Entrepreneurial opportunities on the internet

This chapter highlights and discusses entrepreneurial opportunities on the Internet. It provides a brief introduction to entrepreneurship, examines the characteristics of entrepreneurs, and talks about cyber entrepreneurs. It includes a case study which demonstrates the opportunities and challenges of cyber entrepreneurship. The case study illustrates the ease of setting up a business on the Internet by the younger generation with little capital and resource requirement. It highlights the fact that an intensive marketing campaign, perseverance, and some technical knowledge are important traits of cyber entrepreneurs. The other issues apparent from the case study are an opportunistic mindset, innovation, and the ability to create value where there was none before.

Give us a fair go! Legal obstacles to reporting sport on the internet

As the Internet becomes a mainstream conduit for business and communication, it can no longer be referred to as a “ lawless frontier" (De Zwart 1999, 112). The laws that regulate this environment, however, are not always obvious, particularly to reporters who have to collect stories for online newspapers, which are facing competition from their traditional sources of information. This article uses a case study of on-line sport to examine the legal pitfalls facing journalists reporting on-line.

A review of strategic issues in using the internet for teaching and learning

In 1998 the author published a paper entitled ‘Current Issues and limitations in using the Internet for Teaching and Learning’ [1] that acknowledged the new educational possibilities provided by the Internet, while at the same time sought to identify the limitations and related issues of going on-line in education. As predicted, the passage of time and the advancement of technology have ameliorated many of the identified limitations, and, have brought new issues to the fore. This paper re-visits the area of important strategic issues in using the Internet for education, giving an overview of equity and access, infrastructure and costs, copyright and plagiarism, content development, libraries and on-line information access, and other strategic issues. As in the earlier paper, this paper draws on the experiences of the author in conventional and off-campus university teaching in engineering.

E-marketing in perspective: a three country comparison of business use of the Internet

Presents an inter-country comparison of the business use of the Internet as part of a competitive marketing strategy. Firstly, examines online marketing strategy, reporting that the professed benefits from Internet use are mostly illusory, particularly for the small business sector. Next, describes a survey of 400 businesses in Australia and New Zealand plus a questionnaire survey of 140 business-to-business marketing organizations in the UK and compares the results in terms of the strategic function, marketing communication function, marketing logistics function and relationship management function. Discovers that there are both similarities and differences in the way the three countries use the Internet. Reports that the major difference is in the strategic use of the Internet to gain competitive advantage, improve cost-effectiveness and relationship management, with Australian and New Zealand firms using the Internet to communicate with local firms and maintain relationships at a local level to support sales made through traditional channels.

The internet and competitive advantage : a study of Australia`s four premier professional sporting leagues

Sport and the Internet have shown early signs of a prosperous marriage. Web sites with sport content are among the most popular and well trafficked, with sport followers and web users sharing remarkably similar demographics. In the United States, the sport–Internet union is projected to generate US$6.27 billion in advertising revenue alone on sports-related web sites by 2005. Despite these compelling observations, limited empirical research has been undertaken exploring how to maximise the opportunities for competitive advantage that the Internet can provide to sport organisations. This research was a response to this void, and was undertaken in three stages. Initially, empirical and conceptual Internet literature was reviewed to establish theoretical “best practice”. Secondly, the Internet goals, strategies and practices of the 55 teams competing in the Australian Football League (AFL), National Basketball League (NBL), National Rugby League (NRL), and National Soccer League (NSL) were examined, using a telephone-administered survey. An 87% (N = 48) response rate was achieved. Finally, seven recommendations for closing this gap were made, including the implementation of Internet project teams and the instigation of league forums.

Database access on the internet using mobile agent technology

Traditionally. accessing databases on the Internet is based on client/server paradigm (including web-based paradigm). However. there are some drawbacks when using the techniques. Mobile agent technology provides an excellent solution that can easily eliminate those disadvantages. By conducting a series of experiments and analyzing the experimental results, this paper presents in which circumstance mobile agents can outperform traditional client/server paradigm, and how they can overcome the shortcomings in client/server paradigm in database access on the Internet.

The pubstro phenomenon : Robin Hoods of the internet

This paper presents a case study of a compromised Web server that was being used to distribute illegal 'warez'. The mechanism by which the server was compromised is discussed as if the way in which it was found. The hacker organisations that engage in these activities are viewed as a Virtual Community and their rules and code of ethics investigated.

Australian SMES and e-security guides on trusting the internet

There have been many standards and guides written for the implementation of computer security and information security concentrating on appropriate implementation of procedures for effective information security management. Such guides are limited when dealing with e-business and its implementation by Small and Medium Business Enterprises (SMEs). In Australia the National Office for the Information Economy (NOIE) has released a small business guide for e-security for performing such services while fulfilling the necessary security requirements. This paper presents an overview of this current small business guide to e-security with special reference to deriving a common set of criteria for implementing security measures in the SME e-business environment.

Stakeholder engagement strategies : possibilities for the Internet?

The Internet offers companies new opportunities for engaging with stakeholders. This research examines the extent to which companies in Australia, Germany and the UK make use of their web sites to communicate both to and with their stakeholders. Particular attention is paid to the communication of ethical, social and environmental information on corporate web sites. Through a postal questionnaire and interviews, the research examines the drivers for web based reporting, the importance attached to stakeholder communication, complementary means of reporting to stakeholders and the perceived advantages and disadvantages of the web as a communication medium. Despite the technological capabilities of web sites as communication media, we found the main purpose of developing corporate web sites was to raise corporate awareness and improve corporate image and that this is a negative force in the further development of corporate web sites for reporting ethical, social and environmental issues and using web technologies to engage with a broad range of stakeholders.

The right to own : internationalization of perspectives of plagiarism and the internet

Cultural diversity in tertiary classrooms is integral to the current university scene. Teachers must incorporate different methods of delivery and
assessment to cater for an increasingly international student population. This paper explores the notion of plagiarism from two perspectives: the law
and English as a Second Language (ESL) writing theory.

Social engineering and its impact via the internet

Historically social engineering attacks were limited upon a single organisation or single individual at a time. The impact of the Internet and growth of E-Business has allowed social engineering techniques to be applied at a global level. The paper will discuss how new social engineering techniques are being applied and puts forward a conceptual model to allow an understanding of how social engineering attacks are planned and implemented against E-Business activities.

Extending e-government and citizen participation in Australia through the internet

This article seeks to provide a brief overview of the current development of digital democracy in Australia, with emphasis on the use of the Internet to extend and enhance citizen participation. Use of the Internet within the definition of digital democracy proposed is categorized into three overlapping groups: (1) e-government services and administration; (2) participatory technologies; and (3) informal modes of participation.