Location dependency and sport sponsors : a factor analytic study

Theories explaining the mechanics of sport sponsorship relationships arc underdeveloped (Gilbert, 1 988; Hock, Gendall, & West, 1990; Pope, 1 998), bolstered by studies lacking systematic methods (Kuzma, Shanklin, & McCall, 1993) and tending toward broad, descriptive, macro-level analysis (Sandler & Shani, 1993). This paper attempts to redress this empirical chasm in a small way by examining an element of the sponsorship relationship. Specifically this paper explores the importance of one particular mode of sponsorship delivery: the location of a venue containing sponsor affiliations or what has been named location dependency. Location dependency of sport sponsors has been shown to be a pivotal determinant when devising sponsorship proposals or when assessing the attractiveness of a sponsorship opportunity (Wester- beek, 2000). Factor analysis was used to determine if sponsors' response patterns would deliver a number of constructs that could be related to the concept of location dependency. Factor analysis revealed five factors that principally reinforced the notion of location dependency of sponsorship. T-tests delivered significant differences between location dependent and location independent sponsors on some of the factors. The results of this study suggest that appreciating the concept of location dependency may assist companies in the effective discharge of their sponsorship decisions.

Associations of location and perceived environmental attrubutes with walking in neighborhoods

Purpose. Ecological models highlight the importance of environmental influences. We examined associations of coastal versus noncoastal location and perceived environmental attributes with neighborhood walking, total walking, and total activity.

Methods. Telephone interviews with 800 faculty and general staff of an Australian university.

Results. Men were significantly more likely to walk in their neighborhood if they lived in a coastal location (odds ratio [OR] = 1.66), and they highly rated environmental "aesthetics" (OR = 1.91), "convenience" of facilities (OR = 2.20), and "access" to facilities (OR = 1.98). For women, neighborhood walking was associated with high ratings of "convenience" (OR = 3. 78) but was significantly less likely if they had high ratings for "access" (OR = 0.48). For total walking and total physical activity, few significant associations emerged.

Conclusions. Environmental attributes were related to walking in the neighborhood but not to more general activity indices. Understanding gender-specific environmental correlates of physical activity should be a priority. Key Words: Walking; Physical Activity; Environment; Perceptions; Prevention.

Análise da acessibilidade urbana para o planejamento da urbanização de interesse social

An analysis of housing issues in the city of Canela (RS, Brazil) has been made in 2008 as part of the development of the Master Plan for Housing. The present paper deals with one component of this analysis, which is the assessment of urban accessibility for low-income population, and its consequences on the treatment of the problem of current shortage of low-income housing and the future demand from population growth until 2020. A three steps method is applied: (i) urban mobility is assessed and mapped on the basis of the road system and the routes of public transport; (ii) accessibility to different urban services, such as public education and health, recreation, consumption and jobs are measured and mapped considering the location of urban facilities, population distribution divided by income and age, and urban mobility; (iii) one map for urban accessibility is produced as a result of the weighted combination of accessibility to different urban facilities. This final urban accessibility map is then overlayed to empty urban lots with size and land value appropriate to low-income housing, and a simulation of their development over the future has been made. The lots with higher accessibility were selected, and the impact of urban development was assessed on the capacity of education facilities. Based on this study, we made some preliminary suggestions for widening places in some schools, the need for a new education facility (location and size) and the extension of public transport for an area with low accessibility.

International strategy: is it meeting the challenge?

The paper proposes an IS process model comprising inputs, development, outputs and a feedback loop based on performance measurement and its interpretation. The feedback impacts on the inputs and development components. Inputs are comprised of market information. human resources, diversity, value creation and host country environmental factors. Development includes preparation and learning. planning and scrutinising partnerships. anticipating impacts of globalisation and experience effects. Outputs comprise structure, scope of operations, target countries. facility location and positioning. Performance interpretation explains rapid and major changes in IS outputs, such as structure and business unit portfolios, whilst process complexity explains observed output similarities for organisations reacting to similar inputs and suggests an evolutionary approach in their determination.

