Baby boomers' reasons for choosing specific food shops

Purpose – Baby boomers (people born between 1946 and 1964) are approaching retirement and there is concern about their preparation for their future health and wellbeing. Food shopping is likely to play a major role in their future lives. The purpose of this paper is to examine their reasons for choosing to buy food from particular shops and whether demographic characteristics and health status were associated with them.

Design/methodology/approach – A questionnaire survey was conducted among a random sample of 1,037 people aged between 40 and 71 years in Victoria, Australia. Respondents were asked to indicate, from a list, their reasons for choosing to shop at particular food outlets. Regression analysis was used to examine the relationships between respondents' demographics and health status and their reasons for shopping at the food stores.

Findings – Multivariate analysis showed that the reasons the respondents reported in choosing shops fell into four groups: saving, convenience, quality and healthy foods, and user-friendly environment. Saving was negatively related to income, age, level of education and also linked with country of birth, religious affiliation, and marital status. Convenience was negatively associated with age and also related to health status and religious affiliation. Quality/healthy food products were positively related to age but negatively associated with body mass index, and also linked to country of birth. User-friendly environment was negatively associated with income and education and related to gender and religious affiliation.

Originality/value – The paper's results show that stores could provide more information, perhaps as signage, to their recycling and health information facilities, particularly in low socio-economic status areas. Furthermore, the social status and religious associations confirm the view that shopping reflects broad societal affiliations among baby boomers. Shopping centres can be used to provide support for health and environmental sustainability promotions.

Baby boomers' desires for future health and food services

Purpose – The purpose of this paper is to identify food and health services desired by baby boomers and to examine their likely antecedents.

Design/methodology/approach – A random sample of baby boomers in Victoria, Australia (n=1,108) completed a postal survey and rated the desirability of 13 post retirement food and health services.

Findings – The strongest demand was expressed for low cost fruit and vegetables, 24-hour GP services, environmentally friendly foods, and friendly places to meet friends and exercise, among others. Generally, psychographic variables were key predictors of demand for social (health) services, food services, and vitamin pills and herbal remedies. Demand for food services was associated with universalism values.

Research limitations/implications – The cross-sectional design prevents causal attributions; however, the findings suggest that baby boomers' demand for services falls into three groups, which are related to their psychographic characteristics.

Originality/value – Consideration of these desired services may facilitate the planning of future health and food services for this broad age group.

Maximising baby boomer engagement in volunteering: a case study from enquiry to implementation

A community aged care service, with the assistance of other stakeholders, initiated a qualitative practice-oriented research project to interview baby boomers about their plans for retirement and their interests in volunteering. The project looks to reshape baby boomer volunteering for our aged care services. Our findings highlight that baby boomers are looking for meaningful, diverse and flexible volunteer opportunities. This will require organisations to adapt their volunteer programs and develop the required infrastructure (improved advertising, assessment and volunteer support approaches) to cater for the volunteering needs of baby boomers. This paper highlights the process, findings, initial efforts and future challenges to engaging baby boomers in volunteer work. It is recognised that further research is required in what is not a homogenous group.

Baby boomers and property busts

In the latter half of the 20th century the baby boom generation created an increased demand for many aspects of society including education, housing and medical services. Only now are the negative aspects resulting from this unique demand being fully considered. One of the most important issues is the impact on residential housing values which directly or indirectly affects most residents whether owning, buying or renting.
The relationship between the ageing of the baby boomers and housing values is a current topic of debate throughout the world. Particularly in the U.S.A. warnings have been sounded of a dramatic decrease in property values causing a property bust as the baby boomers move into the older generation.
This paper revisits the baby boom generation and discusses previous research in the worldwide debate concerning their impact on housing values. The status of the Australian baby boomers is examined and the future impact on residential house values in Australia is contemplated.

Social ideological influences on food consumption and BMI

Social ideologies appeared to influence dietary behaviour, physical activity and BMI. These influences varied through different pathways in younger and older baby boomers. Studies provide insight into the segmentation of baby boomer population in relation to concrete social ideologies that could be used for policy development and effective health promotion.

A comparative generational analysis of a cultural event

Like most products, special events are marketed to specific target markets. One such event, however, held in Melbourne, Australia, in May 2005, was marketed more broadly to the Melbourne community. The cultural event was developed to stimulate discussion, which one social commentator noted is currently deficient …‘there is a prevailing element of defensiveness, wariness and caution in our public discourse’ (Jones, 2005). The event sought to fill this void in community life and encouraged members of cross-sections of the community to participate in the event. One evaluative measure of success of the event was, therefore, the post-consumption evaluations of attendees. By using generational segments (ie. Traditionalists, Baby-boomers, Generation X and the Millennials) as the bases of comparison, few statistically significant differences were found with regard to post-consumption evaluations of the event. It is, therefore, not unreasonable to conclude that the event was successful in that the generational segments were generally homogenous with regard to the post-consumption evaluations of the event. The results, however, provide opportunities for improvement in the event’s marketing and management in the future.

