Altered images : the relations between design representations and design practice

As information systems move out of the office into the wider world and are merged with mobile appliances, buildings and even clothing, the representations traditionally used in any one discipline may not be adequate for understanding these new domains. Design representations are ‘ways of seeing and not seeing’. Despite the central role representations play in design, the information systems design community has little understanding of the relation, ideal or actual, between design practice and design representation. This paper reports on an extensive design case study that aims at increasing understanding of the nature and affordances of representations in the design process and argues for the need for information systems as a discipline to open up discussion of the design representations that may be required to effectively design systems that mix traditional IS with disciplines such as industrial design, architecture and fashion design.

Altered images : the relations between design representations and design practice

As information systems move out of the office into the wider world and are merged with mobile appliances, buildings and even clothing, the representations traditionally used in any one discipline may not be adequate for understanding these new domains. Design representations are ‘ways of seeing and not seeing’. Despite the central role representations play in design, the information systems design community has little understanding of the relation, ideal or actual, between design practice and design representation. This paper reports on an extensive design case study that aims at increasing understanding of the nature and affordances of representations in the design process and argues for the need for information systems as a discipline to open up discussion of the design representations that may be required to effectively design systems that mix traditional IS with disciplines such as industrial design, architecture and fashion design.

Dannevirke’s fashion capital: The fashion and Silvalyne Gowns

Although not known as a ‘fashion capital’, for young emigrant Norman Alexander, Dannevirke in 1927 was a style opportunity waiting to be served. This paper takes as its case study, the work of Alexander through his Dannevirke-based fashion company ‘Silvalyne Gowns’ and his High Street retail outlet ‘The Fashion’. New Zealand’s fashion design history has been increasingly interrogated over the past decade, and often gives privilege to those who have found success overseas, or who were primarily located in New Zealand’s main centers. Only occasionally does research touch on smaller towns and the role they too played in New Zealand’s fashion history. By placing emphasis on a smaller, less well-known town this paper seeks to redress this balance and open up enquiry about how the town and the country may also be positioned alongside the better-known fashion centers.

Alien aesthetics

Melbourne was visited by Bruce Sterling, one of the founders of the science fiction genre of cyberpunk, for the very first time. Bruce's work as a future thinker and visionary who has been shaping the forefront of design and technology can be followed at his Wired column, Beyond the Beyond. His public lecture at Deakin Edge on August 18th tackled the bleeding edge of contemporary culture: Alien Aesthetics. The idea of Alien Aesthetics is better known through the work of Ian Bogost. According to Bogost, Alien Aesthetics is not concerned with trying to "satisfy our human drive for art and design, but to fashion design fictions". These kinds of alien design fictions can be seen in the images produced by Google's Inceptionism, which capture the deep dreams of artificial neural networks. Alien Aesthetics is also present in pop culture, as in the work of artist Holly Herndon, whose new album Platform has been heralded as a fusion between critical thinking about technology and creative exploration of what she calls "alien sounds". This kind of cross-pollination between contemporary theory and creative practice also took place at a free parallel event at LOOP Bar on August 17th: Conversations about Alien Aesthetics. This event was organised by a partnership between the School of Communication and Creative Arts at Deakin University and The New Centre of Research & Practice, a global research platform dedicated to transdisciplinary exchanges between art and science, and featured local and virtual speakers from the United Kingdom, United States, Canada and Brazil.

Defuturing an architecture of destruction: a reconciliation of Van Berkel and Bos to the new design philosophy of Tony Fry

For some time now Tony Fry has promoted the idea of 'The Sustainment', an idea that asserts a paradigm shift in attitudes to consumption. 'The Sustainment' recognises that increasingly human futures are products of self-determination and not chance. Fry’s hypothesis can be understood through his concept of Defuturing, a philosophy that questions the role of design and the responsibility of designers to facilitating the ability to sustain (Fry 1999).
Central to Fry’s philosophy is an awareness that it is in the best interests of designers and their clients, as inhabitants of cultures increasingly driven by technology, to be aware of the relationships between the products and theories of design and the processes and implications of technological change. This is an awareness that is central to the concepts, work, and methodologies of the ‘UN Studio’ of Van Berkel and Bos described and elaborated upon in Move – Imagination, Techniques, and Effects (Van Berkel & Bos 1999). Here, Ben Van Berkel defines the parameters and methodologies employed by UN Studio in an environment of technological and socio-economic change. The Dutch practice could be said to exemplify something of a zeitgeist in current architectural design that sees architects, as Van Berkel and Bos view them, as “fashion designers of the future, dressing events to come and holding up a mirror to the world (Van Berkel & Bos 1999, back cover).” It is a zeitgeist that Fry might see as aligned to the resilient hype of ‘new creativity’, ‘globalisation’ the ‘romance with technology’, and the vacuous-ness of the world of fashion. (Fry The Voice of Sustainment: on Design Intelligence 2005).
A source of breaking down such design propaganda is identified by Fry in the notion of ‘scenarios,’ which “provide a mechanism for politico-practice assemblage in which dialogues and narratives of change can be rehearsed in ways that enable participants to re-educate themselves via critical confrontations” (Fry The Voice of Sustainment: on Design Intelligence 2005). From such a perspective this paper aims to practically illustrate and ground the Defuturing of Fry by establishing a dialogue between his writings and the theories that have generated the architectural designs of Van Berkel and Bos and there UN Studio. This will be a ‘scenario’ that examines therefore an appropriation and transformation of the applied intellectual practice of Van Berkel and Bos. Through this confrontation we shall explore the question of why sustainability appears to be so low in the agenda of many pre-eminent contemporary architects, and how we might refocus therefore practice and theory on the ability to sustain.

