The Australian advertising self-regulatory framework - Who`s complaining?

Complaints about advertising in Australia have been on the increase in recent years under the stewardship of the new industry self-regulatory body, the Advertising Standards Board. This study utilises clustering analyses based on geodemographic and psychographic data to present a concrete profile of complainants about advertising in Australia. The findings indicate that the advertising publics must shoulder responsibility and ensure that greater care is taken to include all members of Australian society in the current complaints
process and that this inclusivity will ensure that the highest possible standards are the norms of the industry.

Scapegoating, self-confidence and risk comparison : the functionality of risk neutralisation and lay epidemiology by injecting drug users

This paper investigates the competing rationalities of scientific and lay epidemiology and how the tension between the two impacts on the efficacy of health promotion messages for injecting drug users (IDUs). It proposes that behaviours, which may be difficult to understand when viewed at an individual level, are, in fact, rational within particular cultural contexts. The study used qualitative semi-structured interviews with 60 heroin users. A number of different types of risk neutralisation were observed in this group of interviewees, including: scapegoating, self-confidence and risk comparison. Interviewees commonly used lay epidemiology to justify and rationalise their risk neutralisation strategies. The paper provides concrete examples of the ways in which this group of IDUs neutralise risk through the use of these strategies. The findings illustrate how many of the psychological constructs surrounding the perception of risk which focus on individual behaviour are fundamentally simplistic and often unhelpful in understanding the behaviours of this group of people. It is concluded that some ‘risk’ behaviours are often functional and rational within the context of prohibitionist drug policies which create an environment in which the IDU often has little real agency to reduce the risks associated with their drug use.

CFRP-Steel hybrid retrofitting of steel-concrete composite structures

Carbon fiber reinforced polymer (CFRP) is found to be an effective material for the retrofitting of both reinforced concrete (RC) and steel structures. However, retrofitting such structures using CFRP alone is shown to exhibit a premature failure due to early de-bonding of the CFRP laminates from the hosting sur-faces. On the other hand, steel plates are also used separately for the steel and RC structures. However, steel plates usually add the self-weight to the structures whereas CFRP is known for its high strength to weight ra-tio. In the present study, the advantages of both steel plates and CFRP is used to form a hybrid retrofitting sys-tem that is able to withstand the existing load to prevent the failure of the structures. In order to improve the retrofitting efficiency of a steel-concrete composite structures, an experimental investigation is carried out to examine the use of effectiveness of CFRP-steel hybrid retrofitting system.