Sexually transmitted fandom? Why women really follow AFL

Greater knowledge about how women become fans may precipitate changes in how sporting associations, sports media, and wider society value women’s relationships to sport.

To boldly go where no one has gone before: symbolic annihilation and queer interventions in the Star Trek universe

Despite queer readings and interpretations by scholars and fans alike, the official Star Trek universe is devoid of any concrete or obvious representation of LGBTIQ identities. While this appears to be a case of symbolic annihilation, two recent episodes of the Internet series Star Trek New Voyages: Phase II (2004–, webseries), titled ‘Blood and Fire: Part One’ and ‘Blood and Fire: Part Two’, finally go where official Star Trek texts could, or would, not. Taking up the dual perspective of both fan and scholar, in this article I argue that these episodes use the conspicuous absence of representations of sexual diversity in the Star Trek franchise proper as the impetus for a creative intervention, one that embodies the capacity of science fiction texts to explore human sexuality beyond the confines of heteronormative identities.

Elite athletes as charitable ambassadors: risks associated with indiscretions

Elite athletes can reach a level of notoriety where media and fans are interested in various aspects of their lives beyond that of their on-field success or failure. By receiving this level of attention, these sporting celebrities attract sponsorships from commercial, fee-paying corporations. With considered alignment, manufacturers can enhance the visibility of their product with target audiences that consume every aspect of the lives of celebrity endorsers. While this form of commodification has been explored from the perspective of the private sector, there is limited research that reflects on the ambassador relationship between sport celebrities and charitable organisations.While a charity ambassador role omits financial support, a win-win outcome can be achieved. Enhanced visibility can benefit both parties: the sports celebrity adds another dimension to their personal brand portfolio, and the charitable organisation broadens awareness of their social issue. Retired athletes continue to harbour desirable brand equity; they have ongoing potential to reach to multiple stakeholders and act as important catalysts for social change.Whilst heightened visibility of an issue is desired, the immense stakeholder interest in the life of a successful athlete has a downside if the celebrity transgresses. Minor transgressions may pass with little impact, yet what constitutes a minor transgression for one set of stakeholders may result in reputational damage for both athlete and brand. Adopting a case study approach, this chapter investigates the construction of the sports celebrity persona at various stages of their career and the response by all actors to transgressions.Findings reveal that media framing of successful sports personalities can exacerbate future failings and heighten the impact on stakeholders, thus lessening their viability and longevity as positive social catalysts. Replicating actions adopted by the private sector, charitable​ organisations may respond to scandals by immediately severing the relationship, or at the other extreme, provide visible support as the celebrity seeks to repair and restore their image. The cases lead to a cohesive set of risk assessment considerations.

Lazarus rises: storying the self in the migrant fandom of David Bowie

In this article we focus upon the ways that “migrants” in Melbourne have used David Bowie to story and make sense of their arrival to Australia, often as refugees or as people looking for a better life. In relation to identity and belonging, some recent work on music fandom (Groene and Hettinger 2015; Lowe 2003), has imposed a meta-frame on the empirical method, substituting voices for a top-down analysis and interpretation. Our approach is to instead draw both upon auto-ethnography and to allow our fellow fans to “story” their own responses, in an attempt to get beneath the modes of feeling that music fandom ignites – situated within the narratives that people construct as they talk these stories. We argue that Bowie’s alternative and outsider status resonates keenly with people who find themselves “strangers” in a new land.