The roles of social bonds in the Australian tourism network

There is limited published research on the social bonds between employees in two organizations. This paper aims to examine 1) relationships in the Australian tourism industry, 2) the nature and role of social bonds and commercial friendships, 3) the nature and roles of the investments in economic and social resources, and 4) the nature of personal relationships in the tourism network. The perspective and attitudes of the tourism network participants become clear and their vested interests are highlighted. Network pictures are developed for the 5 key sectors of this industry. The adaptations of these sectors are also discussed. The nature and role of social bonds and commercial friendships is examined. The Leximancer program is used to qualitatively analyze interview transcripts. Findings show the centrality of relationships in this industry and the importance of social bonds to the travel agency sector. This study provides additional insight into the nature of social bonds in the development of successful business to business relationships. A discussion of antecedents and outcomes of social bonds will be further developed.

'Dig in' to social capital : community gardens as mechanisms for growing urban social connectedness

This article reports on research undertaken with members of a Melbourne urban community garden to explore the extent to which such a natural amenity provides opportunities for enhancing social capital. It is apparent even from this small qualitative study that membership of 'Dig In' community garden offers many benefits to its members. These benefits include increased social cohesion (the sharing of values enabling identification of common aims and the sharing of codes of behaviour governing relationships), social support (having people to turn to in times of crisis) and social connections (the development of social bonds and networks). However, the study indicates that, at least in the early stages of development, such benefits do not necessarily extend beyond the garden setting. This raises a question about the time required to develop high levels of social capital, and points to the need for further research into 'time' and 'space' aspects of community gardens.

Exploring the links between relational bonds and customer loyalty : the case of loyal Arabic guests at five-star hotels

Relationship marketing aims to build and maintain relationships between customers and organizations. While building strong bonds is a key objective of relationship marketing, limited empirical attention has been paid to the role of relational bonds on enhancing loyalty. This study explores the impact of financial, social and structural bonds on consumer loyalty, using a sample of loyal Arabic hotel guests. The results of this study suggest that structural bonds increase loyalty, although financial and social bonds were not found to have a significant impact on loyalty.

Bonding beyond the pair in a monogamous bird: Impact on social structure in adult rooks (Corvus frugilegus)

The formation of social bonds outside the mated pair is not frequently reported in monogamous birds, although it may be expected in some species like rooks, living in groups all year round. Here we explore the social structure of captive adult rooks over three breeding seasons. We recorded proximities and affiliations (i.e., allofeeding, allopreening, contact-sit) to classify relationships according to their strength. Three categories of relationships emerged: primary (i.e., pairs), secondary and weak relationships. Affiliations and sexual behaviours were not restricted to pairs, and secondary relationships were clearly recognizable. Mixed-sex secondary relationships were qualitatively equivalent to pairs (i.e., same behaviours in the same proportions), although they were quantitatively less intense. Same sex pairs occurred, and were qualitatively equivalent to mixedsex pairs. Overall we found that rooks social structure is more than just an aggregation of pairs, which highlights the importance of considering extra-pair relationships in socially monogamous birds.

An exploration of the components of relational bonds to an arts festival brand

This research investigates the nature of the bonds that consumers form with a brand that provides highly uncertain outcomes, and is only available intermittently. The research model draws upon elements of Keller’s (2001) conceptualisation of brand resonance, and extends McAlexander, Kim, and Roberts’ (2003), and Muniz and O’Guinn’s (2001) brand community construct, testing these in an atypical service environment. Qualitative research suggested the need for a broader view of the bond formed in these circumstances, specifically one comprising measures of anticipation of usage, social attraction, commitment, loyalty, and trust. This paper reports on analysis undertaken to develop such a construct, which has been labelled “brand affinity”. Tests for discriminant validity suggest that the brand affinity construct is a distinct construct that can be used to measure consumer attitudes toward a highly uncertain, intermittently available product.

Relational bonds and loyalty : the bonds that tie

This paper explores the effect of financial, social and structural bonds on the loyalty of Arabic five star hotel guests. Three different measures of loyalty are used; attitudinal, behavioural and combined to identify how the three relational bonds affect loyalty. The results show that social and structural bonds increase all types of loyalty whereas financial bonds only increase attitudinal and combined loyalty. It is also found that bonds are perceived to be more important for high-loyal consumers as compared to low-loyal consumers. This all suggests that firms seeking to increase loyalty may need different strategies depending on the consumers being targeted.

Social capital and organisational commitment at higher education institutions

This study compares the extent of the influence of non-tangible forms of social capital on organisational commitment at Universiti Sains Malaysia (USM), in Penang, Malaysia and two universities in Sumatra, Indonesia, which are, Universitas Andalas and Padang State University. In this study, Universitas Andalas and Padang State University will be represented by APU. Amongst the academic staff at USM, three social capital factors-collective action and shared values, relational trust and cooperation, and cohesive bonds and connectivity through participation-have a strong positive impact on affective and normative commitments. At APU, only the factor of cohesive bonds and connectivity contributes to affective commitment. Collective action and shared values as well as cohesive bonds and connectivity were shown to have contributed to higher normative commitment. Relational trust and cooperation, which are important indicators of social capital, did not seem to have any impact on the three organisational commitments. At USM, continuance commitment was negatively related to cohesive bonds and was not related to any other predictive variables. At APU, higher collective action and shared values reduced continuance commitment.

Mean girls, homosociality and football: an education on social and power dynamics between girls and women

Relationships between girls and women have typically been explored through the lexicon of ‘friendship’ or, where there is a presence of sexual desire, ‘lesbian’. This article suggests the complexity and impact of female (same-sex) sociality, and its relationship to heteronormativity and power dynamics between girls and women runs deeper than the terms ‘friendship’ or ‘lesbian’ give rise to. Exploring social and power dynamics amongst girls and women, this article explores how gender is policed and negotiated within a framework of homosociality. Drawing on empirical research within a women's Australian Rules football team, I explore the complexity of female same-sex bonds, the negotiation of gender embodiment and performance within female homosocial spaces, and the emergence of women's own lexicons in making sense of their relationships with other women in this particular social sphere, further considering how this might be applied to other female homosocial spaces, including same-sex educational and sporting sites.