Strategic sport marketing

"Strategic Sport Marketing is a comprehensive text for sport management students as well as practising sport administrators. Integrating the unique product characteristics of sport with traditional marketing theory, it presents a strategic sport marketing model that recognises the diverse markets for sport: participants, sponsors, spectators at the event and lounge-room fans." "Case studies and sportviews selected from international sports and media illustrate the unique features of sport marketing. With detailed examples and step-by-step processes, Strategic Sport Marketing is a practical tool and theoretical guide to sport marketing internationally." "The second edition of this widely used text is fully revised and updated. It includes two new chapters: 'Customer satisfaction and service quality' by Linda van Leeuwen and 'Sport and the Internet' by Daniel Evans. There is also an increased focus on sponsorship and the role of services theory in the delivery of sport."

A brief choice of films

Melbourne experimental filmamaker Dirk de Bruyn together with sound artist Joel Stern created a hallucinating mixture of light, movement and sound in the small basement of the Urban Espresso Bar. Dirk De Bruyn and Joel Stren gave an author talk at 8:30 pm on 13th October 2009

H2

Cut down to 16mm from a 35mm trailer for the movie Shaft, the slowed down voice, gunshot explosions and lsaac Hayes' iconic music become barely recognisable and monstrous. The arbitrary framing provides glimpses of the edges of faces, fleeting urban scenes, partial text, all rendered in cyan negative in a kind of psycho-dramatic abstraction, all the more unsettling than Gordon Parks's originating gangster populated dystopia. It is a reminder of how, by simply repositioning the frame, extant material can be transformed.

Schist

Silent walk through Vancouver Island in the middle of winter.

Telescope

Assembled from more than 25 years of footage, starting in Super 8 and ending with digital video, Melbourne-based experimental filmmaker Dirk de Bruyn's lens captures the comings and goings of Australian suburban life. A nostalgia-filled soundtrack accompanies footage of empty backyards, over-crowded lounge rooms and sun-drenched porches. Interspersed with line-animation, de Bruyn recalls an Australia that no longer exists in this time-lapse feature length film.