`Just give me someone who can hit the ground running`: an investigation into the job-ready public relations graduate

Public relations educators perform an academic and vocational balancing act. Employers demand graduates with developed vocational skills. In the meantime, academics strive to provide students with work skills as well as solid theoretical base, and to also address emerging issues. This paper uses a case study in Geelong, Victoria to examine what Australian regional employers see as desirable attributes in public relations graduates. It then explores how educators address the needs of the employers as well as the needs of the public relations profession.

Performance appraisals in higher education: an Australian perspective

This paper considers performance appraisals in Australian universities. It examines some of the theory underpinning performance appraisals and applies it to the world of academia. It then considers the nature of universities and the changes which have taken place in Australian universities since the late 1980s and the implications of these changes on the performance appraisal of academics. It concludes by identifying questions for further research.

Valuing the arts : theorising and realising cultural capital in an Australian city

For those who make and admire artistic works, there is no question of their value. However, for others interested in economic development, the value of the arts is often more tangential, contested and questionable. While the post-modern world of consumption and spectacle suggests to some academics and governments that the arts and cultural industries are the way of the future, others remain sceptical about their social and economic value. This is a theoretical as well as a practical issue this paper explores by offering a reconceptualisation of Pierre Bourdieu's concept of cultural capital as a way of re-assessing the value of the arts. The paper then applies this framework to quantify and qualify the value of the arts in one regional city in Australia – Geelong in Victoria – focusing on the work of two artists. The aim is to describe the interconnected processes by which the arts generate cultural capital in the form of confidence, image, individual well-being, social cohesion and economic viability. The analysis also highlights the ongoing power relations which prescribe artistic production, circulation and valuation. The implications of such a rethinking and application go well beyond one city and region to other places grappling with the relationship between artistic production and urban well being. By focusing on the broad-ranging process by which artistic value is created for individuals, groups, professionals, communities and governments, a model becomes available for other places to use in realising their cultural capital.

Who`s complaining? Using MOSAIC to identify the profile of complainants

Purpose – The purpose of this article is to bring together established research in the field of consumer complaint responses: to contextualise this research into the area of complaints about advertising in Australia; and to empirically test the proposition that it is possible to construct a profile
of complainants about advertising in Australia.

Design/methodology/approach – Postcodes obtained from the Advertising Standards Board complaints database were entered into Pacific micro marketing MOSAIC software, which uses data at the postcode level to cluster individuals into homogeneous groups.

Findings – Characteristics shared among consumers who engage in “amplified voicing” include above average income levels, above average disposable income levels, higher than average education levels, professional and associate professional occupations, middle- to late-middle-aged household heads and above average representation of working women. Their interests tend towards culture, technology, entertaining, sport, food and fashion.

Research limitations/implications – Complainants seem to be unrepresentative of those most likely to be disadvantaged by “unacceptable” advertising. It is suggested that it now falls to advertising professionals and marketing academics to encourage greater involvement of all members of Australian society in the current complaints process and build wider understanding of practices that contravene the regulatory system.

Originality/value – This study investigates the effects of advertising on consumers and hence on society in general, and examines the changing nature and structure of the advertising self-regulatory system in Australia. Though based on fieldwork in Australia, it provides an international perspective, and is potentially transferable to other societies.

QuickTime multi-track theatricks

Digital media, corporate database applications and intranets provide efficient ways to create, store and deliver information and educational services. However some academics perceive new workload and other constraints eroding the potency of these technologies. Proposed corporate level information management systems for digital objects and their metadata are new complexities entering academicsÕ thoughts about using online multimedia.

Few staff understand digital multimedia concepts and fewer still, the systems designed to deal with IP management, copyright law compliance and the tracking of digital resource creation processes. Faltering staff enthusiasm warns of their need to experience working models and tangible benefits from these new directions. A project in Deakin's Faculty of Education provides a case study showing how QuickTime is helping academics understand, and increase their use of, multimedia in e-learning environments with an integrated library of digital resources with metadata.

We also report our experience of QuickTime in creating interactive learning objects using multi-tracks. We discuss our idea of theatricks as a performance drawcard - people will come! There is orchestration of multimedia and QuickTime conducts the events, its flexible functionalities providing a safer development environment for solving problems and grasping opportunities.

While difficult for some academics to comprehend, scripting automation and database connectivity through intelligent interfaces might facilitate QuickTime's use in building integrated learning environments with academics. These ideas are considered in relation to staff development, central to the case study project.

The effects of unions on labour productivity: a meta-analytic review

The impact of unions on productivity has been an important area of debate in
industrial relations and economics. The theoretical and empirical literature has produced conflicting results. In this paper, meta-analysis is used to quantify the association between unions and productivity and reach a quantitative assessment of the empirical literature. The results suggest that the union-productivity association is not invariant, and is country, industry and time specific.

Toward supporting e-learning and providing e-teaching services for e-world

We are entering the e-World. One special part of it is an e-University that supports e-Learning and provides e-Teaching services. Graduates must be well prepared for working in, with and through the e-World. e-Learning and e-Teaching services are necessary to support modern students learning and help academics to provide excellent teaching. This document reports on the School of Information Technology' initiatives, projects, courses and systems that lead toward e-Learning and e-Teaching in preparation of graduates for the e-World. The major lesson of our work toward supporting e-Learning and providing e-Teaching services is that the School's (the authors believe higher education) greatest asset is intellectual capital (human capital), not intellectual property.