Literacy in the new media age: creativity as multimodal design

Much of the current discourse of adolescence is best described as emblematic of modernity, as colonial, as gendered, and as administrative (Lesko, 2001) working to maintain “progressive” school literacy practices that ignore adolescents’ new “cyber-techno subjectivity” (Luke & Luke, 2001) and creativity in the “new media age” (Kress, 2003). School curricula often do not acknowledge the range of skills adolescents acquire outside formal education. Youths’ new multimodal social and cultural practices—as they fashion themselves creatively in multiple modes as different kinds of people in “New Times” (Luke, 1998)— oints to the liberating power of new technologies that embrace their imagination and creativity. In two middle years classes, adolescents’ creativity was recognised and validated when they were encouraged to re-represent curricular knowledge through multimodal design (New London Group, 1996). The results suggest the changed classroom habitus (Bourdieu, 1980) produced new and emergent discursive and material practices where creativity, through imaginative collaboration, emerges as capital in an economy of practice (Bourdieu, 1996). The findings suggest schools should recognize adolescents’ creativity—that often manifests itself through their cultural and social capital resources—as they integrate and adapt to the new affordances acquired through their out-of-school literacy practices.

Gaussian vault geometry : integrated approach in design and fabrication of physical prototypes

This paper reports the second part of a study on the digital design and fabrication of scaled architectural prototypes. The first paper reported techniques in the realization of a double curved vault surface, the Gaussian Vault. The aims of the research here further extend this body of knowledge to a better understanding of constructible components. It addresses the problem of fabricating complex curved forms through the integration of the basic building elements, skin and structure, to achieve a scaled physical prototype. The focus of the experimentation is to investigate the process from which a digital surface form is conceived, to its preparation for fabrication and eventual construction in the fashion of a scaled model or workable prototype.

Predicting brand preferences: an examination of the predictive power of consumer personality and values in the Australian fashion market

Purpose –
This paper aims to examine and compare the strength of personality and values in predicting brand preferences. It seeks to accomplish three main objectives. First, it will evaluate the strength of personality and values in predicting consumers' brand preferences. Second, it will examine whether values exercise a mediating role between personality and brand preferences. Finally, it will examine the mediating role of prestige sensitivity in influencing brand preferences.

Design/methodology/approach – 

Linking fashion consciousness with Gen Y attitude towards prestige brands

Purpose – The purpose of this paper is to examine the relationship between fashion self-congruity (FSC), fashion consciousness (FC), and attitude towards prestige brands (ATT) among Generation Y (Gen Y) consumers. The study aims to expand the scope of fashion marketing research by validating the self-congruence theory within the context of Indonesian prestige brand market. Design/methodology/approach – The paper opted for a descriptive study involving 210 undergraduate students from a top-ranked university in Indonesia. Data were collected using anonymous self-administered questionnaire. Structural equation modelling were employed to test the research hypotheses. Findings – The study found that FC performs a full mediating role on the relationship between fashion self-congruence and ATT. Research limitations/implications – The homogenous nature of the respondents have limited the generalisability of the findings. Future research could replicate this study using a sample of wider population. Practical implications – The paper includes implications for fashion marketers to effectively target fashion-conscious consumers by developing a brand positioning strategy that is consistent with consumers’ self-concept. Originality/value – This paper extends the empirical model of FC by incorporating fashion self-congruence as an antecedent of ATT. With limited academic research on Indonesian consumers in mind, this is the first empirical study to examine the antecedents of Indonesian consumers’ attitude towards prestige fashion brands.

Personality differences and hotel web design study using targeted positive and negative association rule mining

As people have unique tastes, the way to satisfy a small group of targeted customers or to be generic to meet most people's preference has been a traditional question to many fashion designers and website developers. This study examined the relationship between individuals' personality differences and their web design preferences. Each individual's personality is represented by a combination of five traits, and 15 website design-related features are considered to test the users' preference. We introduced a data mining technique called targeted positive and negative association rule mining to analyze a dataset containing the survey results collected from undergraduate students. The results of this study not only suggest the importance of providing specific designs to attract individual customers, but also provide valuable input on the Big Five personality traits in their entirety.

Design and evaluation of coordinated in-network caching model for content centric networking

In-network caching has been widely adopted in Content Centric Networking (CCN) to accelerate data delivery, mitigate server load and reduce network traffic. However, the line-speed requirement makes the in-network caching space very limited. With the rapid growth of network traffic, it is significant challenging to decide content placement in such limited cache space. To conquer this conflict, coordinated in-network caching schemes are needed so as to maximize the profit of ubiquitous caching capacities. In particular, in-network caching in CCN is deployed as an arbitrary network topology and naturally supports dynamic request routing. Therefore, content placement scheme and dynamic request routing are tightly coupled and should be addressed together. In this paper, we propose a coordinated in-network caching model to decide the optimal content placement and the shortest request routing path under constraints of cache space and link bandwidth in a systematic fashion. Via extensive simulations, the effectiveness and efficiency of our proposed model has been validated.