultural factors on convergence in global communication practice

Communication practice is increasingly converging around globally consistent approaches and techniques shaped by both globalisation and globalising communications technologies. However, this paper argues, national and regional practice histories and cultural characteristics have shaped, and continue to shape, practice in individual markets. The paper analyses the extent of that these divergent histories and cultures have shaped the structure and practices of the public relations industry in Australia and other countries. The paper challenges the common assumptions about public relations development and industry practice having developed from a predominantly US-based model progressively disseminated globally. It traces the history of public relations in Australia, counter-pointing its distinctive origins, to the US-origin thesis. It also examines the impact of demography and diverse national culture on industry shape and practice, comparing the Australian industry to that of other industries around the world. It uses mini-case studies of campaigns in specific countries to assess the extent to which they are culturally-bound by historical and cultural differences and the extent to which they are capable of being transferred or adapted to individual markets. For instance, assumptions about globally-consistent brand identities are contradicted by McDonalds’ branding practices in markets such as Canada and Japan. The paper also discusses how emerging market PR industries are being shaped by distinctive and divergent cultures and development paths and may create new structural and practice models as the emerging economies becoming dominant internationally. The authors suggest that history and cultural diversity continue, and will continue to, shape national and regional practices.

The impact of divergent historical and cultural factors on convergence in global communication practice

Communication practice is increasingly converging around globally consistent approaches and techniques shaped by both globalisation and globalising communications technologies. However, this paper argues, national and regional practice histories and cultural characteristics have shaped, and continue to shape, practice in individual markets. The paper analyses the extent of that these divergent histories and cultures have shaped the structure and practices of the public relations industry in Australia and other countries. The paper challenges the common assumptions about public relations development and industry practice having developed from a predominantly US-based model progressively disseminated globally. It traces the history of public relations in Australia, counterpointing its distinctive origins, to the US-origin thesis. It also examines the impact of demography and diverse national culture on industry shape and practice, comparing the Australian industry to that of other industries around the world. It uses mini-case studies of campaigns in specific countries to assess the extent to which they are culturally bound by historical and cultural differences and the extent to which they are capable of being transferred or adapted to individual markets. For instance, assumptions about globally consistent brand identities are contradicted by McDonald’s’ branding practices in markets such as Canada and Japan. The paper also discusses how emerging market PR industries are being shaped by distinctive and divergent cultures and development paths and may create new structural and practice models as the emerging economies becoming dominant internationally. The authors suggest that history and cultural diversity continue, and will continue to, shape national and regional practices.

The dying town syndrome : a survey of urban development in the Western District of Victoria,1890-1930

The experience of urban settlement in the Western District of Victoria suggests that the pattern of growth and decline in small towns is tied to the pattern of land use. This, in turn, is determined by the economic and technological factors which influence farm management and practices. At times, these factors have encouraged urban development and small towns have flourished. For the most part, however, these forces have not been conducive to sustaining long-term growth and prosperity and small towns, have been trapped in a cycle of growth and decline.

Voluntarism, salvation, and rescue : British juvenile migration to Australia and Canada, 1890-1939

This article explores the relationships between governments and selected voluntary organisations involved in British migration to Australia and Canada from the 1890s to the Second World War. Prior to the Great War, there was considerable ill feeling by Dominion governments, especially Australian, towards philanthropic organisations, which appeared to undermine official immigration schemes through their attempts to reclaim and transplant the unwanted. Although voluntary associations were later subsidised by the British government and came under the group nomination schemes of the 1922 Empire Settlement Act, they were still viewed with suspicion. Organisations focusing on 'salvation', 'redemption' and 'rescue' in their migration work, however, provide us with an alternative ideology to the idea of building up 'fit populations' in the Dominions, where the notion of 'fitness' was perceived in a number of ways, not least in terms of class.

A tourism demand model for Fiji, 1970-2000

Despite the growing importance of the tourism industry, little is known about the determinants of tourism demand in Fiji. The major findings of analyses of the 1970?2000 period are that growth in income in Fiji?s main source countries for tourists leads to an increase in visitor arrivals, while relative prices and substitute prices negatively impact visitor arrivals in the long run. This implies that Fiji needs to maintain price competitiveness. Empirical evidence was also found that coups impede the short-run growth of the industry.

An empirical analysis of sugarcane production in Fiji, 1970-2000

Fiji is a small island country in the South Pacific. Sugar is its oldest industry, being in the vanguard of economic growth and development for over a century. Today the oldest industry, not only in Fiji but also in the South Pacific Island countries, is shrivelling and is poised on the precipice of collapse. The literature to date has singled out expiring land leases and the inability of the government to resolve this issue as the key to the current calamity. This paper aims to estimate a sugarcane production model for Fiji, delineating the short-run and long-run determinants. It expands the Cobb-Douglas production function in specifying the sugarcane production model and uses time series data (1970-2000) in estimating it. The major findings are that area harvested and fertiliser (capital), labour force and prices paid to sugarcane farmers have made positive contributions to sugarcane production in both the short- and long-run. The finding on the statistical significance of area harvested has direct relevance to the current land problems in Fiji. It is envisaged that the results will appeal to Fijian policy makers and that a speedy solution to the problem of expiring and non-productive use of sugarcane land will be achieved.

Unionism on the waterfront in the Port of Geelong 1886-1890

The thesis looks at three areas: the formation of the Port of Geelong, the rise of waterfront unionism within the port of Geelong and the impact of the great maritime strike of 1890 on waterfront unionism within Geelong.

Serving the community : a biography of two primary teachers in rural Victoria 1922-1970

This biographical history investigates the formative influences, motivations and professional lives of wife and husband Ellen Cahalane Jennings (nee Murray) and Joseph Kevin Jennings in the context of their career as employees of the Victorian Education Department.

Celluloid dreaming : cultural myths and landscape in Australian film 1970-1990

Examines the way in which cultural myths in selected Australian feature films of the 1970s and 1980s reflect changing attitudes towards nationalism, Australian identity, gender roles, mateship and how the Australian settler culture defines (or fails to define) its relationship with indigenous Australians.