Engaging in collaborative R&D : an international case study of cross-sector collaboration

This paper examines cross-sector engagement by drawing on a case study of a successful R&D project which involved an Australian Cooperative Research Centre (with CSIRO as a partner), and the eyecare products company Ciba Vision. This project resulted in the market launch of an extended wear contact lens, a break-through product. The engagement process moved through two phases. In an initiation phase, partner reputation and the potential for complementary resources were important in the partnering decision. In an engagement phase, the partners built a relationship and focused on the tasks to be completed. In doing so, they made a number of credible commitments to the venture (most notably to jointly assign project intellectual property between the public and private sector partners), developed a trusting relationship, adopted a disciplined and effective project management approach, learned the capability for cross-sector collaboration management, and put much effort into fostering communication to facilitate team building and the task focus. The management approach taken lead to a positive experience of the project among the partners, and this was positively associated with tangible project outcomes. Such collaborations may persist across projects, but in a disengagement phase negotiations on the conditions of exit may be required. It is concluded that to build a successful cross-sector collaboration requires interpersonal engagement within and across the organizations involved.

Facing up to the risks in commercially focused university-industry R&D partnerships

The number of university–industry R&D partnerships (UIPs) has increased significantly over the past decade, in most OECD countries and in Australia, yet the study of risk in such commercially focused collaborative ventures is still a developing area. This review paper seeks to contribute to debate on this increasingly important phenomenon by addressing three key areas of risks for universities in entering such collaborations. The commercialization of research findings presents particular risks to universities, most notably the possibility of financial loss, which has a greater impact than for companies in cross‐sector collaborations. Another major type of risk faced by universities is relational risk, and this can significantly alter the trust dynamics that underpin research and innovation. There are also institutional risks to universities and their research staff engaged in commercializable R&D and, ultimately, to their reputation as a neutral source of expertise. It is argued there is a need for universities in Australia to develop comprehensive policies to manage the risks of commercialization and R&D collaboration with industry partners.

Managing risk in cross-sector R&D collaborations : lessons from an international case study

Cross‐sector collaborations to perform R&D are on the increase, but they do involve various risks for each of the partners. Project risks in such ventures are explored through a case study, a successful collaboration involving an Australian Cooperative Research Centre and Ciba Vision, a division of the Swiss multi‐national Novartis. The analysis examines the project's success factors and its risks. The reputation of researchers, the development of mutual trust among the partners, and the importance of credible commitments made at project initiation are three key factors contributing to the success of commercially focused R&D collaborations.

A model of cause-related marketing for profit-driven and non-profit organizations

Purpose – The purpose of this paper is to describe a model of cause-related marketing (CRM) for both profit-driven (PD) and non-profit (NP) organizations.
Design/methodology/approach – The model consists of two parallel internal and external organizational processes – one representing the process of a NP organization and the other a PD organization. They are interlinked as the outcome of a CRM-partnership is dependent upon their mutual efforts.
Findings – The authors argue that it is essential to remember that a CRM-partnership is a challenge and risk for both the PD and NP organizations that may harm their reputation and position in the marketplace and/or society. CRM has benefits as well as downsides that should not be underestimated nor neglected.
Research limitations/implications – Will the involvement of the PD or NP organizations in the resultant partnership be perceived as commercialism, altruism or a combination of both, in the marketplace and society? A focus on both processes opens up opportunities for further research.
Practical implications – A contribution is that the CRM-model may be used as a guide for both PD and NP organizations in order to reveal whether a CRM-partnership is appropriate for them with a potential partner or not. It may also indicate whether the motives are based upon commercial reasons or altruistic reasons or a combination of both.
Originality/value – The model enables these organizations to think through the process prior to engaging in CRM.

The underpricing of US REIT IPOs : 1996–2010

This study examines the underpricing cost of 123 US REIT IPOs over the period 1996 until June 2010, including the period of the global financial crisis. The study uses OLS multivariate regression to determine some potential factors behind underpricing. The underpricing cost of raising REIT external equity averaged 3.18% using an equal weighting for each of the 123 REIT IPOs. The study finds offer size is positively related to underpricing. A value weighted approach finds that underpricing averages 4.67% and suggests larger offer size is an important determinant for leaving more money on the table. Higher reputation underwriters, the industry differentiated auditor and post offer ownership structure negatively influence underpricing. The study documents declining underpricing over time with the period of 2007–2010 experiencing negative underpricing (overpricing) during the global financial crisis (GFC). Offers during the hot periods of 1997 and 2004 and the office/industrial property type were more highly underpriced. The 10-year treasury interest rate is identified as another significant positive determinant of underpricing.

Inside guide to getting published

In this seminar Dr Georgina Kelly gave useful advice to Higher Degree students and early career researchers on “When to publish what during your PhD; publishing in conferences and journals; impact versus reputation; and how to get your paper read by others’. Professor Terry Evans spoke of the importance of ‘Being strategic about publishing with(in) a thesis: the public and accessible nature of contemporary PhD theses and the implications for publishing during candidature and for subsequent publications’. In her presentation, ‘Transitioning: riding the wave’, Associate Professor Karen Stagnitti’s drew on her experiences as an HDR student and Early Career Researcher, raising the importance of recognizing opportunities for presenting at conferences, networking and publishing. Associate Professor Rohan Bastin, discussed benefits of ‘Developing pragmatic and rewarding publishing strategies; strategies and opportunities for having multiple publication projects on the go; tailoring one's output to the esteem criteria relevant to disciplines as well as one's own esteem criteria relevant to one's specialist area’.

