Asian studies in "crisis" : is cultural studies the answer?

This article explores some of the benefits and limitations of Cultural Studies in Asian studies with particular reference to the expression of Asian-Australian identity in diaspora. It has been suggested that the influence of Cultural Studies – a discipline that is viewed as more globally relevant – may be an answer to the Asian studies “crisis”. In relation to the Cultural Studies approach to Asian-Australian identity, I argue that the discourse and rhetoric of Cultural Studies is highly beneficial in breaking down stereotypes and rebuilding the national narrative of identity. However, as a methodology it is not without limitations.

Cultural studies and matters of faith: the case of dhammawheel.com

 This article begins with the premise that cultural studies has neglected questions about religion and faith. Through an analysis of a discussion in an online Buddhist forum whereby the participants debate the issue of faith vis-a-vis knowledge, the paper explicates how Buddhism negotiates dominant cultural formations and evolves against various contexts of social struggles. The analysis also reveals how the participants articulate a vernacular theory of faith to rethink the relationships between reason, religion, faith, knowledge, and ethics. The article demonstrates how an engagement with a religious discourse elucidates themes that are of interest to cultural studies’ critical project, and argues that cultural studies has an ethical responsibility to engage with religion and address matters of faith.

Buddhism, cultural studies, a profession of faith

 The thesis examines the reciprocity between Buddhist teachings and ethical understandings in cultural theory and continental philosophy. It establishes channels of hospitable exchange between sacred and scholarly commitments, and demonstrates that faith is a necessary affective response of trust that supports the aspirations of ‘believers’ and ‘non-believers’ alike.

Indigenous cultural studies: intersections between cultural studies and Indigenous studies

History, Power, Text collects together selected contributions on Indigenous themes published between 1996 and 2013 in the journal first known as UTS Review and now known as Cultural Studies Review. Since the journal’s inception, successive editors have sought to open up a space for new kinds of politics, new styles of writing and new modes of interdisciplinary engagement. Like the journal it draws its material from, this collection has been conceived and assembled as an exercise in institution building beyond ‘the Institution’. We call this institution, tentatively, ‘Indigenous cultural studies’ and see it as a disciplinary space that is built iteratively through events, single articles and books. We do not seek to prescribe or delimit this project but rather to give it density and energise those working in the overlapping fields represented here.

Floating lives : cultural citizenship and the limits of diaspora

Cultural citizenship may, in the simplest terms, be taken to mean a certain 'fit' or compatibility between the cultural attributes of an individual or group and those of the society in which they live. It is a complex concept, taking in rights, responsibilities and competencies as well as the more intangible issues of identity and belonging which have been the subject of intense debates within cultural studies in the last decade. In the case of diasporic or transnational peoples, it is further complicated by the fact of their multiple and unstable cultural and/or civic allegiances (to home and host nations in the first instance, but frequently also to the cultural space of diaspora itself).

This essay examines recent life stories by Chinese Australians: Clara Law's film Floating Life (1996) and two novellas by Liu Guande and Huangfu Jun, published together in English under the title Bitter Peaches and Plums (1995). Focusing on the diversity of experience evoked by notions of cultural belonging, it argues against the prevalent tendency within diaspora studies to engage in a rhetoric of cultural essentialism. The literatures of diaspora deserve to be read as documents of unique and complex cultural experiences rather than mere illustrations of archetypes

The effects of cultural barriers on market entry strategies

The increasing interests worldwide urge researchers to examine the strategies used specifically for tackling the Chinese market. This urgency is brought forward by the fact of a low success rate of international businesses operating in China in the past twenty years. This paper identifies the fundamental barrier - cultural difference and its impact on Australia China business practices. It identifies the differences which impinge on basic decision making processes. It raises the issue of where cultural factors should be placed in organizations. It stresses that consideration of cultural differences plays an important role in the success of entering the Chinese market. Through a single case study of an Australian organisations operation in China, it is demonstrated that cultural differences should be considered at a strategic level rather than an operational level. This will allow appropriate strategies to be implemented rather than constant acijustments to strategies.

The importance of overcoming cultural barriers in establishing brand names: an Australian company in China

Considering the importance of cross-cultural competencies in the context of rapid globalisation and the growth of China in the world economy, this paper uses case study methodology, to document the difficulties encountered by an Australian multinational beverage company, Foster’s, in attempting to establish its brand in China’s rapidly expanding market economy. Many of these related to culturally distinct attributes of the market, the consumer base and retail practices. The paper analyses these in terms of key concepts in marketing and cross-cultural business theory, in order to provide guidelines on how to overcome cultural barriers when establishing a foreign brand name in China. It also discusses the impact of cultural differences on brand loyalty after the establishment of the brand and on the sustainability of that brand. In attempting to assist foreign firms to succeed in the Chinese market, this paper offers suggestions that will help marketers to first understand the importance of cultural differences and then to succeed with further recommendations. Being a complex market and a market that is different from the Australian market, this is extremely valuable for those foreign brands entering China.

Traditions of science : cross-cultural perspectives : essays in honour of B.V. Subbarayappa

Contributed articles

A sustainable practice: rethinking nature in cultural research

I start this paper with a question that is also a provocation: how sustainable is a cultural studies that does not take account of nature? What I propose is that before we speculate on how this field can engage with the  environmental concerns that face us this question must first be asked. For what cultural studies can offer in the face of ecological stress, I will argue, is circumscribed by its own traditions. If the logics or conceptual parameters of the discipline resist an accommodation of the conditions of sustainability then we have little to offer. Yet if this is the case, what is the future of cultural studies given not only the current import of environmental issues but also the challenge that these material circumstances raise to our dominant traditions of research? Through a discussion of the limits of social constructivism and the prevalence of deconstructive critique in cultural studies, this paper thinks through what an alternative practice might be. It looks to the theoretical and practical application of assemblage, or gathering, as a generative tool for cultural research, and speculates that what we need at this time is a double agenda: to make our own discipline sustainable as we mobilize the  particular capacities, methods and knowledges of cultural research in  response to ecological distress.