International strategy : is it meeting the challenge?

International strategy (IS) is the approach by which an organisation's capabilities and resources are directed to generate value utilising the global market's opportunities (and risks). Many of the largest multinationals invest significant resources in their IS, however, the literature does not offer any substantive model for the process. This paper presents a model of the IS process which comprises two parts, the first part is made up of inputs, development and outputs and the second comprises a feedback loop based on organisational performance measurement and its interpretation which impacts on the first part stages of inputs and development. The content of the model is explained and justified using examples of practice. Inputs are comprised of market information, human resources, diversity and value creation and host country environmental factors. Development is comprised of preparation and learning, planning and scrutinising partnerships, anticipating impacts of globalisation, anticipating impacts of technology, location, experience effects, planning competencies, planning for cost effectiveness, scenario planning, planning structures and operations, leadership and ethics. Outputs are comprised of structure, scope of operations, target countries, facility location and positioning. Performance interpretation explains rapid and major changes in IS outputs, such as structure
and business unit portfolios, whilst process complexity explains observed output similarities for organisations reacting to similar inputs and suggests an evolutionary approach in their determination.

Voltage stability analysis with optimum size and location based synchronous machine DG

Power loss of a distribution system can be reduced significantly by using optimum size and location of distributed generation (DG). Proper allocation of DG with appropriate size maximizes overall system efficiency. Moreover it improves the reliability and voltage profile of the distribution system. In this paper, IEEE 123 node test feeder has been considered to determine the optimum size and location of a synchronous machine based DG for loss reduction of the system. This paper also investigates the steady-state and dynamic voltage profile of that three phase unbalance distribution network in presence of DG with optimum size. This analysis shows that optimum size of DG at proper location minimizes the power loss as well as improves the dynamic voltage profile of the distribution system.

Semantic analysis in location privacy preserving

With the increasing use of location-based services, location privacy has recently started raising serious concerns. Location perturbation and obfuscation are most widely used for location privacy preserving. To protect a user from being identified, a cloaked spatial region that contains other k - 1 nearest neighbors of the user is submitted to the location-based service provider, instead of the accurate position. In this paper, we consider the location-aware applications that services are different among regions. In such scenarios, the semantic distance between users should be considered besides the Euclidean distance for searching the neighbors of a user. We define a novel distance measurement that combines the semantic and the Euclidean distance to address the privacy-preserving issue in the aforementioned applications. We also present an algorithm kNNH to implement our proposed method. Moreover, we conduct performance study experiments on the proposed algorithm. The experimental results further suggest that the proposed distance metric and the algorithm can successfully retain the utility of the location services while preserving users' privacy.

Functional analysis of the sheep Wilson disease protein (sATP7B) in CHO cells

In this study we investigated the function of the sheep orthologue of ATP7B (sATP7B), the protein affected in the human copper toxicosis disorder Wilson disease. Two forms of sATP7B are found in the sheep, a ‘normal’ form and one with an alternate N terminus, both of which were expressed in CHO-K1 cells. Cells expressing either form of sATP7B were more resistant to copper than the parental CHO-K1 cells. Subcellular localisation studies showed that both forms of sATP7B were similarly located in the trans-Golgi network (TGN). When the extracellular copper concentration was increased, each form of sATP7B redistributed to a punctate, vesicular compartment that extended throughout the cytoplasm. Both forms of sATP7B recycled to the perinuclear location within one hour when the cells were subsequently incubated in basal medium. After treatment of cells with bafilomycin A1 sATP7B accumulated in cytoplasmic vesicles, implying that ATP7B continuously recycles via the endocytic pathway. These results suggest that both forms of sATP7B are functional copper-transport proteins and that the intracellular location and trafficking of the sheep protein within the cell also appears normal.

