The langauge of tourism : perfecting soft skills in a flat world

India is Australia's 11th-biggest inbound tourism market, bringing in 148,200 visitors who spent $867 million last year, but by 2020 officials say that could reach 300,000 visitors spending $2.3 billion.
Delhi and Mumbai have been targeted by Australia because they have an emerging middle class and India's highest concentration of affluent households.
The Minister for Tourism, Martin Ferguson, unveiled an India 2020 strategic plan last month at the annual Australian Tourism Exchange in Perth, the largest travel trade show in the southern hemisphere. "We have put a huge effort into attracting tourists from China recently and the next cab off the rank is India," he said.
The plan means that Tourism Australia's "There's Nothing Like Australia" campaign will be rolled out in Delhi and Mumbai and there will be extensive advertising on TV and digital channels as well as print.

Exploring the conceptual boundaries of diaspora and battlefield tourism: Australians' travel to the Gallipoli battlefield, Turkey, as a case study

Historical tourism resources associated with diasporic communities and battlefields would at face value appear to have little in common. On closer inspection, however, diaspora and battlefield tourism share several elements in common. These commonalities are explored in greater detail, with an eye to investigating battlefield tourism sites indelibly linked to the birth of modern nations, where it is argued that there is a particularly blurred boundary between these two forms of tourism that must be recognized. 

The Gallipoli battlefield, Turkey, provides the contextual anchor for this discussion in suggesting that a key reason Australians travel to this foreign place to is to find out what it means to be an Australian. The prominence of this battlefield in the psyche of Australians is borne out of the involvement of the Australian and New Zealand Army Corps (Anzac) in the First World War campaign that commenced at what is now known as Anzac Cove at Gallipoli on April 25, 1915. This campaign was the first united action of the fledging Australian nation bought together through federation in 1901.

Qualitative data collected from Australians visiting the Gallipoli battlefields in Turkey during 2010 is used to explore whether the experiences of those traveling to battlefields strongly associated with nation building legends and stories resemble those of diasporic tourists in seeking to return to their homeland. Emerging from the analysis, the confines of the blurred boundary between diaspora tourism and battlefield tourism is discussed in detail and an associated research agenda is proposed that aims to further clarify the scope of these concepts in relation to the broad spectrum of heritage tourism resources.

Exploration strategies map along fast-slow metabolic and life-history continua in muroid rodents

1Personality is highly relevant to ecology and the evolution of fast–slow metabolic and life-history strategies. One of the most important personality traits is exploratory behaviour, usually measured on an animal introduced to a novel environment (e.g. open-field test).2Here, we use a unique comparative dataset on open-field exploratory behaviour of muroid rodents to test a key assumption of a recent evolutionary model, i.e. that exploration thoroughness is positively correlated to age at first reproduction (AFR). We then examine how AFR and exploratory behaviour are related to basal metabolic rate (BMR).3Inter-specific variation in exploratory behaviour was positively correlated with AFR. Both AFR and exploration behaviour were negatively correlated with BMR. These results remained significant when taking phylogeny into account.4We suggest that species occupying unproductive and unpredictable environments simultaneously benefit from high exploration, low BMR and delayed AFR because exploration increases the likelihood of finding scarce resources, whereas low BMR and delayed reproduction enhance survival during frequent resources shortages.5This study provides the first empirical evidence for a link between personality, life-history, phylogeny and energy metabolism at the inter-specific level. The superficial-thorough exploration continuum can be mapped along the fast–slow metabolic and life-history continua.

Storytelling and professional learning

This essay explores the role that storytelling might play in the professional learning of English teachers. It begins by reflecting on the ways that stories shape our everyday lives, and then considers how the meaning-making potential of storytelling might enable us to gain insights into our work as educators. This is in contradistinction to the 'knowledge' currently privileged by standards­ based reforms, most notably the fetish of measurement reflected in standardised testing. The essay concludes that stories are not simply a form of knowing but a vital means of making the world human to us.

Medical tourism: a conceptual framework for an innovation in global healthcare provision

The purpose of this chapter is to establish a conceptual model that can potentially fill research gaps in the literature about medical tourism as an innovative concept in global healthcare provision by developing emerging economies as they are providing low cost alternatives in medical treatment at internationally accredited medical facilities to treat patients from developed countries. Major databases such as Ebscohost and Emerald have been used to search relevant literature. The literature on medical tourism is reviewed so as to understand the key drivers of medical tourism as well as research gaps in the existing literature. Three major drivers of medical tourism have been identified, namely cost, waiting time, and perceived quality. Further empirical research is needed to test the conceptual model in order to better understand what drives a decision to engage in medical tourism. This chapter makes three major contributions; firstly, the identification of the medical tourism literature from the service marketing and management perspectives; secondly, to propose a conceptual model representing innovation in medical tourism for global healthcare by developing emerging economies; thirdly, the identification of research gaps in the medical tourism literature through which future research can further the knowledge of why people travel to developing countries for medical treatment.

Effects of formal institutions on the performance of the tourism sector in the Philippines: the mediating role of entrepreneurial orientation

Although formal institutions and entrepreneurial orientation have both been found to contribute separately and positively to firm performance, the interplay between the two factors has not received much attention. This study draws from institutional theory and the entrepreneurship literature to argue that entrepreneurial orientation (EO) provides the mechanism through which the formal institutional environment influences the performance of firms in the tourism sector. Using structural equation modelling and data from a large-scale survey of firms in the tourism sector in the Philippines, it is shown that elements of the institutional environment, by themselves, only have limited influence on tourism firms' performance. EO is shown to partially enhance the effects of the institutional environment on firm performance. The strong mediating effect of entrepreneurial orientation on the relationship between the institutional environment and firm performance is a novel finding and highlights the important role of the government in ensuring that the formal institutional environment promotes entrepreneurship which, in turn, enhances the performance of the tourism sector.

Deep in the desert: merging the desert and the spiritual through 4WD tourism

Our paper positions four-wheel drive (4WD) travel into the Australian desert by veteran or dedicated travellers as a spiritual experience in three ways: by considering the desert itself as a sacred space; the experience of such a journey as a form of ‘nature religion’; and by viewing the actual journey itself as pilgrimage. Our argument is informed by interviews with expert 4WDers to the desert. Our study might be useful in designing sustainable strategies for 4WD desert tourism, as well as for scholars from a variety of disciplines such as sustainability and environment studies, religious studies and tourism studies, to name a few.

Life in the really slow lane : loggerhead sea turtles mature late relative to other reptiles

1. Age at maturity is hard to estimate for species that cannot be directly marked or observed throughout their lives and yet is a key demographic parameter that is needed to assess the conservation status of endangered species. 2. For loggerhead turtles (Caretta caretta) in the North Atlantic and North Pacific, juvenile growth rates (c. 10 cm year−1) were calculated by examining size increases during transoceanic journeys; durations of which were estimated from satellite-tracked Lagrangian surface drifter buoy trajectories. 3. Lagrangian-derived growth estimates were used in a weighted loglinear model of size-specific growth rates for loggerhead turtles and combined with newly available information on size at maturity to estimate an age at maturity of 45 years (older than past estimates). 4. By examining the age at maturity for 79 reptile species, we show that loggerhead turtles, along with other large-bodied Testudine (turtle and tortoise) species, take longer to reach maturity than other reptile species of comparable sizes. This finding heightens concern over the future sustainability of turtle populations. By maturing at an old age, sea turtles will be less resilient to anthropogenic mortality than previously suspected.