Rejecting the ‘F-word’: How ‘feminism’ and ‘feminists’ are understood in the newsroom

Feminist media scholarship in the past 30 years has focused on the representation of women in the media while an understanding of those who produce the representations has received little attention. In this article I am concerned with how some Australian journalists understand and experience the social/political movement of feminism and its advocates, feminists, as news sources and colleagues. I particularly focus on fleshing out how female journalists and those who identify as feminist discuss, negotiate, compromise and sometimes ‘survive’ a masculine newsroom culture. Moreover, I ask why it is that male and female journalists in my interviews — feminist-identified or not — resist or reject embracing or using the terms ‘feminism’ and ‘feminist’ in the context of the newsroom. A decade ago, Kay Schaffer astutely noted that feminism had become a ‘scare word’ in media discourse. I take this idea a step further by analysing more broadly how some journalists talk about ‘feminism’ and ‘feminists’.

Gendered experiences of industry change and the effects of neoliberalism

In a time of dramatic and rapid change in the global media industry and when technological advances and media concentration are shaping the way news is produced and consumed, little research has focused on how the producers of news are affected by such change. This paper explores narratives of confidence and cynicism as told to me by Australian print news media journalists. I am interested in journalists’ memories and experiences of personal change that arise from an intensified workplace and how neoliberal discourses affect newsroom culture. How do the journalists I interview experience and speak of changes in the newsroom? In what ways is being a journalist different now to when they entered the industry? In effect, how have journalists changed as a result of journalism's changes? The interviews with 17 print media journalists contain rich narratives with which to explore how participants remember and make sense of industry changes. This paper finds that the intensification of work practices, ethical constraints and gender bias, underpinned by neoliberalism, have aided in creating a cynicism among many of the journalists interviewed. Nevertheless, the majority of interviewees suggest that a career in journalism has increased their personal and/or professional confidence. There are, however, gendered differences in this experience.

Blokey' newsroom culture

This paper seeks to address the gap in Australian media studies and feminist media scholarship relating to the way newsroom culture is embodied. How does the numerical dominance of men in journalism, particularly in decision-making roles, affect newsroom culture? How do male and female journalists understand this inequality? The paper first briefly attends to research into occupational culture and feminist theories of the body to address the central question ‘How is newsroom culture embodied?’ It then engages with this question more thoroughly via an analysis of my own interviews with 17 Australian male and female print news media journalists. It finds that, even though women have entered the industry in unprecedented numbers, a ‘blokey’ or hegemonic masculinity continues to shape news newsroom culture.