Identifying linkages between generations and the property market : the effect on residential and retail property

In the analysis of property markets, especially the retail and residential sectors, increasing importance is being given to the role of demography. The impact of economic influences such as interest rate movements, inflation and changes in the labour market are well documented and although these variables are clearly important. they do not incorporate the changing characteristics of the local inhabitants who actually generate the demand. However, demography can provide an invaluable insight into retail and residential property trends, especially over the long term, and are assisted by reliable population datasets with a relatively high level of detail. For example, the emergence of the 'baby boom' generation and the trend towards geographical relocation had a substantial effect on demand for retail and housing products, although little consideration has been given to the effect from the subsequent cohorts, namely generations X,Y and Z. This paper examines the role of demography when researching property markets, with the focus placed on demographic shifts. It discusses trends in arange of demographic variables that have been observed in society. In addition, it highlights linkages with property markets, especially residential and retail property, and draws inferences for long term trends.The study concludes that when conducting research into property markets. it is essential to have a thorough understanding of various demographic variables to predict how they affect demand. An appreciation of the drivers behind generations will assist property researchers to identify future needs, and the subsequent effect this will have on community development involving retail and residential property.

Identifying linkages between generations and community development: the effect on residential and retail property

In the analysis of property markets, especially the retail and residential sectors, increasing importance is being given to the role of demography. The impact of economic influences such as interest rate movements, inflation and changes in the labour market are well documented and although these variables are clearly important, they do not incorporate the changing characteristics of the local inhabitants who actually provide the demand. However, demography can provide an invaluable insight into retail and residential property trends, especially over the long term, and are assisted by reliable population datasets with a relatively high level of detail. For example, the emergence of the 'baby boom' generation shift had a substantial effect on demand for retail and housing products, although little consideration has been given to the effect from the subsequent cohorts, namely generations X, Y and Z.

This paper examines the role of demography when researching property markets, with the focus placed on demographic shifts. It discusses trends in a range of demographic variables that have been observed in society. In addition, it highlights linkages with property markets, especially residential and retail property, and draws inferences for long term trends. The study concludes that when conducting research into property markets, it is essential to have a thorough understanding of various demographic variables to predict how they affect demand. An appreciation of the drivers behind generations will assist property researchers to identify future needs, and the subsequent effect this will have on community development involving retail and residential property.

Benefits and disadvantages of sharing the principalship

Trials are occurring around Australia and across education systems to test the veracity and feasibility of various models of job sharing in the Principalship. Currently it appears that Catholic schools are more likely to entertain such arrangements than other schooling sectors (Di Stephano, 2002), however, trials are currently underway in government schools in several Australian states (Department of Education and Children's Services, 2009). These trials arise from the need to encourage more people into the Principalship and to retain experienced Principals. There is scarce research in this area in Australia, but job sharing is an emerging trend in the Principalship that could grow in popularity. There are many reasons given for job-sharing in the Principalship. First is the incumbent's desire to acquire 'worldlife balance'. With an average working week of sixty hours or more (DEl 2004), sharing the leadership load is attractive. Principals currently trialling a shared arrangement cite the desire for more personal time, age and stage issues such as the need to care for ageing parents, and the hope for a transition period to retirement. Education departments see the part-time/shared option as being attractive to leadership aspirants at a time when there's a shortage of Principals and the increasing 'baby-boomer retirement problem to address. Another reason is an emerging interest in re-designing the Principalship, with various constructions being explored (Lacey, 2006). This article considers these new configurations of the Principalship.

Organisational memory and the propensity to mentor

In many countries, people are retiring earlier than ever before and the retirement of the baby boom generation over the next two decades further intensifies this trend. Accompanying this phenomenon is the potential loss of organisational knowledge and memory and with it, potential loss of the organisation's competitive advantage. Organisations, while recognising that older workers possess valuable organisational memory, seem to assume these same workers will readily divest themselves of their knowledge, if given the opportunity. Furthermore, offering experienced workers the opportunity to act as a mentor to pass on their knowledge is often mentioned in the management and related literature as a way of attracting and retaining these workers. While the relationships between age and the possession of organisational memory has been supported through age's positive relationship with organisational tenure and rank, past research on mentoring reveals a negative relationship between age and willingness to mentor. Employees, especially older workers in the possession of considerable organisational memory may, or may not be willing to divulge that information to others for a number of reasons. Their willingness to act as a mentor may be constrained by awareness of possible costs involved in the mentoring relationship. This paper investigates the relationship between an individual's estimated level of organisational knowledge and memory, and their inclination to mentor others. In doing so, it considers the expected costs and benefits of mentoring. It also investigates the role of mentoring in the psychological adjustment to retirement for older individuals, and discusses the rationale for a research agenda to address these issues and the likely variables of interest. The proposed research aims to go beyond the prescription of "mentoring others" as a general panacea for utilising the skills and experience of workers while ensuring the transfer of potentially threatened knowledge within organisations, by suggesting other motivations that may be operating when employees are invited to share or volunteer their prized knowledge.