A three country comparison of internet marketing

This paper provides information on business use of the Internet (Net) and World Wide Web (Web) across three countries viz Australia, New Zealand and the United Kingdom (UK), and explores reasons for observed differences in use. The study reports that UK firms are more likely to use the Internet in relationship management than are Australasian firms. The conclusion drawn is that while there is less sophisticated business use of the Internet by Australasian companies relative to UK companies, this is but one reason for lower household penetration of the Internet and lower online purchasing levels.

National governments doing business on-line : an Australian look at current practice and future hazards

Governments around the world are taking advantage of the numerous benefits offered by the World Wide Web in order to provide client services to citizens. Australia has been a leader in this trend. The literature in this area focuses primarily on the pragmatic issues such as governmental accountability and transparency, interactivity, policy making, security and privacy, quality and costs. Along with the positive accounts of eGovernment development, however, some concerns are emerging in the literature. This paper examines such issues with particular reference to national governments. Although Australia can be proud of its position as a leader in bringing government business to the Web, it must also be cognisant of the concerns about eGovernment that are being more widely identified.

Online and postal data collection methods: a comparative study

Computer-mediated marketing research has been enthusiastically embraced by marketing organisations and those servicing them, for many reasons. While researchers using the Internet (Net) and World Wide Web (Web) in its early years reported benefits such as high response levels, there are now issues in this regard. This paper reports on the outcomes of a probabilistic study involving football club members (subscribers) involving both postal and online (e-mail invitation and HTML Web form) data collection methods. The paper reports differences in both the response pattern and demographic profile of respondents between the groups such as to warrant further examination of the methods used in online marketing research, and to suggest the need for further study.

A focus on teaching in online pedagogy

As the Internet continues to grow in popularity and educational institutions feel the need to have a presence online, 'learning and teaching online' has become somewhat of an IT cliché. In many cases course material is made available online and it is left up to the learner to learn. The claims made for online courses promise considerable cost savings after the initial establishment period, and opportunities to provide education to a larger, globalised marketplace. For students, online learning is thought to allow more flexible study options, and the opportunity to work and study at the same time (Bell, et al 2002, p. 27).

In this paper we question the assumption that online teaching is merely making course material available on the World Wide Web. We report on our study of what is involved in the act of teaching online and on the research that led to the development of the 'mobile teaching facility' to enable a focus on teaching in the online environment. We reflect on how a group of academic staff are responding to online teaching. Details of professional development workshops, hardware and software solutions and working with the complexities of pedagogy will also be discussed. This paper is about our findings, recommendations and plans for future explorations.

An empirical investigation of high relational orientation sport club members

Relationships between businesses, businesses and end customers, as well as between customers are an important area of practical and scientific interest. In the present era, largely due to digital technologies such as the database, public and private networks, and data collection and information distribution via TCP/IP (Transmission Control Protocol/Internet Protocol) interface tools such as the World Wide Web (Web), the interest in relationships and related aspects such as trust as it relates to Web interactivity continues. An important antecedent empirical study established that arts patrons (customers) of a New York theatre company could be segmented according to their relational orientation, and that this orientation mediated between component attitudes and future purchase intentions. The study reported in this paper employs Web-based data collection and postal data collection methods in an investigation of the mediation effects of these data collection methods used with the same population of a premier football club in Australia. While a future aim is to more closely compare the outcomes established in the arts study with those from a similarly constructed study in the sporting arena, the focus of this initial paper is the differences in response exhibited by online respondents relative to postal survey respondents. The paper reports findings which do not support those of the antecedent arts and entertainment study concerning the weakness of overall satisfaction on the purchase intentions of high relational orientation customers. The paper also reports findings which give confidence to users of online surveys that despite differences in demographic profiles of these respondents and postal survey respondents, there is a degree of similarity in the responses of the two groups on the measures used in this study. The paper also suggests the need for further research into these data collection effects as they relate to relationship marketing.

Small business perceptions of postal and online survey research

Concerns over the overall cost of marketing research and the cost per usable response have in large measure caused marketing practitioners to turn to online marketing research techniques, either as a solus technique, or in a mixed mode application. However, the use of e-mail and mixed mode surveys such as postal invitations to complete online questionnaires present both familiar and new issues, as the extant literature illustrates. This paper examines an earlier study before reporting findings from the present study, which employs a method that ascertains the probability of commissioning four survey research methods, described in scenarios and delivered using e-mail and the World Wide Web (Web). It is evident that while perceptions of e-mail, the Internet, and privacy have changed since early use of the Internet and more particularly the World Wide Web, and there is acknowledgement in the literature concerning the lower costs and faster response speeds of online marketing research, small businesses do appear to discriminate in favour of targeted online survey methods over postal surveys, portrayed as scenarios in this study, but that this perception does not apply to all hybrid survey modes.

Stakeholder engagement strategies : possibilities for the Internet?

