The secret to a fashion advantage is brand orientation

The purpose of this research was to develop a comprehensive measure of brand orientation and empirically examine whether a fashion retailer's brand orientation assists in explaining variations in its retail offer advantage over competitors. This study provides a conceptualisation and operationalisation of brand orientation within the context of fashion retailing. Four dimensions of brand orientation are introduced including distinctiveness, functionality, value adding and symbolic. The results suggest that the more brand oriented the fashion retailer, the greater its retail offer advantage over competitors. It concludes with new insights and suggestions for fashion retailers in driving greater differentiation and competitive advantage.

Enhanced RFID mutual authentication scheme based on shared secret information

RFID is a revolutionary remote technology which has many useful implications. Large scale implementation of RFID is seeking 100% information privacy and untraceability, for users and organizations, which is suitable for low cost RFID tag (Class1). To protect users and organization we are proposing an enhanced RFID mutual authentication scheme. In this protocol we use authentication based on shared unique parameters as a method to protect privacy. This protocol will be capable of handling forward and backward security, rouge reader better than existing protocols. In our new scheme we involved RFID reader’s hardware ID in addition to other shared secret information which uses hash to protect users and industries privacy. Moreover, we used LAMED as our PRNG (Pseudorandom Number Generator) which is faster and take less computational power.

The Gülen movement and the case of a secret agenda: putting the debate in perspective

The Gülen movement, a charity-based Turkish Muslim educational activist network, went global in the 1990s and has established approximately 1,000 secular educational institutions in more than 100 countries. The movement has an estimated worth of $25 billion, making it perhaps the largest faith-based transnational organization in the world today. However, in the wake of 9/11 and increased global anxiety about terrorism, mistrust regarding Muslims and Islam has grown. Suspicion is not only confined to stereotypes about jihadists, with some commentators arguing that Islam itself is the problem, and that any deeply religious Muslim should be viewed with distrust. The Gülen movement has not escaped this analysis and this outwardly secular educational organization has been accused of secretly proselytizing and indoctrinating students in its schools. This article analyses the popular discourse around the movement in Turkey and abroad and weighs the evidence for and against the allegations. It contends not only that they are baseless, and fail to furnish any evidence, but also that they appear to be part of a broader double standard vis-à-vis reporting and commentary on Christian missionary groups and their activities. In particular, the religious philosophy and activities of the Gülen movement are juxtaposed with those of World Vision.