HIV, stigma, and rates of infections : a rumour without evidence

The modern concept of a social stigma comes from the work of American sociologist Erving Goffman, who described it as a response to a deeply discrediting attribute that devalues the person [1]. In the medical literature, stigma is almost inevitably written about in terms of adverse social sequelae of a disease—such as leprosy, tuberculosis, epilepsy, schizophrenia, or filariasis [2–6]—or a physical characteristic or functional loss, such as obesity, deafness, or paraplegia [7–9]. The consequences of stigma range from moderate opprobrium at one end of the spectrum to death [10].

Person, persona

Person and persona are presented as conceptually at opposite ends of a spectrum. Person describes the internal dimensions of the self, while persona identifies the external and public presentations of the self. The article explores these ideas of person and public persona from their theoretical origins in media and communication research and how they are challenged and shifted by the way various communication technologies are used and deployed in contemporary culture.