Establishing trust in hybrid cloud computing environments

Establishing trust for resource sharing and collaboration has become an important issue in distributed computing environment. In this paper, we investigate the problem of establishing trust in hybrid cloud computing environments. As the scope of federated cloud computing enlarges to ubiquitous and pervasive computing, there will be a need to assess and maintain the trustworthiness of the cloud computing entities. We present a fully distributed framework that enable trust-based cloud customer and cloud service provider interactions. The framework aids a service consumer in assigning an appropriate weight to the feedback of different raters regarding a prospective service provider. Based on the framework, we developed a mechanism for controlling falsified feedback ratings from iteratively exerting trust level contamination due to falsified feedback ratings. The experimental analysis shows that the proposed framework successfully dilutes the effects of falsified feedback ratings, thereby facilitating accurate and fair assessment of the service reputations.

Cost and time overruns in commercial construction projects : an Australian study

Cost and schedule are two of most important performance indicators of construction projects. Cost escalation and time overruns are typically associated with poor management practices. Cost overruns and delays have huge impacts on construction projects in relation to the costs of a project, the reputation of the parties involved, and the satisfaction of the final product. Therefore, it is imperative to understand the causes of cost and time overruns so that mitigation measures can be set in place. A group of industry professionals in South Australia were surveyed on their perceptions of the factors contributing towards the cost and time overruns in commercial construction projects. The results showed that timeliness of decision making is ranked as the top factor contributing towards delays whereas problems with design is perceived as most influential to the cost overruns. In addition, the questionnaire survey found that different parties, i.e. clients, contractors and consultants have different perceptions on the impacts of these factors. Similarly, the structural frame stage was considered the most critical stage for controlling the time and cost performance during the construction process. Implications are discussed.

Nature, extent and antecedents of risk management in accounting, law and biotechnology firms in Australia

This paper provides empirical evidence on the nature and the extent of risks faced by small and medium-sized biotechnology and professional service firms (accounting and law) in Australia, as well as on the style of their adopted risk management methods and approaches. The findings of the study indicate that the top three risks faced by these firms are related to reputation, recruiting and retaining skilled staff, and cost management. The study also finds that more than half of the respondent firms manage risk in an integrated manner. The results of this study provide useful insights into the nature, extent and driving forces of risk management practices in these firms.

Mark Oliphant’s adventures in atomic wonderland

Australian physicist Mark Oliphant came to hold two oppositional views, both pro and anti nuclear weapons research. This, together with the dimensions of his ‘larger than life’ personality, impacted on his scientific reputation in the fall-out of Australia’s ‘McCarthyism’. Despite his bullying the Americans into funding the A-Bomb project, the atomic juggernaut unleashed on the world caused Oliphant to rethink his role as a scientist. Oliphant clashed with American hegemony and the Menzies Government’s duplication of the ‘Reds under the Bed’ paranoia in Australia in the 1950s. His outspokenness on the danger of nuclear proliferation found him out of step with the changed political climate of the Cold War. Drawing on neglected archival material and using a Brechtian theatrical mode, my play Ion Man’s Adventures in Atomic Wonderland investigates the tragic dimensions of a man who never fully understood, as Thomas Kuhn explained (The Structure of Scientific Revolutions), that scientific research is determined as much by politics and ideology as by the desire to understand the world.

Operationalising persona : the academic public identity

Academics operate semi-autonomously: On one level they are believed to be independent experts in their field of study and both impart their knowledge to students and to other academics. On another level, they are employees in an elaborate system of higher education where the expectations are constantly there to connect to university strategic plans and to adopt the discourse of their institution in order that they might rise in the ranks and esteem within their microworlds. The contemporary academic identity can resemble what has emerged in the world of entertainment, sport and politics: a career driven by recognition, a sense of trying to draw attention to one’s work, and a constant effort to build reputation. By implication, the university benefits from the success that their academics achieve in reaching for these ends.

Very little research has engaged how academics manage their reputation and their personas in this elaborate higher education prestige economy. Academics work to define their identities as teachers and there are efforts by individual academics to build their teaching persona. Likewise, academics generally try to
produce a research persona that may intersect with their teaching identities, but is constituted quite differently through connection to peers and evaluation by leaders in their fields. They may even try to build a reputation for “service” and administration within their institution that defines a third kind of persona. Overlaying all of this work is the way that reputations can be built has shifted somewhat in the era of online culture and social media. The contemporary academic now must often build a persona through the techniques of connection
and networking that are now privileged in the knowledge economy. With universities imagining that they are operating at the centre of the production of the future of the knowledge economy, academics are now at the forefront of online reputation management - in other words, they need to construct their public persona
online.

This paper reports a study of 15 academics and how they are managing and building their online academic persona. The study operated with a certain pragmatism: it asked academics what they were currently doing online and asked what they would like to do to manage their reputations. Through a longitudinal study of their online engagements, the study looked at how they could alter/improve their management and reputation online. This paper will include commentary from one of the participants in the project and then an open discussion about the contemporary academic persona.

A novel trust measurement method based on certified belief in strength for a multi-agent classifier system

A novel trust measurement method, namely, certified belief in strength (CBS), for a multi-agent classifier system (MACS) is proposed in this paper. The CBS method aims to improve the performance of the constituent agents of the MACS, viz., the fuzzy min-max (FMM) neural network classifier. Trust measurement is accomplished using reputation and strength of the constituent agents. Trust is built from strong elements that are associated with the FMM agents, allowing the CBS method to improve the performance of the MACS. An auction procedure based on the sealed bid, namely, the first price method, is adopted for the MACS in determining the winning agent. The effectiveness of the CBS method and the bond (based on trust) is verified by using a number of benchmark data sets. The results demonstrate that the proposed MACS-CBS model is able to produce better accuracy and stability as compared with those from other existing methods. © 2012 Springer-Verlag London.