Application of a discrete event simulation for robust system design of a melt facility

This paper presents a methodology to identify robust operating regions through the selection of controllable factory variables, using discrete event simulation. A casting plant melt facility was used as an industrial test bed to develop these techniques. A robust system design was determined by response surface analysis of key production parameters. Furthermore, robust operating policies that maximise throughput, while minimizing work-in-progress and thus energy consumption were identified.

Robust extended Kalman filter based technique for location management in PCS networks

Provisioning of real-time multimedia sessions over wireless cellular network poses unique challenges due to frequent handoff and rerouting of a connection. For this reason, the wireless networks with cellular architecture require efficient user mobility estimation and prediction. This paper proposes using Robust Extended Kalman Filter as a location heading altitude estimator of mobile user for next cell prediction in order to improve the connection reliability and bandwidth efficiency of the underlying system. Through analysis we demonstrate that our algorithm reduces the system complexity (compared to existing approach using pattern matching and Kalman filter) as it requires only two base station measurements or only the measurement from the closest base station. Further, the technique is robust against system uncertainties due to inherent deterministic nature in the mobility model. Through simulation, we show the accuracy and simplicity in implementation of our prediction algorithm.

Analysis of extracted fingerprint texture features

This paper describes an approach for electronic feature extraction from fingerprint images for identification purposes. Statistical analysis of the features extracted from the fingerprint provides the advantage of real-time analysis of the fingerprint information, providing a method to remove unwanted information prior to the matching stage required in electronic fingerprint verification. This method can also detect of noise within the fingerprint image and location of critical data in the fingerprint. In order to demonstrate the effectiveness of this work, experiments have been developed and conducted with the results and analysis provided at the end of this paper for discussion.

The influence of housing size, style and location on energy and greenhouse gas emissions

Concern about the growth of greenhouse gas emissions in Victoria has prompted the introduction of legislation to improve the thermal performance of the residential building envelope. Unfortunately, the size of the house is not considered in the rating tool that underpins the legislation. The energy embodied in the constructional materials is also not considered although it too is directly related to the size of the house. Another intrinsic factor relating residential housing energy and greenhouse gas emissions is the location of the residence and the travel preferences of the homeowner. The relationship between the operational, embodied and travel energy associated with a typical residential scenario in Melbourne over the last 50 years is examined in this paper. The analysis found that by the year 2000, the energy associated with work-related travel (44%) now exceeds the operational energy (37%). In terms of greenhouse gas emissions, the contribution from travel energy is almost double that from operational energy (28%).

Robust extended kalman filter applied to location tracking and trajectory prediction for PCS networks

Provisioning of real-time multimedia sessions over wireless cellular network poses unique challenges due to frequent handoff and rerouting of a connection. For this reason, the wireless networks with cellular architecture require efficient user mobility estimation and prediction. This paper proposes using robust extended Kalman filter (REKF) as a location heading altitude estimator of mobile user for next cell prediction in order to improve the connection reliability and bandwidth efficiency of the underlying system. Through analysis we demonstrate that our algorithm reduces the system complexity (compared to existing approach using pattern matching and Kalman filter) as it requires only two base station measurements or only the measurement from the closest base station. Further, the technique is robust against system uncertainties due to inherent deterministic nature in the mobility model and more effective in comparison with the standard Kalman filter.

Location, location, location: exploring the importance of place for arts organisations

Many arts managers and marketers are looking intently at the importance of high-speed communication and other technologies for the creation of virtual places. These places in cyberspace can only be accessed via a computer terminal and high-speed telecommunications tools. This paper asserts that there is still much for managers and marketers to learn about the importance of physical spaces for the arts. We use a model of place and apply it to three Australian arts organisations located in heritage buildings. One organisation failed, the other changed ownership, the third moved location. The findings demonstrate the importance of place and of strategy in determining place. We note the tension between the strategy, the venue, the objects, and the essential task and call for further analysis of place(s) for the arts.