Developing an integrative model of internal and external marketing

The purpose of this paper is to propose a model which presents an expanded view of the beneficial impact of internal marketing (IM) in organizations. The model innovatively proposes links between the development of internal market orientation, internal marketing programs and external market orientation and external marketing programs. As a significant novel contribution to knowledge, this model advocates a continual process of improvement as marketing knowledge develops. Such an approach to the development of the marketing programs within an organization potentially increases business success and competitive advantage. The model has implications for organizational management, where internal marketing programs are desirous. Future research opportunities are suggested, including assessment of the model.

Analysing building energy use using sub metering and external weather data

The Intergovernmental Panel on Climate Change and the McKinsey Greenhouse Gas abatement studies have highlighted reduction of building energy consumption as a primary cost-effective element in the abatement of Global Warming. Nevertheless, the energy investigation in most of our existing building stock remains at a novice level at best. Building sub-metering, by which we mean any secondary, hourly, metering (after the main) of various circuits, provides substantial information on when and where energy is used in specific buildings. Furthermore, combining this information with external weather data provides information beyond basic metering results. This paper discusses three case studies and explains how sub-metering, augmented by external solar and temperature data, benefits energy management and identified problems. It explains how different methods of analysing energy usage allowed: justifiable sizing of a solar photovoltaic system, with a calculated Cooling Degree Unit, identified the absence of savings from a proprietary chiller controller, and the energy variation due to user schedules and external conditions indicated anomalies in energy use. The advantages of wireless access are noted. Extracting information in graphical formats suggests better strategies to understand and control energy use.

The role of external influences in high involvement purchase behaviour

Purpose
The purpose of this paper is to discover the consumer decision-making style clusters within the context of automobile purchases in Australia. It also examines the differences between consumer decision-making styles in terms of the importance given to external influences, such as importance of dealers, importance of friends/family members, number of cars test driven, time spent researching final decision and importance of information sources (e.g. internet, magazines, TV ads, word of mouth, etc.), prior to making their final purchase decision.

Design/methodology/approach
Data were collected from 209 respondents using self-administered questionnaires. Cluster analysis and ANOVA were employed to identify and analyse the differences between consumer decision-making style clusters. Consumer Styles Inventory (CSI; Sproles and Kendall, 1986) was used to measure respondents’ consumer decision-making styles in relation to automobile purchases.

Findings
Three clusters were identified from the analysis, namely “innovative informed”, “rational confused”, and “traditional habitual”. Significant differences were found between the clusters in terms of the average time they spent with each car dealer, the time they spent on researching final decision and the importance of consulting with family members prior to making their final purchase decision.

Practical implications
The paper found that some consumers rely heavily on friends/families and dealers as the most important sources of information. Other sources of information consumers use include television advertisements, newspapers, billboards and magazines. Based on the findings, marketers should focus on providing similar types of information/messages by using these above-mentioned sources when communicating with this type of consumers. Dealers could be trained to spend time explaining product features and benefits in full with these consumers and their friends and family members whom they are likely to bring along before making the final purchase decision.

Originality/value
The findings of this study have extended the knowledge by determining the impact of external influences on consumer decision-making styles using the CSI in context of specific product which is yet to be known in relation to Australian automobile consumers.

Economic effects of the external debt crisis for Pakistan

Pakistan experienced an external debt crisis in 1998. There is robust evidence of the significant positive effects of the growth rate of real long-term external debt and negative effects of the growth rate of total debt servicing as a percentage of exports on real GDP growth in short and long-run.

External policy influence and higher education reform in Ethiopia : understanding symbolic power of the World Bank

Increasingly national policy processes are intersected with and affected by global policy actors and ideas. In aid-recipient countries such as Ethiopia, donors use financial and non-financial means to influence national policy decisions and directions. This paper is about the non-financial influence of the World Bank (WB) in the Ethiopian higher education policy reform. Using Pierre Bourdieu’s concept of symbolic power as a ‘thinking tool’, the paper aims to shed light on forms of symbolic capital that the Bank uses to generate a ‘misrecognisable’ form of power that regulates the HE policy process in Ethiopia. The findings show that the WB transforms its symbolic capital of recognition and legitimacy to establish a ‘shared misrecognition’ and thereby make its policy prescriptions implicit and hence acceptable to local policy agents. The Bank uses knowledge-based regulatory instruments to induce compliance to its neoliberal policy prescriptions. The paper therefore underscores the value of symbol power as an analytical framework to understand elusive but critical role of donors in policy processes of aid recipient countries.

