Publishing in socially oriented journals - the state of play in Asia

Purpose: This paper examines this issue by examining institutional publishing in six socially oriented marketing journals generally and then explores the performance within Asian institutions and those within Australia and New Zealand, in detail.

Design/Methodology/Approach: Authorships of Journal of Macromarketing, Journal of Public Policy & Marketing, Journal of Consumer Affairs, Journal of Non-Profit and Public Sector Marketing, International Journal of Non-Profit and Voluntary Sector Marketing, and Social Marketing Quarterly, from 1999-2003 were tracked, by institution and nationality of school. Results are reported for both number of authors and percent of authorship.

Findings: There is a dominance of publishing by North American Academics within the social area. Asia academics appear to be generally under-represented, based on the region’s size, although scholars in Australia and New Zealand perform relatively better than one might anticipate.

Research Limitations/Implications: A review of socially oriented publishing performance by institutions in Asia identifies that socially oriented research appears to be a focus in Australia and New Zealand across a range of institutions, but occurs less frequently in other Asian countries.

Practical Implications: Results are useful for understanding the role of socially oriented research among scholars in Asia and the Pacific. While Australia and New Zealand have made marks in socially oriented research, it appears to be a potential “growth area” for marketing scholars in Asia and the Pacific.

Originality/Value: This is the first paper to examine the role of geography in publishing among those interested in social issues in marketing.

"Sins of their fathers" : culturally at risk children and the colonial state in Asia

In contact with their foreign surroundings, European enclaves throughout imperial Asia and Africa formed new cultural communities. Nevertheless, over time as Cooper and Stoler (1997) have argued, such colonial communities became subject to the same bourgeois project as experienced in the metropolitan centres to which they remained connected. If, in terms of that project, metropolitan European society was deemed vulnerable from a brutish and unruly working class, these colonial outposts of Western society were even more vulnerable to what was deemed to be the more insidious dangers of miscegenation and cultural hybridity. Where nineteenth century educators typically suggested that working class children were “at risk” of not being able to benefit from, and simultaneously representing “a risk to”, the emerging opportunities of bourgeois capitalist society, this “risk” was accentuated in the colonies by the additional category of race. Focussing on the question of children of mixed parentage as a category of “children at risk”, this paper examines the way educationists and politicians responded to what was perceived as “civilisational decline” in four such communities - the Dutch East Indies, British India, (British) Australia and French Indo-China - to demonstrate the universality of these concerns in Imperial Asia.

Normative regionalism in East Asia

Normative regionalism has been largely overlooked and ignored; and
normative questions concerning regionalization are deemed unimportant,
idealist and irrelevant to Asia. This is mainly due to the domination of
realism, pragmatism and functional approaches, thus inhibiting the substantial
progress of regionalism in East Asia. It is time that scholars and
policy-makers take normative orders of regionalism seriously.
This chapter examines the state of normative regionalism and its impact
in East Asia through an overview of the historical evolution of the
concept of regionalism, the meanings of and variations in Asian regionalism,
and the impact of all these on regional cooperation in East Asia.
It examines the old pan-Asianism, the advocacy of "re-Asianization" in
Japan, Mahathir's idea of neo-Asianism in Malaysia and the ideas of
regionalism developed in Korea and China. This examination provides the
basis for a discussion of the normative order of East Asian regionalism
by addressing a set of questions concerning national sovereignty, nationalism,
democracy and regional identities.
In particular, this chapter will examine how Asian nationalist and statist
normative thinking influences various ideas of regionalism and constrains
the development of genuine regionalism in East Asia.