42 resultados para Business sustainability

em Deakin Research Online - Australia


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Despite the increasing significance of e-business worldwide and construction market leaders developing innovative e-business applications, the widespread uptake in the Australian construction industry is lagging. There has been considerable literature related to e-business adoption focusing on drivers and barriers to adoption. However, there has not been an investigation that has applied fundamental supply chain theory concepts. In this paper a reflexive capability model for the individual firm in relation to e-business is developed which relies upon merging economic and social practices through an industrial organization economic theoretical lens and social science theories of communication. The reflexive
capability model proposed within this paper describes a framework for theorization of the different degrees of e-business adoption exhibited by individual firm’s and accounts for social-cultural, organisational-structural, communicative and economic (market and supply
chain) barriers, influences and pressures to adopt e-business.The model is proposed for the construction supply chain to enable awareness, engagement and realization of e-business technology and achieve long term construction e-business sustainability.

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Despite the increasing significance of the construction industry as an emerging sector of the Australian economy, there is inadequate research performed on construction design firms in terms of theoretical and empirical foundations. Although past research has identified the barriers and success factors for firm market entry, evidence suggests that to date no research has explicitly explored the sustainability of construction design firms in international markets. SMEs and their approach to firm internationalisation differ significantly from large manufacturing firms and a vast majority of construction design firms operate as SMEs. This paper develops a sustainable business model for construction design SMEs, which rely upon the development of clear Client Following (CF) versus Market Seeking (MS) strategies to support internal firm strategic and operational management. The understanding of these strategies is vital as the application of either will shape the design management approach of firms, which would in turn impact on the sustainability of these firms in foreign markets. Long-term sustainability of firms in international markets relies heavily upon client satisfaction. Client and project team participants’ communication during various design processes has often been problematic and the added difficulty of communicating across international boundaries further compounds the problem of capturing and maintaining client’s requirements. Therefore this paper develops a model for business sustainability of Australian construction design firms working in international markets by exploring factors that affect client satisfaction across international boundaries, through the development of business performance indicators. These include not only the critical financial capital but also other ‘softer’ indicators, namely: social, cultural and intellectual capital. These act as a firm’s measure of success and the acquisition of this type of capital will provide significant advantages to firms’ success, hence sustainability in international markets.

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Governments worldwide are using funding initiatives to encourage small businesses to adopt e-commerce technology. In Australia both State and Federal Governments have encouraged e-commerce uptake through the funding of Internet portal developments that have a specific community or business focus. The success of such portals, as with many Web developments, has been mixed and there is little evidence of any evaluation of the effectiveness of such investments. This paper reports on research into an Australian B2B business community portal from launch to closure. A survey and in-depth interviews with portal participants were undertaken. The research sought to understand how the portal had been developed, and what factors may have contributed to its demise. The findings identified a number of factors, not discussed in the literature, that are important in portal development. These include: how the development process is undertaken; technological readiness of the small business owners; meeting business expectations; and understanding the business community stakeholders. The results from this study suggest that portal projects such as this are problematic and funding bodies such as governments need to understand the factors that contribute to success before funds are committed.

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The effect of climate change and global warming has received increased attention in society with constant reminders about the importance of energy efficiency and sustainability in buildings. Whilst the focus is often placed on smaller items such as plastic bags, air conditioners and motor vehicles, the emphasis has recently shifted to structures in the built environment. Office buildings have been identified as contributing significantly to global warming during their building lifecycle with a substantial contribution to CO2 omissions. In response, building designs and construction techniques have evolved over time to improve energy efficiency and reduce CO2 omissions. Whilst property valuers, managers and analysts must remain up-to-date regarding changes, relatively little research has been conducted about whether and how increased sustainability, such as signified in a Green Star rating affects a property’s highest and best value and long-term lifecycle. This study investigates the degree to which sustainability is understood in the property marketplace, especially in relation to property values with the emphasis placed on a cost- benefit analysis from both an owner’s and tenant’s perspective. Whilst it may be argued that incorporating sustainability into a new office building is cost prohibitive on a financial cost-benefit analysis, often various minor steps can be taken to upgrade the sustainability of an existing building. This project examines recent trends in capital expenditure to increase the sustainability of offices and where Green Star ratings have been applied to establish whether any corresponding increase in value is evident. In order to develop a researchframework, a thorough literature review will be conducted of recent Australian and overseas studies. This will enable links between sustainability and office buildings to be highlighted, and vitally how they affect a property’s value in both the short and long-term.

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This paper elucidates the conundrum faced by Australian businesses in developing ‘sustainable’ business strategies that are acceptable to a multiplicity of stakeholders. A content analysis of the web pages for leading Australian companies indicates that there is little tangible evidence that sustainable business practices are being implemented. The authors propose several directions for research into substantive issues between ethical behaviour, corporate social responsibility and environmentally sustainable behaviour for businesses. Each of these areas is developing research in relative isolation. However, we argue that this paradigmatic divide is limiting the opportunities for research to provide real insight into seemingly intractable problems.

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Climate change, global warming, rising sea levels, ice cap melting, carbon taxes and trading schemes etc. are all major environmental issues that confront the modern world. Universities are now trying to ensure that their students graduate with an understanding of environmental sustainability regardless of their field of expertise. 