Reliance of external auditors on internal audit work : a corporate governance perspective

The literature suggests an increasing need for interactions among board of directors, management, internal audit and external audit as the four components of corporate governance and presents internal audit as a resource for the other components. External auditing standards that originated in the Western world, which are also being applied in developing countries, recommend external auditor’s reliance on internal audit to achieve audit efficiency. Nevertheless, whether this efficiency motive explains such reliance in corporate governance settings that differ from the West has not been sufficiently explored as yet. This study examines external auditor reliance on internal audit work using questionnaire survey of 119 external auditors in Ethiopia. Mann-Whitney U test results suggest that external auditors’ reliance on internal audit work is not significantly associated with the competitiveness of external audit sub-markets in Ethiopia. Results of multiple discriminant analysis indicate internal audit work performance is the most important factor that determines the extent of external auditors’ reliance on internal audit work. Overall, findings suggest that organizations can enhance corporate governance effectiveness by strengthening internal audit and fostering internal-external auditor coordination.

Highly stable external short-circuit-assisted oxygen ionic transport membrane reactor for carbon dioxide reduction coupled with methane partial oxidation

A membrane reactor allows for simultaneous separation and reaction, and thus, can play a good role to produce value-added chemicals. In this work, we demonstrated such a membrane reactor based on fluorite oxide samarium-doped ceria (SDC) using an external short-circuit concept for oxygen permeation. The fluorite phase was employed to impart its high structural stability, while its limited electronic conductivity was overcome by the application of an external short circuit to function the SDC membrane for oxygen transport. On one side of the membrane, i.e., feed side, carbon dioxide decomposition into carbon monoxide and oxygen was carried out with the aid of a Pt or Ag catalyst. The resultant oxygen was concurrently depleted on the membrane surface and transported to the other side of the membrane, favorably shifting this equilibrium-limited reaction to the product side. The transported oxygen on the permeate side with the aid of a GdNi/Al2O3 catalyst was then consumed by the reaction with methane to form syngas, i.e., carbon monoxide and hydrogen. As such, the required driving force for gas transport through the membrane can be sustained by coupling two different reactions in one membrane reactor, whose stability to withstand these different gases at high temperatures is attained in this paper. We also examined the effect of the membrane thickness, oxygen ionic transport rate, and CO2 and CH4 flow rates to the membrane reactor performance. More importantly, here, we proved the feasibility of a highly stable membrane reactor based on an external short circuit as evidenced by achieving the constant performance in CO selectivity, CH4 conversion, CO2 conversion, and O2 flux during 100 h of operation and unaltered membrane structure after this operation together with the coking resistance.

Islamic organizational leadership within a Western society: the problematic role of external context

This research tests qualitatively the relationship between leadership, organizational culture and organizational effectiveness in Islamic organizations in Australia in the early years of the 21st century. We also researched the contextual challenges faced by Islamic organizations in Western societies during the early years of the 21st century. Qualitative and quantitative data were analyzed qualitatively. Theoretical sampling and theoretical coding generated a positive and negative story-line. A grand narrative of Muslim disenfranchisement and several micro-stories of organizational complexity brought to life the story-lines. One conclusion is that context invariably is problematic for leadership. Another conclusion is that leadership cannot be studied fruitfully out of context. A third conclusion from this substantive setting is that a challenge for Islamic leadership is to reconstitute the context of the organization. An underlying parallel with structure-agency theory is noted. The leadership of Islamic organizations is faced with the traditional leadership challenges found in the extant literature. In addition it must accommodate a problematic external context, a heterogeneous followership, the important role of religion, the influence of Imams, and increasing roles for women and young Muslims. © 2010.

External shocks and tourist arrivals to Cambodia

This article investigates how external shocks affect tourist arrivals to Cambodia. The study relies on the random walk approach to test whether the shocks to tourist arrivals are temporary or persistent in nature. To facilitate the empirical investigation, the study applies and compares the results from different unit root tests and variance-ratio tests to the monthly tourists' arrival data from 1994 to December 2012. Both tests provide evidence of random walk hypothesis, implying that shocks to tourists' arrival to Cambodia have a persistent effect requiring short- to medium-term policies to combat the vulnerability due to those shocks. Public-private coordinated policies could reduce the impact, as we found that once the crisis (external shocks) is minimized, the magnitude of the shocks decays slowly.

External impact of arts management research: An extended analysis

Arts management is a discipline whose research domain has grown in impact over the last quarter century.This study provides an external thematic, content and citation analysis of arts management articles in top-tiermainstream management and marketing journals between 1987 and 2010. It explicates article, author andcitation frequencies based on author information, publication patterns and thematic citation metrics, thuscontributing to the development of the arts management body of knowledge. Specifically, the study examinesthe function of arts management research as a bridging mechanism to its parent disciplines in managementand marketing. The authors identify thematic citation metrics of research published in mainstream journalsas well as frequencies and publication patterns, so that scholars can make decisions affecting their futureresearch directions. The authors conclude that there is little correlation between age/rank of journal andfrequency of citations, with younger journals becoming established as key players within relatively shortperiods.