Ethnocentricity in academic marketing journals: a study of authors, reviewers, editorial boards and editors

Purpose – This paper aims to examine and compare a set of key characteristics of ethnocentricity that influence the policy of academic marketing journals, and hence the provenance, authorship and nature of articles in academic marketing journals.

Design/methodology/approach – The “fundamental” characteristics of three major marketing journals, published in the USA, the UK and New Zealand, were examined for the six-year period from the start of 2000 to the end of 2006. Data were collected from editorials and web homepages. Analysis was conducted of 811 articles, 1,676 authors, three editorial teams and three sets of reviewers

Findings – There is a challenging academic ethnocentricity in the management and implied policy of the three journals. The extent varies, but the inescapable conclusion is that the world-wide research community in marketing is not properly represented by leading journals.

Research limitations/implications – The sample was intentionally small, and unrepresentative of any category except “leading quality”. The findings are intended to add momentum to a debate and point ways forward, not to provide generalisable answers.

Practical implications – The findings suggest that: the editorial boards and reviewing teams should be made more representative geographically; editorships should be organized around the concept of a team of geographically differentiated editors; editorial and review teams should be ethnographically representative of individuals who do research and wish to publish it, particularly beyond the English-speaking world. In general, the world-wide research community in marketing would benefit from less ethnocentricity in academic journals, and these leading examples should strive to reduce it.

Originality/value – The impact of ethnocentricity is underestimated in this context. The issue needs to be discussed, because of paradigmatic influences that it can have on a journal and the profile of its authors, and hence on journal ranking and perceptions of journal quality.

Technology and management systems for digital rights and content: the editors friend

Since the late 1980s, when authors began to deliver typescripts to their publishers on disk, the process of editing and publishing books has been in an almost constant state of change. Not only has digital technology enabled a conflation of book production processes, but books themselves are increasingly available in a wider choice of delivery modes. From traditional hard cover and paperback books, to digital files formatted for printing on desktop printers, to files specifically prepared for delivery via hand-held electronic book-reading devices, to text designed to be read on screen (incorporating hyperlinks that facilitate the reader's ability to navigate around the text and between texts), the consumer now has potential myriad choices for delivery of their chosen content. And the publisher, it seems, has myriad ways to deliver content and to seek and satisfy new markets. As well as opportunities, these changes have caused disruption to the traditional supply chain.

This paper focuses on changes to the role of the editor caused by the digitisation of the publishing industry.

Guest editors' introduction: active citizenship and social accountability

By active citizenship, we [Oxfam] mean that combination of rights and obligations that link individuals to the state, including paying taxes, obeying laws, and exercising the full range of political, civil, and social rights. Active citizens use those rights to improve the quality of political or civic life, through involvement in the formal economy or formal politics, or through the sort of collective action that historically has allowed poor and excluded groups to make their voices heard. [… .]

At an individual level, active citizenship means developing self-confidence and overcoming the insidious way in which the condition of being relatively powerless can become internalised. In relation to other people, it means developing the ability to negotiate and influence decisions. And when empowered individuals work together, it means involvement in collective action, be it at the neighbourhood level, or more broadly. Ultimately, active citizenship means engaging with the political system to build an effective state, and assuming some degree of responsibility for the public domain. (Green 2008: 12, 19)

Guest editors' introduction : Special issue on trust, security, and privacy in parallel and distributed systems

In modern computing paradigms, most computing systems, e.g., cluster computing, grid computing, cloud computing, the Internet, telecommunication networks, Cyber- Physical Systems (CPS), and Machine-to-Machine communication networks (M2M), are parallel and distributed systems. While providing improved expandability, manageability, efficiency, and reliability, parallel and distributed systems increase their security weaknesses to an unprecedented scale. As the system devices are widely connected, their vulnerabilities are shared by the entire system. Because tasks are allocated to, and information is exchanged among the system devices that may belong to different users, trust, security, and privacy issues have yet to be resolved. This special issue of the IEEE Transactions on Parallel and Distributed Systems (TPDS) highlights recent advances in trust, security, and privacy for emerging parallel and distributed systems. This special issue was initiated by Dr. Xu Li, Dr. Patrick McDaniel, Dr. Radha Poovendran, and Dr. Guojun Wang. Due to a large number of submissions, Dr. Zhenfu Cao, Dr. Keqiu Li, and Dr. Yang Xiang were later invited to the editorial team. Dr. Xu Li was responsible for coordinating the paper review process. In response to the call for papers, we received 150 effective submissions, out of which 24 are included in this special issue after rigorous review and careful revision, presenting an acceptance ratio of 16 percent. The accepted papers are divided into three groups, covering issues related to trust, security, and privacy, respectively.