The Internet offers companies new opportunities for engaging with stakeholders. This research examines the extent to which companies in Australia, Germany and the UK make use of their web sites to communicate both to and with their stakeholders. Particular attention is paid to the communication of ethical, social and environmental information on corporate web sites. Through a postal questionnaire and interviews, the research examines the drivers for web based reporting, the importance attached to stakeholder communication, complementary means of reporting to stakeholders and the perceived advantages and disadvantages of the web as a communication medium. Despite the technological capabilities of web sites as communication media, we found the main purpose of developing corporate web sites was to raise corporate awareness and improve corporate image and that this is a negative force in the further development of corporate web sites for reporting ethical, social and environmental issues and using web technologies to engage with a broad range of stakeholders.

lCT and educational (dis) advantage: families, computers and contemporary social and educational inequalities

Because access to new technologies is unequally distributed, there has been considerable debate about the growing gap between the so-called information-rich and information-poor. Such concerns have led to high-profile information technology policy initiatives in many countries. In Australia, in an attempt to 'redress the balance between the information rich and poor' by providing 'equal access to the World Wide Web' (Virtual Communities, 2002), the Australian Council of Trade Unions, Virtual Communities (a computer/software distributor) and Primus (an Internet provider) in late 1999 formed an alliance to offer relatively inexpensive computer and Internet access to union members in order to make 'technology affordable for all Australians' (Virtual Communities, 2002). In this paper, we examine four families, one of which had long-term Information and Communication Technologies (lCT) access, and three of which took advantage of the Virtual Communities offer to get home computer and Internet access for the first time. We examine their engagement with lCT and suggest that previously disadvantaged family members are not particularly advantaged by their access to lCT.

An agent-based framework for petroleum information services from distributed heterogeneous data resources

For making good decisions in the area of petroleum production, it is becoming a big problem how to timely gather sufficient and correct information, which may be stored in databases, data files, or on the World Wide Web. In this paper, Gaia methodology and Open Agent Architecture were employed to contribute a framework to solve above problem. The framework consists of three levels, namely, role mode, agent type, and agent instance. The model with five roles is analyzed. Four agent types are designed Six agent instances are developed for constructing the system of petroleum information services. The experimental results show that all agents in the system can work cooperatively to organize and retrieve relevant petroleum information. The successful implementation of the framework shows that agent-based technology can significantly facilitate the construction of complex systems in distributed heterogeneous data resource environment.

Annotated bibliography of research in the teaching of English

Twice a year, in the May and November issues, RTE publishes a selected bibliography of recent research in the teaching of English and related fields. Most of the studies appeared during the six-month period preceding the compilation of the bibliography (July through December 2001 for the present bibliography), but some studies that appeared earlier are occasionally included. The listing is selective; we make no attempt to include all research and research-related articles that appeared in the period under review. Comments on the bibliography and suggestions about items for inclusion may be directed to the bibliography editors. We encourage you to send your suggestions to djbrown@ucok.edu, cathxx@deakin.edu.au, kalman@data.net.mx, stinsona@uwwvax.uww.edu, or melissa.whiting@usm.edu. You may also submit comments or recommend publications through the Annotated Bibliography page of RTE's World Wide Web site at http://www.ncte.org/rte/.

The Code Red epidemic : a case study

An analysis of log files from an immune World Wide Web server was used to discover the patterns of infection from the Code Red worm variants.  Analogies are drawn to biological systems.  The need for protection is commented on.

The application of single-source publishing to e-government

The following article provides an introductory overview of Extensible Markup Language (XML) and how it may be applied to certain processes of e-government to improve accessibility to government services as well as to make governments’ services more widely available. In particular, this discussion explores how the kind of single-source framework used in digital publishing can be used to drive the storage, delivery, and exchange of e-government information and services. The first section of this article provides a basic introduction to XML. The second part illustrates how content is prepared and disseminated using XML, providing some existing and hypothetical examples of this single-source approach. The final section looks at future trends as well as some of the challenges that may be encountered when using this XML-based single-source framework.

(E)Research, (e)learning, (e)teaching in (e)ntrapment

In this paper I reflect on three research projects emerging from my on online learning and teaching.

The data used in this paper is current and the media is low-tech and accessible. This paper is not about the hardware and software of technology. Rather, it is about a teacher educator's struggle to try to make sense of online pedagogy at a time when academics seem to be constantly exhorted to take their courses online. This paper draws on data from the following projects:

1. My involvement in the development and teaching of the 'Education Studies Major Online Project'. I have been teaching undergraduate students doing their first year education studies program with the option of:

•  Not attending university-based lectures or tutorials and doing all their work online;
•  Attending face-to-face lectures and tutorials, and
•  A mixture of face-to-face and online.

2. The Research in Computers in Education (RICE) group which started in 1995.

3. The Good Learning on the World Wide Web (GLOW) Project with a secondary college in which undergraduate teacher education students tutor year 9/10 students from the college.

4. Two Masters in Education units with particular reference to the compulsory online discussion component.

5. The Faculty Research Group project entitled 'The social and pedagogical implications of new learning technologies for learners and teachers'.

Database for structural steel experiments under a distributed collaboration environment

Due to the high requirements of civil infrastructures against the earthquake in Japan, a great number of research organizations have been conducting the structural steel experiments, in particular the seismic tests such as the cyclic loading test and the pseudo-dynamic test, for many years to determine the seismic performances of steel structures. However, the original test data gained by most research organizations are not well stored in an appropriate manner for distribution and possible usage of others. Although a Numerical Database of Steel Structures (NDSS) was developed some years ago to preserve and share experimental data of the ultimate strength tests acquired at Nagoya University, it was not easy to access this database from other computer platform due to the lack of the support of proper communication media. With the rapid development of information networks and their browsers, structural engineers and researchers are able to exchange various types of test data through Internet. This paper presents the development of a distributed collaborative database system for structural steel experiments. The database is made available on the World-Wide Web, and the Java language enables the interactive retrieval efficiently. The applications of the developed database system for the retrieval of experimental data and seismic numerical analysis are validated in the form of examples.

A search for sources of preferential attachment phenomena in e-business

This paper presents and empirical study in which we examine the process of preserential attachment as it applies to business enterprises on the World Wide Web.  Using randomly selected business Web pages as nodes and their inbound links as edges, we explre the role of parked domain names in link creation and preferential attachment at very granular levels.  Our research leads us to the conclusion that the abundance of parked domain name sites does not present a plausible explanation for preferential attachment.