The web in marketing : information cue usage in two commercial domains

The study reported in this paper involves a comparison of Resnik & Stern’s (e.g., 1977) information cue usage in websites registered in two commercial domains of the World Wide Web (Web)—.com (global domain managed by VeriSign) and .com.au (a country domain, auDomain, managed by the Australian Domain Name Administrator—AUDA). The hypothesised higher use of information cues by digital marketers with .com registered domain names relative to .com.au registered domain names is not supported. Examination of the audited websites in the two-domain comparison confirms that the Web provides a richer marketing communication medium than other media analysed in a meta-analysis of 117 datasets by Abernethy & Franke (1996). The study is important given the acknowledged influence of advertising information on consumer responses to ads and the brands they relate, to both in traditional and new media (Aaker & Stayman, 1990; Brown & Stayman, 1992; Bruner & Kumar, 2000).

Screens : television's dispersed 'broadcast'

This chapter focuses on the television-like industries and viewing practices that have emerged on other screens. Through a discussion of the internet and mobile
media, it explores the developing relationships between the existing television
industry, the constellation of new media industries that have integrated video,
and the new audiences generated by these technologies and practices.

Read all about it : the free press, the public sphere and democracy in Iraq

Despite a wealth of recent research which has detailed the impact that new media outlets and technologies have had on the Middle East’s nascent public sphere and its role in promoting democracy, there has been little investigation into the re-emergence of the free press in Iraq following the toppling of Saddam Hussein in 2003 and the corresponding end to his tight control over the nation’s media sector. This paper begins by reviewing Iraq’s long relationship with the written word and its corresponding public sphere. It traces the introduction of the printing press to Iraq by the Ottomans and details those periods when the Iraqi press was truly free, fostering the emergence of a civil society and democratic reforms (such as under the Young Turks, the early Hashemite era and following the Second World War). It also examines those periods when the Iraqi media was most restricted and did little else than praise the regime at hand (such as under Ottoman rule and most recently under the Ba†th regime, especially under Saddam Hussein). Following on, this article reviews the developments since the fall of Saddam Hussein and, despite the extensive interference in Iraq’s media sector from governmental entities both outside and inside Iraq, it concludes by arguing that these papers have been central to the re-emergence of an Iraqi public sphere which has openly debated and discussed the issues pertinent to post-Saddam Iraq.

Cost factors affecting the design of ground-supported floors

The cost of concrete ground-supported floor slabs represents a significant proportion of the total capital cost of industrial projects. There are many structural design issues that impact on the concrete contractors’ method of construction. This is becoming more apparent with the use of new high-technology levelling and trowelling equipment, which has significantly increased the pour and finishing rates, resulting in much faster slab construction times compared with the traditional methods of construction. Selection of both the design and the construction methods exerts a large influence on the initial cost. According to the results of the research reported in this paper, it may be possible to save between 2-4 per cent of the building cost if high technology solutions are incorporated into the design and construction process. This paper investigates cost issues that impact on the design and construction of ground-supported floors for industrial buildings.

Website physical activity interventions : preferences of potential users

Information and communication technologies (particularly websites and e-mail) have the potential to deliver health behavior change programs to large numbers of adults at low cost. Controlled trials using these new media to promote physical activity have produced mixed results. User-centered development methods can assist in understanding the preferences of potential participants for website functions and content, and may lead to more effective programs. Eight focus group discussions were conducted with 40 adults after they had accessed a previously trialed physical activity website. The discussions were audio taped, transcribed and interpreted using a themed analysis method. Four key themes emerged: structure, interactivity, environmental context and content. Preferences were expressed for websites that include simple interactive features, together with information on local community activity opportunities. Particular suggestions included online community notice boards, personalized progress charts, e-mail access to expert advice and access to information on specific local physical activity facilities and services. Website physical activity interventions could usefully include personally relevant interactive and environmentally focused features and services identified through a user-centered development process.

