The propaganda strategies adopted by the Colonial British during the Malayan Emergency, 1948-1960 as applied in newspaper coverage: A case study

The ongoing discussions on the fluid boundaries between ‘propaganda’ and ‘persuasion’ have emerged in numerous studies, the most prominent being Jowett and O’Donnell (2006). Sharing their views, Herman and Chomsky (1988) argued on the repercussions of only using elite sources in media reports due to their capacity to mobilise the masses for a single cause and shape elite opinions, due to the absence of alternative or opposing viewpoints. This case study examined the nature of propaganda strategies adopted by the colonial British during the Malayan Emergency that proved to be highly effective. This study consisted of two separate elements. First, it extends the discussion on propaganda by examining the significance of ‘race’ used as a crucial element within the discourses of anti-communism, as a legitimate rationale to mobilise forces, primarily within a Malayan context. Second, it investigated how propaganda strategies such as the forced resettlement of the ethnic Chinese, strategies used in framing the insurgents, and psychological warfare operated as powerful mechanisms to shape propaganda communication. A comparative content analysis of two mainstream English newspapers – namely The Times (London) and Straits Times (Singapore) – was conducted to identify trends in reporting used. Juxtaposing this method was the administration of in-depth interviews with ex-service personnel who had actively served in Malaya during the Malayan Emergency. The findings of this research reveal a significant correlation between ‘race’ and the constructs of communism. The results also indicate that psychological strategies adopted by the British in the form of deeds and news production proved to be highly effective.