Book review : Marketing principles by Craig Walters and Leo-Paul Dana

Marketing Principles. by Craig Walters and Leo-Paul Dana. 4th ed. Pearson Prentice Hall, 2007. 576pp. ISBN: 1-87737-137-8

Interview with Dana Santoso

Dana Santoso is an Indonesian who studied at the University of Queensland on two occasions; in 1989-1993, and in 1999-2003. In both periods of study, he studied on an Australian Agency for International Development (AusAID) scholarship, and he completed first a Masters, then a PhD in Mechanical Engineering. The interview was conducted in English on 28 April 2014 by Dr. Jemma Purdey and Prof. David Lowe, both of Deakin University. This set comprises: an interview recording, a photo and a timed summary.