Factors impacting story-grammar production in children's narrative accounts of events

This thesis examined factors associated with increased story-grammar production in police interviews with children who allege abuse. These factors included the child's age, the type of question asked and the nature of the event experienced by the child. Recommendation for improving story-grammar, which in turn enhances witness credibility, were discussed. The portfolio explored how an awareness of specific responsivity factors can inform treatment recommendations and execution in rehabilitation of offenders with substance use issues. Four case studies are presented in illustration.

The projected impact of population and high-risk strategies for risk-factor control on coronary heart disease and stroke events

Objective: To model the impact of both population and high-risk strategies on cardiovascular disease (CVD) outcomes.

Design, setting and participants: A CVD risk-factor survey was carried out in rural south-eastern Australia from 2004 to 2006. Using a stratified random sample, data for 1116 participants aged 35–74 years were analysed. Applying the Framingham risk equations to risk-factor data, 5-year probabilities of a coronary heart disease event, stroke and cardiovascular event were calculated. The effect of different changes in risk factors were modelled to assess the extent to which cardiovascular diseases can be prevented by changing the risk factors at a population level (population strategy), among the high-risk individuals (high-risk strategy) or both.

Results: Among men, a population strategy could reduce cardiovascular events by 19.3% (193 per 1000 per 5 years), the high-risk strategy by 12.6% (126 per 1000) and a combined strategy by 24.1% (241 per 1000); and among women, by 21.9% (219 per 1000), 19.0% (190 per 1000) and 28.7% (287 per 1000), respectively.

Conclusions: For prevention of CVD in Australia, it is important both to treat high-risk individuals and to reduce the mean risk-factor levels in the population. We show how risk-factor survey data can be used to set targets for prevention and to monitor progress in line with the recommendations of the National Preventative Health Taskforce.

Marketing communications for special events : analysing managerial practice, consumer perceptions and preferences

Purpose – Relatively little is known about marketing communications within the context of special events. The aim of this paper is to begin to address this gap in knowledge by analysing managerial practice, consumer perceptions and preferences in relation to marketing communications for this market offering.
Design/methodology/approach – A case study analysis of Festival Melbourne 2006 was undertaken using marketing communications collateral, ethnographic (participant observations) and interview (in-depth and focus group) data.
Findings – A centralised approach to marketing communications was adopted for this event, but was difficult to implement. In addition, it was found that the marketing communications in situ did not assist attendees to make the most of their event experiences. It was also found that research participants prefer to receive information about special events passively.
Practical implications – With the increasing levels of globalisation and standardisation in the event sector there is a need to attain a balance between centralisation and adaptation in relation to marketing communications strategies and their implementation. Furthermore, it is imperative that marketing communications are integrated across all stages of consumption.
Originality/value – This study adds to the body of knowledge about marketing communications, and more generally within events. It also adds to the debate surrounding the integration of marketing communications.

Cross-cultural research issues in developing international tourist markets for cultural events

Cross-cultural issues and research are fundamental to much tourism marketing and especially to developing international tourist markets for cultural events and festivals. With increasing globalization aided by developments in travel and information technology, growing international tourist markets present potentially significant and increasing market opportunities for cultural events throughout the world. In an increasingly competitive marketplace, in order to attract tourist markets, events and festivals need an understanding of these markets and the relevant marketing theories, practices, and strategies. Understanding tourists’ motivation and behavior is essential to identifying attractive tourist market segments in the first instance and then to developing appropriate marketing strategies to attract these segments. Within this environment, the importance of cross-cultural issues and research to tourism marketing and the development of tourist markets are apparent, and yet cross-cultural tourism research to date has been limited. Cross-cultural tourism research in relation to cultural events is even more limited. Cross-cultural tourism marketing research also presents some unique challenges, numerous environmental and methodological problems, and associated costs. These numerous problems, challenges, and costs may in their own right prevent cross-cultural issues and problems from being investigated. Some of these problems can also make the results of some of the existing crosscultural research suspect. Such problems could well account for the limited amount of cross-cultural tourism marketing research that has been undertaken, even though the potential benefits from such research can be great. This article examines the use and application of cross-cultural tourism research by cultural events. It also outlines some of the unique challenges, issues, and problems that need to be addressed in future crosscultural tourism marketing research to improve its application, use, and findings, and ensure the benefits outweigh the costs.

Children's ability to estimate the frequency of single and repeated events

Although it is extremely important when interviewing children about alleged abuse to determine whether the abuse was a single or a repeated occurrence, we have little information about how children judge the frequency of events. The aim of the current study was to examine children's accuracy in providing estimates of event frequency that were numerical (that is, 1, 2, 3, . . .) and qualitative (that is, once, a few times, or many times). Younger (4- to 5-year-old) and older (6- to 8-year-old) children took part in a single event or an event that was repeated 6 or 11 times. They were interviewed after a short or long delay; some were interviewed a second time. Overall, children were very accurate at judging the frequency of a single event, but much less so for repeated events. Based on our findings, we make two recommendations for professionals trying to establish the frequency of events when interviewing young children.

Will they come again? A study of events and repeat visitation

Event organisers invest considerable effort in developing, promoting and conducting events with the expectation that not only will new participants be attracted to future events but also that those who have attended will make repeat visitations. This study addresses this issue by investigating the type of events that attract repeat visitation and the possible reasons for these repeat visitations. Getz's (1997) typology of events is used to classify the events, which were used in the data collection for this research. The study utilises data collected in an origin-based survey to explore which events attract repeat visitors and what motivates this repeat visitation. Whilst marketing literature, and to some degree, tourism literature, have examined repeat purchase and repeat visitation, events literature has not dealt with this to any great extent.

While there has been increased examination of the motivation and behaviour of event visitors (Mohr, Backman et al. 1993; Uysal, Gahan et al. 1993; Crompton and McKay 1997; Tang and Turco 2001) there has been relatively little examination of repeat visitors to events. The emphasis within studies on repeat visitation has been on satisfaction with those events rather than a consideration of a wider range of influencing factors (Gitelson and Crompton 1984; O'Neill, Getz et al. 1999). Those factors may include an interest in a particular type of event, influence of family and friends, whether it is a local community event, the cost - value factor and a variety of other reasons.

Disastrous events and destination image

Many disastrous events worldwide have impacted on the image of tourist destinations. The subsequent downturn in tourism numbers and tourism spending has been directly blamed on those events. Arrival numbers and hotel occupancy rates have shown an immediate downturn following disastrous events in recent years. A comprehensive crisis management plan should incorporate guidelines to manage the return to the pre-disaster stage and re-positioning of the destination to re-establish its image.

The destination image models discussed in the literature, to date, have not included crisis management as one of the important considerations for a destination. This paper advocates changes to tourism destination image models that recognise the importance of crisis management and its subsequent impact on destination image. Tourism industry planners and marketers need to have access to reliable theoretical frameworks that incorporate all aspects of destination image to guide strategy formulation. The suggested improved model incorporating crisis management status - the preparedness for and the ability to deal with a disaster at any level - is more likely to provide this opportunity.