Tools for enhancing oral proficiency and cultural understanding in teaching Arabic online to non-native speakers

One of the main challenges learners of Arabic as a foreign language face in Australia is the lack of opportunities to practice the language with native speakers of Arabic outside the classroom boundaries to enhance their language skills in general and their oral proficiency in particular. Learners have so little exposure to Arabic outside the classroom. This restriction in L2 exposure in the formal academic framework is due to the limited face-to-face learning time and, more significantly, is compounded by lack of exposure to the language’s authentic use settings. Students are often isolated from the target language’s authentic discourse communities and native speakers. This situation is exacerbated for Cloud (online) students studying in relative isolation. All of these factors make developing communicative oral fluency in Modern Standard Arabic (MSA) more difficult and challenging for many learners, particularly for Cloud learners. Deakin University is the only university in Australia that offers Arabic in both Campus and Cloud modes of delivery. This paper discusses an innovative approach used at Deakin University to enable online learners of Arabic to practice their developing skills by listening, practicing, and experiencing directly how the language is used outside the classroom boundaries. In addition to providing Cloud learners with an Arabic online environment rich with interactive opportunities to practice the language, it was also necessary to provide the learners with tools such as the virtual classrooms, chat rooms, discussion forums and social media language partner programs, to practice their oral fluency and enrich their learning experience.

Expatriate career intentions: links to career adaptability and cultural intelligence

Given the increasing rate of global mobility, it is important to have a greater understanding ofthe factors that influence intentions for expatriate careers. Guided by the Career ConstructionTheory and Intelligence Theory, this study takes the view that self-initiated expatriation as aform of global mobility is an adaptive vocational behavior driven by an individual's self-regulatorycapacity to thrive in another country and work to build one's career. This study positsthat individuals who want to work overseas rely mainly on their adaptive resources to developtheir careers. Additionally, career adaptability, as a self-regulatory competency, is posited to bereinforced by an individual's intercultural capability (i.e., cultural intelligence). To test these assertions,data were collected in a sample of university students (n = 514) in the Philippines, acountry reported to have high rates of overseas migration for economic and career-related reasons.Career adaptability was found to be positively and significantly related to overseas careerintentions. In addition, cultural intelligence was found to moderate the said relationship. Theseresults offer the groundwork for understanding the earlier stages of expatriate careers and, inparticular, how the intention to have a career in another country is developed and influencedby the interaction between the self-regulatory characteristics and intercultural capability ofindividuals.

Co-production of service experiences: insights from the cultural sector

Purpose: The increased involvement of customers in their experience is a reality for all service organisations. The purpose of this paper is to explore the way organisations collaborate with customers to facilitate consumption of cultural experiences through the lens of co-production. Although organisations are typically an integral part of the co-production process, co-production is typically considered from a consumer angle. Aligned with the service ecosystem perspective and value-in-cultural context, this research aims to provide greater insight into the processes and resources that institutions apply to co-produce experiences with consumers and the drivers and inhibitors of such processes. Design/methodology/approach: Case study research with three exemplar organisations, using in-depth interviews with key informants was used to investigate the processes organisations follow in co-producing the service experience with customers, as well as the drivers and inhibitors of organisational co-production of the service experience in the cultural sector. Findings: The findings illuminate that cultural organisations are co-producing the service experience with their customers, as revealed through a number of key processes: inviting customers to actively participate in the experience, engaging customers and supporting customers in the co-production of the experience. Increasingly demanding consumers and a changing competitive landscape are strong external drivers of co-production. Visionary leadership and consumer-focussed employees are internal factors impelling organisations to co-produce experiences with consumers. A strong curatorial orientation, complex organisational structure, employee attitude and capability gaps and funding constraints are impediments towards organisations co-producing experiences with consumers. Originality/value: This paper addresses a gap in Service-Dominant logic theory, arts/cultural marketing and broader services marketing literature by proposing a broadened conceptualisation of co-production of the service experience. This conceptualisation can be used as a platform to derive strategic imperatives for managers of service organisations. The findings highlight the key practices and resources that are central to organisations co-producing experience with customers. In this way, greater understanding of institutional logics and practices that underpin experience co-production emerges.