This study investigates 181 undergraduate and 155 post graduate business and law units from five schools within an Australian University to see how they embed environmental sustainability into their existing curriculums. It also examines how environmental sustainability fits into the scaffolding of the main Bachelor of Commerce degree and how each school plays its part into the overall development of graduates’ understanding of environmental sustainability. In July and December 2011 all unit chairs in the Faculty of Business and Law at Deakin University were asked if and how environmental sustainability was included in their units.

Of the 336 unit chairs that completed the survey, 37% of those unit chairs replied positively and of the remainder, the vast majority of these believed environmental sustainability was not applicable to their unit. However, measuring the effectiveness of the introduction of environmental sustainability into the curriculum is extremely difficult and this is often done by student assessment methods. Only 7% of the units actually carried out any assessment of the students’ knowledge of environmental sustainability.

The findings across the faculty were mixed, with Post Graduate units and Management and Marketing courses being very strong in embedding environmental sustainability into their curriculum. The Bachelor of Commerce Degree students, especially those with Management or Marketing majors received a good grounding in environmental sustainability

These findings have implications for course and curriculum designers who are trying to effectively embed environmental sustainability into the scaffolding of their existing educational courses.

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This paper presents a case study on the implementation of quality management programmes and initiatives in one manufacturing company in Australia, which has lasted for more than two decades. Using data collected through in-depth interviews, the case study describes how the company progressed from an earlier initiative based on quality control to the present initiatives that emphasize customer focus, product development, and innovation. Several important insights are drawn from the case study, including the importance of aligning the quality programmes or initiatives with a clear strategic focus. In addition, the commitment and leadership of senior management of the company has been demonstrated, particularly in the provision of resources and facilities to support the TQM programme, and also shown is how the company has been successful in maintaining its long-term commitment to quality management, which has led to an accumulation of various knowledge and competencies, which function as a valuable resource to sustain its business performance.

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Globally we are grappling with the concept of sustainability. What does it mean and how should we respond to ensure that the planet and its ecosystems survive? While the problem of living in a sustainable way must be addressed by all sectors of society, architects are arguably in the 'front line' because of the impact of buildings in terms of resource use and waste generation. Most definitions of sustainability are unhelpful because of their wordiness, lack of detail or ambiguity. Others distort the concept of sustainability to allow business-as-usual (i.e. unsustainable) activity to continue. Using one particular model of sustainability, this paper explores the apparent contradictions between architectural practice in the residential sector, 'sustainable' housing and the desire to behave ethically. The paper begins with definitions of sustainability and ethics, together with some guiding principles. The literature examining the ethics of sustainable architecture is then reviewed. Two indicators are suggested to make a broad-brush assessment of sustainability. Current practice in Australian residential architectural design, both mainstream and 'green', is then critiqued against these indicators. Finally, some practical options for a practising architect faced with a client, who wants an 'unsustainable' house, are briefly explored.

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Over recent years the global market for sustainable commercial property has been growing in importance, with rapid growth occurring overseas that has led to substantial changes in the property markets. The New Zealand property industry has been recently introduced to the concept of sustainability, and although still at an early stage is already noticing the accelerating uptake of sustainability in the industry. Although certain measures have been taken by the New Zealand Green Building Council and government mandates, there remains still a common assumption that there is considerable hesitation and skeptism in the market from both an investor’s and a building owner’s perspective.

The research presented in this paper reports on the results of an investigation into the market perception toward sustainable buildings from the investment community in New Zealand. Property developers and investors from New Zealand were surveyed about their perception of sustainable buildings in New Zealand and their actions with regards to their own commercial portfolios, as well as the impact sustainability is having upon investment decisions. This paper presents the results of research conducted into the relationship between the elements of sustainability and the market value of an office building. The paper provides an insight into the rapidly evolving area of sustainability and office buildings, with the emphasis placed on the valuation process that seeks to assess a hypothetical purchaser’s perspective of this relationship.

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Multi-strategy interventions have been demonstrated to prevent falls among older people, but studies have not explored their sustainability. This paper investigates program sustainability of Stay on Your Feet (SOYF), an Australian multi-strategy falls prevention program (1992–1996) that achieved a significant reduction in falls-related hospital admissions. A series of surveys assessed recall, involvement and current falls prevention activities, 5 years post-SOYF, in multiple original SOYF stakeholder groups within the study area [general practitioners (GPs), pharmacists, community health (CH) staff, shire councils (SCs) and access committees (ACs)]. Focus groups explored possible behavioural changes in the target group. Surveys were mailed, except to CH staff and ACs, who participated in guided group sessions and were contacted via the telephone, respectively. Response rates were: GPs, 67% (139/209); pharmacists, 79% (53/67); CH staff, 63% (129/204); SCs, 90% (9/10); ACs, 80% (8/10). There were 73 older people in eight focus groups. Of 117 GPs who were practising during SOYF, 80% recalled SOYF and 74% of these reported an influence on their practice. Of 46 pharmacists operating a business during SOYF, 45% had heard of SOYF and 79% of these reported being ‘somewhat’ influenced. Of 76 community health staff (59%) in the area at that time, 99% had heard of SOYF and 82% reported involvement. Four SCs retained a SOYF resource, but none thought current activities were related. Seven ACs reported involvement, but no activities were sustained. Thirty-five focus group participants (48%) remembered SOYF and reported a variety of SOYF-initiated behaviour changes. Program sustainability was clearly demonstrated among health practitioners. Further research is required to assess long-term effect sustainability.