Exploring the links between relational bonds and customer loyalty : the case of loyal Arabic guests at five-star hotels

Relationship marketing aims to build and maintain relationships between customers and organizations. While building strong bonds is a key objective of relationship marketing, limited empirical attention has been paid to the role of relational bonds on enhancing loyalty. This study explores the impact of financial, social and structural bonds on consumer loyalty, using a sample of loyal Arabic hotel guests. The results of this study suggest that structural bonds increase loyalty, although financial and social bonds were not found to have a significant impact on loyalty.

The star and celebrity confessional

In this book the different manifestations, meanings, and processes of the star and celebrity confessional will be explored.

The confessional is taken to be any moment in which a star, celebrity, or fan engages in revelatory acts that are considered to be authentic, heart-felt, and honest. These confessional encounters can take place in an interview, through performance and presentation events, online, and in ‘unscripted’ encounters. A star may break down in tears, or reveal a previously unknown truth about their private life. However, this authenticity is often found to have been manufactured, or is timed to occur against a new release or product launch. Alternatively, the desire to confess may be seen to draw attention to the centrality of pseudo forms of emotion in contemporary culture and the obsessional behaviour it produces. In this book authors consider acts of confession by celebrities such as Tom Cruise, Michael Jackson, Jade Goody, Britney Spears, Sarah Jessica Parker, Tracey Emin, and Russell Crowe.

Portrait of a star : National Gallery of Victoria

Museums are an important segment of the creative industries arena. A "star" art museum in Melbourne, Australia, is the National Gallery of Victoria, whose mission is to illuminate life by collecting and presenting great art. This gallery operates in an increasingly competitive landscape. It is becoming more competitive and is continuously striving to achieve its own ambitions and meet the expectations of multiple stakeholders. The present case study uses a brand orientation lens to evaluate the Gallery in order to address a gap in both the brand orientation and the museum marketing literature. It is crafted from interviews, surveys and internal documents. The case study is an exemplar for other institutions to identify how brand orientation manifests itself within their institution.

Occupant satisfaction of Star Rated Houses in Victoria, Australia

The Victorian government implemented legislation for all new houses to achieve a 6 star rating since May 2011. It is found that having a higher star rating would provide financial and environmental benefits, however the question remains- is this sufficient to satisfy the occupants living in such houses? Are the occupants actually satisfied with the amount of money they have invested in their home? This study investigates the level of satisfaction of occupants living in different star rated houses, and explores if there is a link between the star rating of the house and the satisfaction of the occupants living in such houses.

One-size-fits-all housing : an exploration of 6-star requirements in the volume builder sector

Energy consumption attributed to the residential sector makes up around 8% of the total consumption in Australia. Roughly a third of all houses built in Victoria are done so by the largest 20 builders. These volume builders keep costs down by offering a selection of ‘clone’ designs from which the client can choose, however they lose the site-specific customisation which is required for effective passive design in favour of a one-size-fits-all approach where designs are developed to a point where they can satisfy just the minimum requirements in a range of orientations and site locations. The Australian government has implemented regulations regarding the minimum efficiency standards for housing and these initiatives to limit the carbon emissions have brought the question of energy use to the table, yet are they enough? This paper will explore the concept of cloned house designs in terms of energy efficiency and optimal siting and through computer simulation, evaluate how a cloned house design performs under different site conditions in Victoria.

Why cereal lovers won't be giving up their two-star Coco-Pops

Coco Pops has received two stars in the voluntary health star rating system, but don't expect a huge change in buying patterns, at least in the short-term.