A model of online teaching and learning

Deakin University has a long history of supporting distance education with technology. Such presentations have matured from a mix of remote-login/FTP/email in the 1980s through web mediated access in the 1990s to institution-wide learning management systems which are emerging currently. By the commencement of semester I, 2003, online teaching at the University will be supported by a single, institution-wide, learning management system, which is expected to support approximately 28,000 students, who will each be accessing up to 4 of some 1500 undergraduate and 700 postgraduate courses. In this paper we describe a model for online teaching of both on-campus and off-campus students in the Bachelor of Computing, using various technologies to support different aspects of online teaching and learning. This programme has been running in a web-mediated environment for over six years. Each year the administration of the programme has been modified in a reactive manner, based on student feedback and the identification of failure points during the previous semester, resulting in the model maturing over that time. We discuss how the changes have impacted the model, the academics involved in the teaching of the unit and the students' experience of learning in the online environment. We also discuss the advantages and disadvantages of online teaching and learning, as well as some potential pitfalls and how to avoid them, or, at least, minimise their impact.

Mapping pedagogy to technology - a simple model

As academics we are often encouraged to “go online” by our institution, by either moving or supplementing our teaching in an online environment. We have several options. We could simply attempt to replicate our face-to-face teaching, in effect changing nothing; we can enhance our face-to-face teaching with the available technology; or we can transform our face-to-face teaching by the available technology. The approach we choose will be determined by several factors, one of which will be our existing knowledge of the technological environment we are using. In this paper I propose a simple framework which provides novice eTeachers in particular with a simple mapping from classroom activity to technological functionality, reducing the need to have extensive technological literacy of the learning environment when designing online activities initially.

Students' perspective of online learning

When a student commences a course of study that includes an online component the initial feedback academics receive can reflect their fear of the online concept, their bias against the use of technology, as well as difficulties they may have encountered with using the supporting technologies rather than with online learning per se. In second semester 2002, an evaluation of an online unit in the B. Computing was conducted at the end of the semester to gain a better understanding of students’ perceptions of online learning as well as the effectiveness of the technologies that support these activities. We report some preliminary results from the evaluation. Initial indications are that poor first impressions are reflected in students’ perceptions of the overall online learning experience. We highlight some areas, normally considered outside the immediate domain of eLearning, that must be attended to in order to minimise the potential negative impact on students, maximise the benefits of learning online and improve the learning experience for students.

Getting abstracted: teacher educators as research writers

While the term 'early career' researcher, is a familiar identity label within competitive Australian Research Council grant writing and bidding, it is a strange appellation in Australian Faculties of Education, where many early career academics have, in fact, carried out successful professional careers in education for 10-15 years before they embark on mid-career doctoral work. In this sense, they are more mid than early career. While they are not novices, however, they are often positioned as beginners with regard to accessing the journal, conference and other discourse communities of the academy. This paper explores the tensions and anxieties experienced by mid-career researchers in teacher education as they begin to publish from their dissertations and extend the audience for their doctoral work. It focuses on the writing of abstracts, which it is argued is a rich site for both text work and identity work and a practice which goes beyond technique to questions of identity and the promotional economies of academic work.

Collaborating to provide authentic learning: the building T CD-ROM

This paper responds to the conference theme by considering an effective collaborative approach to provide an authentic learning environment for students of architecture and construction. It is argned that the outcome, a CDROM that provides students with a rich resource of data concerning a real bnilding, could not have been achieved without the professional collaboration of multiple parties: the academics teaching architecture and construction as the discipline experts; the educational designer as the pedagogical expert; tecinIical experts; members of the profession who designed and constructed the building in question and the builder's users who provided a vital reference point

Research or professional development?

Generally, teachers’ contact with academics tends to take two forms: either they are the ‘subjects’ of research which is done on or for them; or they are the recipients of professional development which is again done to or for them. In both cases the teachers are positioned in relatively passive and powerless relationships.

This paper describes a research project undertaken in 2002 wherein I explored the possibilities of constructing research as a collaborative project between academics and teachers. In this project I attempted to establish a relationship with teachers as co-researchers who conducted parts of the research process themselves, including data collection and analysis.

This paper explores the differences in perceptions of this research relationship and reflects on the contradictions in the statements made by the teachers during discussions on the benefits of the research project. These contradictory statements have led me to ask questions of myself as an academic and a researcher, and of the research process I designed. These questions are the focus for this paper and include: Was I engaging in ‘research as usual’ under the guise of engaging teachers in co-researcher practices? What kinds of discourses were operating in our discussions and how did these discourses work to position the teachers? How am I implicated in the construction of these positionings?

Promoting innovation in university teaching against the tide of centralised control and institutional risk avoidance

Over the last m'o decades, university systems world-wide have been subject to government initiated, top-down restructures in the name of greater effectiveness, accountability and quality. Within this timefrome, government interest in university teaching has increased, and innovation and responsiveness in teaching have been increasingly prioritised by both government and university policies. AcademiC interest in the teaching has also increased. and much research and discussion has focused on defining teaching as a source of scholarship and expounding its role in the promotion of innovation, and in the recognition and rewarding of teaching work. In this paper, I draw on a study of academics' views, which I have reported at previous AARE conferences and elsewhere, to raise questions about recent and ongoing developments in the work environment of university educators.l raise the possibility that systems and processes whose express purpose is to facilitate and support university educators' efforts to improve teaching are, in fact. inhibiting innovative practice by institutionalising an aversion to risk that is anathema to innovation.