Conceptualising the role of reciprocity in relationship marketing : an examination of its supporting virtues

One possible “kind” of marketing relationship occurs where a norm of reciprocity is upheld. The norm states that “we should return good for good, in proportion to what we receive; we should resist evil, but not do evil in return; we should make reparation for the harm we do;...furthermore that obligations should be felt in retrospect” (Becker, 1990, p.4). The appeal of this kind of exchange is that it provides the participants with traits that enable them to pursue excellence in moral behaviour. Making the assumption that societal goal is good moral citizenship; this could be the perfect relationship. It is therefore a good starting point toward examining other types. However, “Reciprocity, taken by itself is insufficient for its own purposes” (Becker, 1986, p.150). It relies on a number of supporting virtues. This paper builds on previous work that conceptualises the role of reciprocity in relationship marketing by examining these virtues. For the norm to effectively stabilize marketing relationships it relies on the presence of other virtues, these include, generosity, conviviality, empathy, and practical wisdom (Becker, 1986). These traits are explored within the context of reciprocity and supporting relationship marketing literature.

Genome - wide association study identifies novel breast cancer susceptibility loci

Breast cancer exhibits familial aggregation, consistent with variation in genetic susceptibility to the disease. Known susceptibility genes account for less than 25% of the familial risk of breast cancer, and the residual genetic variance is likely to be due to variants conferring more moderate risks. To identify further susceptibility alleles, we conducted a two-stage genome-wide association study in 4,398 breast cancer cases and 4,316 controls, followed by a third stage in which 30 single nucleotide polymorphisms (SNPs) were tested for confirmation in 21,860 cases and 22,578 controls from 22 studies. We used 227,876 SNPs that were estimated to correlate with 77% of known common SNPs in Europeans at r² > 0.5. SNPs in five novel independent loci exhibited strong and consistent evidence of association with breast cancer (P < 10^-7). Four of these contain plausible causative genes (FGFR2, TNRC9, MAP3K1 and LSP1). At the second stage, 1,792 SNPs were significant at the P < 0.05 level compared with an estimated 1,343 that would be expected by chance, indicating that many additional common susceptibility alleles may be identifiable by this approach.

Kai Tai Chan

Analyses the work of choreographer and director Kai Tai Chan whose different pathway through dance and theatre opens up discourses about the nature of non-ballet concert dance in Australia. Orthodox paradigms of training and performance making are interrogated and a greater understanding of the relative nature of those practices is established by analysing the competing ideologies, philosophical frameworks and aesthetic understandings of these practitioners.

Predicting changes to seascapes under future climate, with the Coorong as a case study

The marine and estuarine ecosystems of South Australia are likely to alter significantly in response to a changing climate, but also in response to managerial decisions we make. The allocation of fishing effort is an example of one such decision. We summarise some projections on a state-wide basis for how different components of these ecosystems may be expected to change. We anticipate that tropical elements will expand in range but cold-temperate communities will contract or disappear from South Australia. As a specific example, we have modelled the ecosystem states of the Coorong and the Murray Mouth. We combined biological and physico-chemical components of an ecosystem into co-occurring units (termed ecosystem states) with well-defined thresholds between them. Predictions were then made using time series of inputs from modelled water flows and other predictors. Using this model, we will discuss the likely implication of a range of climate change and management scenarios, highlighting the potential impact on the commercial fishing opportunities. Specifically we will discuss the potential sensitivity of the fishery to climate changes versus various management options. Understanding these possible future changes should allow the industry to adapt before climate change reduces the sustainability of the industry.