Starring in the intimate space: picture book narratives and performance semiotics

This article examines the impact of narratological pragmatics as applicable to both theatre and children picture book performances. The premise is interdisciplinary in that it negotiates points of intersection between performance semiotics and theoretical approaches to Children's Literature. Employing a comparative case study of Samuel Beckett's Happy Days and John Burningham's picture book Aldo, the research assesses the narratological outcomes of intersecting semiotic codes in relation to these specific texts.

One hand clapping: the phoneme and the nothing

In Écrits, Lacan proposes an “unthinkable list” of objects (a) that includes “the phoneme, the gaze, the voice – the nothing”. While the gaze and the voice have received extensive critical commentary, the phoneme and the nothing have gone practically unnoticed. I propose to theoretically construct the object (a) by means of an explication of Lacan’s enigmatic allusion to the phoneme and the nothing. I contend that the phoneme is the “ur-form” of the object (a), whose ontological status is nothing. As the ur-form of the object (a) (both structurally and genetically), the phoneme exemplifies the primary function of the structural causality of the Lacanian Real within the Symbolic Order, namely, the function of the bar resisting signification between signifier and signified. By developing the concept of the object (a) in relation to linguistics, psychoanalysis can reply to the persistent misunderstanding of Lacan’s position by deconstructive critics, such as Judith Butler.

Identity territory: Pamela Allen's picture books in the Australian psyche

Parsons examines the dialogic space of the picture book reading, and its co-opting of the authority of the "significant other" in relation to Pamela Allen's picture books. Mapping Australian identity theory in Allen's picture books involves recognizing Australian-ness as both formed and performed at a point of intersection between colonial, migrant, and patriarchal tropes. Each of these tropes is readable through the dynamics of theater semiotics, and each is mirrored by child maturation as embodied by a movement toward adult authority.

Public relations and ontology: rhetorical approaches in post-modern times

Rhetorical theory's contemporary involvement with semiotics is overlooked in much current public relations scholarship. This paper aims to 'make a difference' in this respect. There is a need for this change of perspective in view of a call for a new direction in public relations theory. This call came in the final Public Relations Division session at the July, 2003 International Communication Association Convention in San Diego. That panel discussion was titled: 'What Should be the Focus of Public Relations?' The session concluded that a turn towards 'rhetorical theory' was needed. This paper argues that such a turn would pose interesting theoretical and political challenges for a field which has not fully caught up with post-modern ideas. It points out how involvement with the contemporary 'rhetorical turn' paradigm and this paradigm's link to semiotics, would take public relations studies into interesting conceptual and political regions.

Public relations, sophistry and the rhetoric of democracy

The intention of this paper is to explain the activities of public relations in terms of rhetorical theory and the history of sophistry. There is a burgeoning field of study in the US which is incorporating much cultural and communication theory into both historical and contemporary perspectives on these two ancient arts. Consequently, an examination of the purposive communication activities of public relations offers an opportunity to involve semiotics as a central concept for analysing the creation and maintenance of democratic thought and institutions. This paper highlights Peircean semiotics in this respect and suggests the relevance of Peirce's notion of the 'Pragmatic Maxim' and his use of the concept of 'habit' in terms of how public relations might be said to 'cast' the quality of the democracy which we experience.

Public relations and the rhetoric of civil society

The intention of this paper is to build on a book by Anne Surma (2005). It takes some of Surma’s ideas probably beyond what was originally intended in order to suggest their logical conclusions for the practice of public relations. Surma argues that writing and reading of every type enables or otherwise facilitates or restricts imagination. Further, this shaping or inflection of the imagination leads to the shaping or the inflection of the type of ‘ethic’ which we are able to hold in our heads about the world which surrounds us. If this is the case then public relations writing, which has the very raison d’etre of influencing thought, must lend itself to important analysis in this regard. This paper presumes the reader has a basic understanding of Charles Saunders Peirce’s notion of semiotics.

Better use of rhetorical theory in public relations

Some of the most important reflections on rhetorical theory associated with public relations appear in: L’Etang (1996); Toth (1999); and various Robert Heath contributions. This paper will reflect on the importance of that work by briefly scouring the origin of rhetoric among the ancient founders of persuasive communication: the pre-Socratic sophists. The paper will then relate the approaches of the above theorists, as well as Kevin Moloney and James Grunig, to the original meaning of sophistry. The last part of the paper will discuss the confluence of rhetorical and semiotic approaches. The rhetoricsemiotics link has been present since the semiotics of St Augustine of Hippo (354-430 CE). Augustine was a professor of rhetoric in his earlier career. The last part of the paper summarises how rhetorical theory, Peircean semiotics and post modern approaches can avoid accusations of relativism and infinite semiosis when they are fitted into a theory of public relations.

Malay theatre in Singapore : issues of cultural identity

This thesis explores the impact of culturally hybrid practices on the Singapore Malay community through fully comprehensive analyses of significant productions by two prominent Singapore Malay theatre groups. It demonstrates the value of applying contemporary cultural/semiotic theory and analysis to issues of cultural hybridity and identity to theatrical performance discourse.

Consumers' need for uniqueness : scale development and validation

Consumers acquire and display material possessions for the purpose of feeling differentiated from other people and, thus, are targeted with a variety of marketing stimuli that attempt to enhance self‐perceptions of uniqueness. Because the pursuit of differentness (or counterconformity motivation) varies across individuals to influence consumer responses, we develop and validate a trait measure of consumers’ need for uniqueness. Consumers' need for uniqueness is defined as an individual’s pursuit of differentness relative to others that is achieved through the acquisition, utilization, and disposition of consumer goods for the purpose of developing and enhancing one’s personal and social identity. Following assessments of the scale’s latent structure, a series of validation studies examines the scale’s validity. The presentation of empirical work is followed by a discussion of how consumers' need for uniqueness could be used in better understanding consumer behavior and the role consumption plays in people’s expression of identity.