Qualitative investigation of digital divide in Indonesia : toward a comprehensive framework

The issue of digital divide has attracted many researchers for over a decade, yet the understanding of digital divide is not comprehensive. This research examines three commonly recognised orders of the digital divide, which are: economic divide, the inequality of access to ICT associated with economic conditions; access divide, the disparity of access to ICT; and capability divide, the inequality of ability in using ICT, while conceptualising a fourth divide, innovativeness divide, which is defined as the disparity of individual’s willingness to try out any new information technology. The paper presents a tentative model based on extensive literature review which was explored using qualitative method. The findings generate new insights into the relationships among those four orders of digital divide which contribute to the theoretical framework to understand the digital divide more comprehensively and provide evidence on the impact of digital divide on e-government use. Implications for theory and practice are also discussed in this paper.

When it comes to assessment, numbers are nonsense!

As professors and tutors have traditionally had almost total control over the learning and assessment environment, for most students, the approach to assessment has changed little. The arrival of ‘new media’, ‘digital culture’ and ‘dispersed learning’ threatens this stability and control. Students are now able to operate in a more open, collaborative, interactive and distributed manner, and this fact challenges many of the traditional perceptions about what constitutes a ‘university experience’ and what are now ‘appropriate’ assessment tasks (Crisp, G,. 2009). Plagiarism is now part of daily life, wiki-referencing barely raises an eyebrow and now, custom written essays are seen as a very real option for the time poor student.
This paper will do three things. Firstly, to argue that allocating a numeric score to assessment is nonsense and secondly, tell a story about the authors experience when buying a custom written essay and finally, attempt to argue how ‘progressive and innovative’ assessment techniques might be used to remedy these assessment problems.

The Australian Broadcasting Corporation’s multiplatform projects : industrial logics of children’s content provision in the digital television era

This paper traces the development of children’s multiplatform commissioning at the Australian Broadcasting Corporation (ABC) in the context of the digitalisation of Australian television. Whilst recent scholarship has focussed on ‘post-broadcast’ or ‘second-shift’ industrial practices, designed to engage view(s)ers with proprietary media brands, less attention has been focussed on children’s and young adults’ television in a public service context. Further, although multiplatform projects in the United States and Britain have been the subject of considerable analysis, less work has attempted to contextualise cultural production in smaller media markets. The paper explores two recent multiplatform projects through textual analysis, empirical research (consisting of interviews with key industry personnel) and an investigation of recent policy documents. The authors argue that the ABC’s mixed diet of children’s programming, featuring an educative or social developmental agenda, is complemented by its appeals to audience ‘participation’, with the Corporation maintaining public service values alongside the need to expand audience reach and the legitimacy of its brand. It finds that the ABC’s historical platform infrastructure, across radio, television and online, have allowed it to move beyond a market failure model to exploit multiplatform synergies competitively in the distribution of Australian children’s content to audiences on-demand.

The Max Bell Gallery (Gallery X series) Bishop and Reis

 An interactive exhibition, which recreates the Max Gallery and re-interprets two of Geelong's most renowned paintings (View of Geelong and A Bush Burial) through digital animation

Breaking Boundaries : recasting the “local” newspaper as “geo-social” news in a digital landscape

This paper reconceptualises the role of the small “local” newspaper in a new media environment and argues that definitions and concepts currently used to describe and define such publications are becoming increasingly problematic as newspapers shift into both print and online formats. The paper highlights the continued importance of geography for such newspapers at a time when there is wide academic debate on the relevance of territory and boundaries and the impact of time–space compression in a new media world. It argues, however, that a focus on a newspaper’s geographic connection must also acknowledge the increasing boundlessness and openness of the social space in which a newspaper operates. Ultimately this paper suggests the concept of “geo-social” news may be a more appropriate framework for scholars to consider such publications. I draw on the work of geography scholars, and discussions around “space” and “place” to construct the notion of “geo-social” news, highlighting some exemplars of small commercial newsroom practices in Australia, the United Kingdom and Canada and discussions with newspaper editors in Australia to demonstrate the relevance of the “geo-social” concept.

Expanding horizon (Reykjavík)

Expanding horizons (Reykjavík) (2012-2013) is part of an ongoing series of interactive net-art/installation works that explores the space of the horizon line. Produced with time-lapse photography, animated movements, and playing with perception, this work explores how the vastness of a horizon line can be captured, compressed and re-presented for viewers to align with as an artwork