A comparison of motivations of American and Japanese volunteers in ladies professional golf association tournaments

This exploratory study examined and compared primary motives influencing American and Japanese volunteers of the Ladies Professional Golf Association (LPGA). Data were collected from 281 volunteers who participated in LPGA tournament events in America and Japan. Japanese volunteers were found to be more involved in volunteer service due to “Social/Leisure” and “Material” reasons, while American volunteers were found to be associated with “Egoistic” and “Purposive” motivations. There was no significant difference in the “External Influences” factor. The study contributes to personnel and administration research and provides insight on the ways in which the LPGA event volunteers are managed in America and Japan...