When good dictators go bad: examining the 'transformation' of Colonel Gaddafi

On October 20, 2011, the 42 year rule of Colonel Muammar Gaddafi came to a violent end after months ofintense and brutal fighting. The violence in which Gaddafi died and the ensuing abuse of his dead body by his killers wascaptured on film and broadcast around the world. This gruesome end was the antithesis to his rise to power in 1969,where he was welcomed as a savior and a hero. Until his death, Gaddafi was the longest-serving non-monarchical Headof State and was considered by most scholars more likely to die of natural causes than be overthrown by his people. Sowhat happened in those 42 years that caused Gaddafi to go from beloved liberator to hated oppressor? And what is hislasting legacy for the country he ruled for over four decades?

The charismatic persona of Colonel Qaddafi

In any list of dictators and antagonists of the West the name of Libya’s Colonel Muammar Qaddafi will always rank highly as one of the most memorable, colourful and mercurial. The roles he played to his fellow Libyans, to regional groupings, to revolutionaries and to the West were complex and nuanced. These various roles developed over time but were all grounded in his self-belief as a messianic revolutionary figure. More importantly, these roles and behaviours that stemmed from them were instrumental in preserving Qaddafi’s rule and thwarting challenges to it.

These facets of Qaddafi’s public self accord with the model of “persona” described by Marshall. Whilst the nature of political persona and celebrity in the Western world has been explored by several scholars (for example Street; Wilson), little work has been conducted on the use of persona by non-democratic leaders. This paper examines the aspects of persona exhibited by Colonel Qaddafi and applied during his tenure. In constructing his role as a revolutionary leader, Qaddafi was engaging in a form of public performance aimed at delivering himself to a wider audience. Whether at home or abroad, this persona served the purpose of helping the Libyan leader consolidate his power, stymie political opposition and export his revolutionary ideals.