Evidence-based paediatric practice and its relation to the Cochrane Collaboration

Focuses on the relation between evidence-based pediatric practice and the Cochrane Collaboration on health care. Formation of the collaboration; Aim of Cochrane Collaboration; Reaction of pediatricians to the collaboration; Ways by which the collaboration ensures its relevance to pediatrics and child health.

MPEG Traffic Performance via TCP over ATM

A large volume of TCP/IP traffic is currently, and in the future will be, carried over ATM networks. A major part of the traffic, which is produced by multimedia sources, is encoded using the MPEG standard. For the performance analysis of transferring MPEG video sequence via TCP/IP over A TM networks, there is a need for appropriate simulation models. This paper describes one such simulation model that we have constructed. A sct of preliminary simulation experiments have been conducted with the mode to assess the impact of different network configurations on the MPEG traffic transmission performance. Our simulation model is able to simulate many of the potential performance issues regarding video traffic via TCPIIP and A TM and can be used to evaluate any potential solutions.

Aligning marketing strategy and marketing implementation for marketing performance

The purpose of this paper is to examine the differences between “pure” and “mixed” marketing strategies in terms of implementation practices and performance. The strategies compared use the Miles and Snow (1978) typology to develop Pure Prospectors, Pure Defenders, Reactors and Mixed strategies the latter strategy type being similar to Analysers.

Previous strategy type implementation research has used debatable strategy classification methodologies and has not isolated “pure” marketing strategies. The purpose of this paper is to clearly identify and separate “pure” marketing strategies from “mixed” strategies.

In terms of strategy implementation a key finding was that the Miles and Snow implementation recommendations made in the 1970’s no longer appear to be appropriate in the 2000’s This appears to be the case because no need to align human resource practices and organisational structure with strategy was apparent in our findings.

In terms of strategy performance differences a key finding was that Pure Prospectors outperformed Reactor strategies in terms of new markets, sales growth, new products and market share. However, the financial costs of investing in new markets and new products undertaken by the aggressive Pure Prospector strategies results in only similar ROI performance to other strategies. This is consistent with the concept of performance equifinality.